# Concern-list proof photos — rebuild sheet

A woman walks a big-box store aisle and points the camera at five ordinary things a man in her life uses — underwear, protein, deodorant, food containers, air freshener — one caption naming each. 24.3s, 6,488,611 views, 177,892 likes, by prissymaae.

**Why it works** — It opens with a grievance in somebody else's quoted words, so the viewer is dropped into a private problem before they know what the video is about; then every remaining beat pays that opening off with an object they already own. The persuasion is recognition, not demonstration — nothing transforms, nothing gets proven on camera, the viewer just keeps seeing their own cupboard captioned as the suspect.

**The beats**

| Time | What happens | On-screen text |
| --- | --- | --- |
| 1.95s | Chest-up on a woman in a brown knit collared coat and heavy black glasses, standing in the personal-care aisle under flat overhead light. She looks off to the side, not at the lens. Razors and hair products on the shelves behind her, a big poster of a man's lower face on the end-cap. | “I don’t understand why I can’t get pregnant” |
| 5.84s | Handheld close-up of the back of a Hanes underwear pack in one hand, filled by the fibre label — "76% RECYCLED POLYESTER, 19% TENCEL LYOCELL, 5% SPANDEX / MESH INSERT: 88% POLYESTER". The small print is readable. | Polyester filled |
| 9.73s | A hand in a dark brown knit sleeve lifts a GHOST OREO whey protein tub off the shelf and holds it up close to the lens. Label centred and readable, the protein shelf soft behind it. | The protein he eats & drinks |
| 13.62s | Shelf-facing shot of four rows of men's deodorant, packed full, price flags reading across the frame. No hand in shot. | The deodorants he wears |
| 17.52s | Shelf-facing shot of plastic food-storage containers — 40-piece meal prep boxes, stacked lids. No hand in shot. | What he meal preps in |
| 21.41s | Shelf-facing shot of air-freshener cans in seasonal scents, three rows deep, red shelf tags underneath. No hand in shot. | What he sprays in the bathroom |

Two honest gaps: this is read from six stills across the runtime, so where the cuts fall between those beats, and whether the camera pans or holds inside each one, is not visible. Nothing tells us whether there is a voiceover, music, or spoken dialogue — the face beat shows a closed mouth, so she may not be speaking at all. And she does not appear again in any sampled frame after 1.95s; whether she returns between shots is unknown.

**What carries the value** — The named list of ordinary things the viewer already owns. Each shelf shot is stuff from their own house, captioned into evidence. The single fibre-label close-up at 5.84s is the one piece of hard proof in the video, and it is what licenses the four unproven claims that follow — without a readable ingredient list somewhere in the run, the rest is just pointing.

**Shoot it**

- **Camera.** A phone, vertical, handheld the whole way, walking a real store. One shot per item, cut straight between them, no transitions. Two shot types only: item lifted off the shelf and held close to the lens so the label reads, or a straight shelf-facing frame of the category packed full. Alternate them so it doesn't get monotonous.
- **Light.** Whatever the store's overhead lighting is. Do not fix it, do not colour-grade it — flat fluorescent is the proof that you are actually standing in the aisle.
- **Wardrobe.** Plain, dark, textured knit — a brown or black sleeve reads as an arm, not as a brand. The sleeve is in three of the six frames, so it has to be forgettable. If you shoot the opening face beat, no styling beyond ordinary: coat, glasses, hair back.
- **Rules.** Nothing you sell appears anywhere in the video — every product on screen is a competitor's or a supermarket brand. Never say the words on screen; the caption does one job per shot and gets replaced on the cut. Keep the opener in quotation marks and in somebody else's voice. Four to five items is the count that worked; each one has to be something the viewer plausibly owns already.

**Or generate it**

Hero beat — the item lifted off the shelf:

```
vertical 9:16 phone photograph inside a big-box store aisle, {SUBJECT}'s hand
and forearm in a plain dark knit sleeve lifting {PRODUCT} off the shelf and
holding it up close to the lens at chest height, the product label centred and
readable, a fully stocked shelf of similar packaged goods behind it falling
soft, white shelf edges and printed price tags visible, flat overhead
fluorescent store light, slight grain and motion blur, phone-camera look, no
retouching, no on-screen text
```

**Motion:** handheld — the hand pulls {PRODUCT} off the shelf toward the lens and holds it there while the frame keeps drifting slightly; no zoom, no cut inside the shot.

**Text overlay:** one line per shot, white bold italic sans, centred mid-frame, replaced on every cut. Open on the face with the grievance in quotes — “{what they say about their problem}” — then one label per shelf: “The {category} he {uses}” / “What he {verb}s in”, plus a bare two-word verdict over the label close-up: “{Ingredient} filled”.

**Reference:** https://www.instagram.com/p/DTfmD0njdtR/
