# Sticky-line maker demo — rebuild sheet

A 13.7-second bedroom demo: one person, face never shown, takes a heated blanket from sealed pack to made bed to a close-up of its controller, under a single line of text that never changes — 146,726,835 views and 3,484,987 likes for @thermahugcompany.

**Why it works**

There is no cut to a talking head, so the viewer is never asked to grant a stranger their attention — they just watch a pair of hands open something. The one line is a promise that stays on screen the whole way down, and every second of footage after it is evidence for that promise, ending on the lit heat setting as the proof.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 1.1s | Subject standing on grey carpet in a bedroom, framed mid-thigh up and cropped at the mouth. Black tee, grey sweatpants, black slip-ons. Both hands on a flat sealed package of the folded charcoal blanket, held at chest height. Cream upholstered bed, white bedding and a dark blanket behind; a warm vertical floor-lamp glow at frame left. | I made this for the cold-aholics.. 😭🎄 |
| 3.29s | Same framing. Package gone — the charcoal plush blanket bunched in both hands and held out toward the lens. | I made this for the cold-aholics.. 😭🎄 |
| 5.49s | Lower, closer. The blanket unfurled and hanging, filling the upper frame; its white controller and cord swinging loose below. A stripe of daylight across the carpet. | I made this for the cold-aholics.. 😭🎄 |
| 7.68s | He leans over the bed spreading it flat — white sherpa underside at frame left, charcoal side laid across the mattress. In frame chest-to-feet, head fully out. | I made this for the cold-aholics.. 😭🎄 |
| 9.88s | Close on both hands holding the white controller against the blanket on the made bed, warm lamp glow and tufted headboard soft behind. | I made this for the cold-aholics.. 😭🎄 |
| 12.07s | Tighter close on the controller face: a column of setting dots, one lit red, a small logo reading "Kozy" beneath, cord running out of frame. | I made this for the cold-aholics.. 😭🎄 |

**What carries the value**

The unbroken hands-on run: sealed package → unfolded → laid on the bed → the lit controller. The product physically becomes the thing the pinned line promised, and the last frame — one setting glowing red — is the receipt. Nothing is argued; it's all shown.

**What the frames don't show** — say so rather than guess:

- Whether the camera moves inside a shot, and whether there are cuts. Framing changes between all six beats (subject-height wide → low close → over-the-bed → macro); six stills cannot tell a continuously-moving handheld take from cut coverage. Shoot it either way; the format survives both.
- Audio. No evidence of voiceover, music or sync sound.
- Any face. The subject is cropped at the mouth in every frame that includes his upper body — that is the format, not a sampling accident.
- The controller reads "Kozy" while the account is @thermahugcompany. Stated as seen, no explanation offered.
- The caption's comment-gate offer ("Comment LINK … 50% OFF + FREE SHIPPING") is nowhere in the video. The video sells nothing; the caption does the transacting.

**Shoot it**

- **Camera:** phone, vertical, handheld, held at the subject's own height. Product centred in every frame. Move in as the demo goes: full-body for the unbox, mid for the unfold, over-the-shoulder for the placement, macro for the mechanism. No tripod, no gimbal glide — the small hand-shake is part of why it reads as real.
- **Framing rule:** crop the head. Never show eyes. The maker is a pair of hands, so no one has to like them to keep watching.
- **Light:** daylight from a window doing the work, plus one warm practical lamp in the background for the glow. No fill, no reflector, no colour grade.
- **Room:** a real bedroom, made bed, visible carpet and headboard. Lived-in, not styled — the daylight stripe across the floor is the kind of detail that sells it.
- **Wardrobe:** plain and domestic. Black tee, grey sweats, house slippers. Nothing branded, nothing that dates it.
- **Text:** one line, top-centre, white with a soft shadow. Identical words and identical position from the first frame to the last. Do not animate it, do not change it, do not add a second line.
- **Structure to hit:** unbox → unfold (the scale reveal) → place it where it lives → use it → close on the mechanism. Five moves in roughly 13 seconds.

**Or generate it**

The beat to generate is the opening one — it's the scroll decision, and it's the only frame carrying the whole setup: room, wardrobe, light, camera position and product state at once. Match it and the rest of the shots follow from it.

```
vertical 9:16 photograph, {SUBJECT} standing on grey carpet in a real bedroom,
framed mid-thigh up and cropped at the mouth so no eyes are visible, plain black
t-shirt and grey sweatpants and black slip-on slippers, both hands holding
{PRODUCT} at chest height with one hand pressed flat on top of it, behind them a
cream upholstered bed with white bedding and a dark blanket across it, a warm
vertical floor-lamp glow at frame left, plain daylight filling the room,
phone-camera look, slight grain, no retouching, no on-screen text
```

**Motion:** handheld at subject height, small breathing drift, no zoom and no ramp — the product stays centred in frame as the hands turn it toward the lens.

**Text overlay pattern:** `I made this for the {identity}.. {emoji}{emoji}` — one line, top-centre, white with a soft drop shadow, same words and same position from first frame to last. `{identity}` is a self-applied nickname for the sufferer, not a customer segment ("the cold-aholics", not "people who get cold").

**Reference:** https://www.instagram.com/p/DSEInFVD-iq/
