# Expert explainer with proof cutaways — rebuild sheet

A 69.5s studio talking-head explainer by drewcanole that opens on a "did you know" claim and cuts between the presenter and footage that stands in as evidence — 14,320,106 views, 488,812 likes. New format: nothing in the library covers it.

**Why it works** — A claim you cannot verify gets delivered by an authority figure on a pure-black studio background with a broadcast mic in frame, then immediately intercut with things you *can* see: a glowing vessel animation and a basin of visibly discoloured water. The rolling captions chop his speech into 2-4 word fragments that each end mid-sentence, so every beat hands you an unfinished thought and the cutaway arrives before you can decide whether you believe him.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 5.56s | Stacked frame — top: bearded presenter in green-framed glasses and a green patterned knit cardigan, chest-up, direct to camera, broadcast podcast mic rising into frame, pure black background. Bottom: cutaway of bare feet in a large basin of murky brown-green water. | "The Secret Behind Why Everyone's Soaking Their Feet in These 3 Ingredients!" (blue banner, pinned) |
| 16.67s | Full-frame 3D animation on black — a glowing green branching vessel network with bright nodes, running vertically. Reads as an anatomical vessel/lymph visualisation. | "out." |
| 27.79s | Close, slightly high angle: two bare feet in a white basin lined with clear plastic, water cloudy and pale, a dark cylindrical unit with a cable running to it sitting between the feet. Flat indoor light, unstyled. | "The magnesium pulls" |
| 38.9s | High angle looking down: hands tipping a bottle labelled APPLE CIDER VINEGAR, stream pouring into a white plastic foot basin with feet already in it, plain pale floor. | "and" |
| 50.02s | Back to the studio head — identical framing and wardrobe, mic bottom-left, eyebrows raised mid-point. | "a biological broom." |
| 61.13s | Same studio framing again, one hand entering bottom-right gesturing, mid-sentence. | "relaxation," |

Caption for the record, verbatim: "Did you know you can detox your liver through your feet?? #spaday #cleanse #health"

**What the frames do not show** — whether beat 1 is a designed split-screen or a mid-transition frame between two shots; whether the presenter beats are one continuous take; where the 3D animation came from (licensed stock, commissioned, or generated); what the dark device in the basin at 27.79s actually is; whether the murky water at 5.56s and the pale water at 27.79s are the same session; and how many cuts sit between the six sampled beats. Six stills across 69.5s cannot answer any of those — none of it is guessed at here.

**What carries the value**

The mechanism turned into something you can see. The glowing vessel animation and the discoloured basin water do the persuading — they stand in as proof for a claim the video only asserts out loud. The studio-black authority head is the frame that makes them admissible; on its own it is just a man talking.

**Shoot it**

- **Camera (presenter):** phone on a tripod at eye height, locked, chest-up, subject centred. It never moves in any of the three presenter beats — that's what lets you cut cutaways in anywhere without the frame jumping.
- **Background:** a black sheet or seamless, presenter standing at least three feet off it so it falls to pure black. No light on the background at all — no edge, no object, nothing.
- **Light:** one soft key from the front, slightly off-axis, with visible falloff on the far cheek. Nothing else.
- **The mic is a prop and it is not optional.** A large broadcast podcast mic sits in the bottom of frame in every presenter beat. It's the whole credibility cue.
- **Wardrobe rule:** one outfit, worn identically in every presenter beat — his is a textured patterned knit in a strong colour plus heavy-framed glasses. Colour and texture read against the black; a plain dark top disappears. Never change it mid-video.
- **Camera (cutaways):** same phone, handheld or braced, high angle looking down at the procedure. Plain white basin, plain floor, flat room light, no styling. The unstyled ugliness is doing work — it reads as documentation, not an ad.
- **Talent required.** This one needs a credible on-camera presenter and a mechanism animation you have to source or commission. It is not a hands-only rebuild.
- **Captions:** burned in, centred around 55% frame height, 2-4 words at a time timed to speech, bold white with the single key noun in bright blue. Plus the pinned blue banner over the opening hook.

**Or generate it**

The single most important beat is the studio anchor — it recurs three times in six frames and it's the beat that transfers to any brand:

```
vertical 9:16 photograph, {SUBJECT} chest-up and centred, direct to camera,
wearing a textured patterned knit cardigan and heavy-framed glasses, seated
behind a large broadcast podcast microphone that rises into the lower third of
the frame, pure black seamless background with no visible edges or objects, one
soft key light from front and slightly off-axis, gentle falloff on the cheek, no
light on the background, sharp modern-camera look, no on-screen text
```

**Motion:** camera locked on a tripod at eye height, no movement at all — only the subject speaks and gestures, so cutaways can be dropped in anywhere without the frame jumping.

**Text overlay pattern:** opening banner pinned over the hook — `The Secret Behind Why Everyone's {doing the thing} in These {N} {things}!` — then rolling burned-in captions, 2-4 words at a time timed to speech, centred at roughly 55% frame height, bold white with the single key noun in bright blue: `{phrase} {KEY NOUN in blue} {phrase}`.

The two cutaway types are shot, not generated: the procedure with {PRODUCT} going in, high angle on a plain basin; and the mechanism animation, which you source separately.

**Reference:** https://www.instagram.com/p/DSSeEt3ETo3/
