# Premise card, speaker relay — rebuild sheet

A 53.85s red-carpet piece: one title card sets a question, then three different people answer it one after another in subtitled soundbites. 679,022 views · 52,879 likes.

**Why it works**
The card at the top turns three unrelated interview clips into one answer to a question the viewer has already accepted, so every cut is another voice agreeing rather than another topic starting. Because each speaker is in a visibly different corner of the venue and every caption is a raw half-sentence of their own speech, the agreement reads as independently gathered instead of scripted.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 4.31s | Letterboxed group shot (landscape clip in a band, black above and below): three men in a row on the carpet facing an off-camera interviewer, branded mic up between them, step-and-repeat wall behind | `Abbott Elementary cast give advice to aspiring actors 💛` — black box, top-left |
| 12.92s | Full-bleed vertical. Chest-up on speaker 1 — red satin dinner jacket, bow tie, dark sunglasses — mid-sentence against the red step-and-repeat, interviewer's branded mic entering the bottom of frame | `And also understand that everybody in this room with you` |
| 21.54s | Same speaker, same wall, same framing. Nothing in the room has changed | `Stay connected.` |
| 30.16s | New speaker: older man, bald, grey goatee, navy suit and black open-collar shirt, hands together, in front of a bronze statue and a warm patterned wall — a different part of the venue | `Being an actor is like being in a separate race of people.` |
| 38.77s | Third speaker: younger, curly hair, brown-olive shirt, smiling, in front of a gold pleated curtain and a dense crowd in eveningwear — a third distinct spot | `if you're thinking that at home watching this show, it can be.` |
| 47.39s | Same third speaker, turned to profile, looking down, mouth closed | `And so, yeah, just stick with it.` |

Not visible in the frames, so not claimed: whether the camera moves within any beat, whether there are cuts between the sampled stills, whether the final beat is a second angle or the same shot reframed, and anything about the audio. The interviewer is never seen — only their mic.

**What carries the value**
The relay. Three separate recognisable people, in three separate corners of one event, independently answering the same question in their own unpolished half-sentences — the agreement across bodies is the argument. The head card is what makes loose soundbites read as answers; the captions are what let them be watched with the sound off.

**Shoot it**
- **Camera:** phone, vertical, handheld at chest height, chest-up on the speaker. One unbroken hold per answer — no push, no zoom, no reframe. The subject moves; the frame does not.
- **Backdrop rule (load-bearing):** every speaker gets a visibly different backdrop, all inside one venue. That difference is what tells the viewer these were gathered separately rather than staged in a row.
- **Open with the group.** Shoot one wide of everyone together and let it sit letterboxed — the shape change makes it read as a title card rather than a first answer.
- **Light:** whatever the room has. Warm overhead spill, blurred crowd behind, shallow depth. Do not light it — the press-camera look is part of the credibility.
- **Wardrobe:** whatever the event dictates. Nobody is styled for the camera; the outfits belong to the occasion, not the shoot.
- **Mic in frame:** hold the branded mic so it enters the bottom edge on every answer. It is the only branding that appears anywhere on screen.
- **Ask one question and let them ramble.** Cut each person to one fragment. Fragments cut off mid-sentence are fine — three of the five here are.

**Or generate it**

```
vertical 9:16 full-bleed photograph, chest-up on {SUBJECT} standing on an event
carpet mid-sentence, looking slightly off-lens, formal eveningwear, a branded
step-and-repeat wall directly behind them printed with a repeating logo, a
blurred crowd and warm overhead event lighting further back, a hand-held
interview microphone with a {PRODUCT} flag entering from the bottom edge of
frame, press-camera look with shallow depth of field, no on-screen text
```

**Motion:** handheld at chest height, held on the speaker for the whole answer with no cut and no push — the subject moves, the frame does not.

**Text overlay pattern:** opening beat only, black box top-left over a letterboxed group shot — `{GROUP} give advice to {AUDIENCE} {EMOJI}` — then it drops for good. Every beat after it carries a yellow box in the identical lower-third position holding one verbatim fragment of what the speaker is saying — `{SPEECH FRAGMENT}` — changing on every beat and often cut off mid-sentence.

**Reference:** https://www.instagram.com/p/DVZf-GekvA-/
