# Running caption, borrowed cutaways — rebuild sheet

A 62s first-person workshop run: gloved hands make gum from raw tree sap while a subtitle track talks over the work and one borrowed before/after photo drops in as proof. 2,949,442 views · 153,949 likes · @andrewchews_.

**Why it works**
The camera never leaves the hands, so the whole runtime is a process you're watching happen rather than a claim you're being told — every stretch, boil and press is evidence for the sentence running underneath it. The caption changes every beat instead of sitting still, which means the sentence is never finished, and the one thing hands can't show — a result in someone's mouth — is borrowed in as an inset rather than acted out.

**The beats**

| Time | What happens | On-screen text |
| --- | --- | --- |
| 4.96s | POV down at black-gloved hands pressing a big ball of multicoloured gum pieces together on a steel bench, bare wall behind | "well unlike regular gum" |
| 14.88s | Both hands lift a wooden lid off a steel bowl; labelled jars in a row behind (one reads CLOVER HONEY); the maker's own apron at the bottom of frame | "underbrush is made from natural tree saps like spruce" |
| 24.8s | Close on molten amber resin, long strands pulled up out of the bowl filling the frame; a jar behind reads MYRRH GUM | "teeth cleaning and gum soothing benefits" |
| 34.72s | Pot of amber liquid on a hotplate, tongs at the edge — a borrowed before/after teeth photo is inset over the middle of the frame | "BEFORE / AFTER" (inset) · "reverse cavities and whiten teeth" (caption) |
| 44.64s | Green-gloved hand pulls a piece of yellow gum out of a simmering pot on a black hotplate | "from the tree sap gum base" |
| 54.56s | Black-gloved hand presses a pale slab of finished gum flat beside a hand-cranked sheeter with an orange tray; red arrow graphic points down, bottom-left | "that's helped thousands of people heal their teeth" |

Two things the frames don't settle, so don't assume them: there is **no audio in a contact sheet** — the captions read like speech and are almost certainly a voiceover, but that is inference, not evidence. And **the product itself never appears** in any of the six frames; the caption sells a "Variety Pack" that is nowhere on screen. The glove colour also changes from black to green and back, so this is footage from more than one session cut together — not one continuous take.

**What carries the value**
The material transformation shot in first person — sap boiled, stretched by hand, sheeted flat — which makes the ingredient claim unfakeable. The borrowed before/after inset carries the one proof the workshop footage can't produce on its own.

**Shoot it**
- **Camera:** head-height or chest POV looking down at your own hands. Vertical. No tripod, no face, no cutaway to a talking head at any point. Let it drift with your body — the small wobble is what makes it read as real.
- **Light:** flat overhead room light. No window light, no key. Every frame here is lit by whatever is in the ceiling, and it still works because the material is the subject.
- **Room:** a stainless steel surface and a row of labelled glass jars behind it. That's the entire set. The jars do the work of saying "real workshop" — label them, keep them in shot, keep them slightly out of focus.
- **Wardrobe:** gloves, nothing else visible. Colour doesn't need to match across takes — this one changes mid-video and nobody minds.
- **Text:** one auto-caption line at a time, centred low, white with a soft shadow, changing every 8–10s. Write it as one spoken sentence broken into pieces, not as separate headlines.
- **The inset:** one borrowed before/after panel dropped over your own footage at roughly the halfway mark, split down the middle, labelled BEFORE and AFTER. Use imagery you have the right to use.
- **The close:** a red arrow pointing down at the last beat, pushing to the caption/bio link.

**Or generate it**

The single most important beat is the sap stretch at 24.8s — that's the shot the whole video is built to earn.

```
vertical 9:16 photograph, close first-person POV looking down at {SUBJECT}'s gloved
hands lifting a long viscous strand of {PRODUCT} up out of a stainless steel bowl,
the strand stretching most of the frame height and catching the light, a row of
labelled glass jars with wooden lids standing on a stainless steel workbench behind
and slightly out of focus, flat overhead workshop light with no window,
phone-camera look, slight motion blur, no face in frame, no on-screen text
```

**Motion:** head-height POV that drifts with the body as the hands pull upward — no zoom, no ramp, no cut inside the pull.

**Text overlay pattern:** auto-caption subtitle, centred low-middle, white sans-serif with a soft shadow, one new line per beat, reading as one continuous spoken sentence — "well unlike regular {CATEGORY}" → "{BRAND} is made from {INGREDIENT}" → "{BENEFIT} benefits" → "{OUTCOME_CLAIM}" (over a borrowed before/after panel labelled BEFORE / AFTER inset mid-frame) → "from the {INGREDIENT} base" → "that's helped thousands of people {RESULT}".

**Reference:** https://www.instagram.com/p/DVBgoD8joMn/
