# Era-stamped upgrade ladder

**29,960,265 views proved it** · 4 of Damon's swipes use this format

## What it is

Every beat carries a year stamp in the same fixed position, and the objects change with it — the obsolete method first, then 'Vs...', then the current or future year held for the rest of the runtime with the product doing the same job. The footage is stitched from visibly different sources with no continuity between rungs.

## Why it works

The viewer agrees the old way was bad before the product is ever shown, so the product arrives as an upgrade they have already voted for rather than a pitch. The date stamp does that work in two words and needs no argument.

## The beats, in order

1. year stamp 1 — the obsolete method, done the hard way
2. 'Vs...' — the pivot card
3. year stamp 2 (and sometimes 3) — the product doing the same job
4. the product's mechanism in close, stamp still held
5. the finished result, stamp still held

## On-screen text

a year or era stamp in the identical top position at every beat, plus a 'Vs...' pivot card; the stamps are labels, never arguments, and the last one is held for the rest of the runtime

## Camera

no continuity — each rung is separately sourced footage in its own room with its own camera; cuts land on the stamp change

## Higgsfield — image prompt

```
vertical 9:16, rung 1: {obsolete method described exactly} in {period-appropriate location}, {light source}, no on-screen text · final rung: {product described exactly} doing the same job in {present-day room}, {light source}, phone-camera look, no on-screen text
```

## Higgsfield — motion

```
one self-contained shot per rung with no camera relationship between them; cut hard on each year stamp
```

## Produce it

Paste those into the Higgsfield employee: https://higgsfield.ai/supercomputer/skills?employeeId=0d38d619-0ac2-45c9-bfd5-3371837ccad3

## The references in this folder

- **@luxsteam.co** — 29,960,265 views — https://www.instagram.com/p/DU4KVK9DHGN/
- **@luxsteam.co** — 13,301,338 views — https://www.instagram.com/p/DVAaCjACINR/
- **@megsdailyfinds** — 5,156,126 views — https://www.instagram.com/p/DcWy7-yA0XZ/
- **@crispe.store** — 2,699,561 views — https://www.instagram.com/p/DaQUnwAJ0sQ/

Each `.md` beside this file is one reference torn down: its beats with
timestamps, what carries the value, how to shoot it, and its own prompts.
`frames/` holds the six beats of each as one picture.
