# Running-caption borrowed cutaways — rebuild sheet

A dermatologist sits locked in the bottom of the frame for all 42 seconds telling you to put bleach in your bath, while the panel above him swaps through other people's footage, a textbook diagram and a screen recording of the actual published guideline — 4,098,093 views, 125,450 likes.

**Why it works**
The instruction is the hook — it sounds like something you shouldn't do, so you stay to find out whether he's serious. Every second he's talking, the panel above him is showing evidence he didn't make: another creator's clip, a published pathophysiology figure, and a real medical page with a dosing table, so the claim never rests on him alone.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 3.38s | Stacked two-panel frame opens. Top: a borrowed vertical clip — a woman in a beige "Thank You For Being Kind" sweatshirt, warm indoor light, holding a Clorox no-splash bleach bottle to camera. Bottom: the presenter in navy scrubs with an embroidered name and credential, round dark glasses, chest-up, straight to lens. | know |
| 10.14s | Same borrowed clip continues — she's mid-sentence, hands up, the bottle now on the counter. Presenter panel identical, unmoved. | this out |
| 16.9s | Top panel cuts to a bathroom: white tub part-filled, the bleach bottle open on the ledge, tiled floor. Presenter unchanged. | eczema |
| 23.67s | Top becomes a white slide holding a published eczema figure — skin cross-section plus two panels, "Skin barrier abnormality" and "Immune dysfunction". Presenter shrinks to lower-left over white; his own framing doesn't change. | impaired in conditions |
| 30.43s | Top is a screen recording of the DermNet page "How to use a bleach bath" — nav bar, dosing table (bath type / water capacity / volume of bleach), instruction list, photos of a bleach bottle. | if you wanna |
| 37.19s | Same page scrolled slightly; the photo row now shows the bleach bottle and a Pyrex measuring cup with 125/250 mL markings. Presenter still lower-left, still talking. | to your neck |

The on-screen text is auto-generated running subtitles, not written copy — 2–4 words at a time at the seam between panels, bold white with the active word in yellow, continuous the whole runtime. The six phrases above are only what happened to be on screen at the six sampled moments.

**What carries the value**
The borrowed evidence stacked above the face. He never asks to be believed — he sits under someone else's clip, a published diagram, and a real guideline page showing an actual measured dose, and the subtitles just carry his voice underneath it. The caption does the same job in text: exact quantity, exact water temperature, exact duration, exact frequency.

**Where the frames don't tell us**
- Only six stills across 42.26s, so there may be more cutaways between them — the cut rhythm isn't knowable from this sheet.
- No audio, so the script is unknown beyond the subtitle fragments and the caption.
- The top-panel clip in the first three beats is somebody else's footage; the sheet doesn't say whose, or whether it was licensed.
- The presenter's embroidered chest text is only partly legible at this resolution.

**Shoot it**
- **Camera:** phone on a tripod, locked, chest-up, lens at eye height, straight-on. It must not move or reframe once across the whole take — that stillness is what lets the top panel carry all the change. Shoot one continuous piece to camera.
- **Light:** one soft frontal source (window or a panel just behind the phone), even on the face, no hard shadow. Background is a dim, out-of-focus interior — depth, not decor.
- **Wardrobe:** whatever signals the expertise you're actually claiming, worn plainly — here it's scrubs with a name and credential stitched on. One garment, no styling, no props in hand. The face is the credential; don't dress it up.
- **The top panel:** pull real material — a customer's or creator's clip, a published figure, a screen recording of a source page. Screen-record it live and scroll slowly so it reads as a page, not a screenshot. Anything with a number, table or measurement in it is worth more than anything pretty.
- **Text:** auto-captions on, word-highlight style, centred at the panel seam. Don't write pinned copy over this format — the running caption is the whole text behaviour.
- **You need a person on camera for this one.** The cutaways are free; the credible face isn't.

**Or generate it**

```
Vertical 9:16 stacked two-panel composition on a soft blurred backdrop, both panels rounded rectangles. Top panel: a borrowed-looking vertical phone clip of a person indoors in casual plain clothes, warm domestic light, holding {PRODUCT} up toward the lens, background blurred. Bottom panel: {SUBJECT} seated chest-up, straight to camera, in plain navy medical-style scrubs with a small embroidered name and credential on the chest, dark round-rimmed glasses, soft even frontal light, a dark out-of-focus interior behind, phone-camera look, slight grain, no retouching, no on-screen text.
```

**Motion:** the lower panel is locked — camera absolutely still, {SUBJECT} only talks and gestures small; all change happens in the upper panel, which cuts between borrowed clips and screen recordings while the lower framing never shifts.

**Text overlay:** running auto-subtitles for the entire runtime, 2–4 words at a time, centred at the seam between the panels: bold white `{spoken words}` with the currently-spoken `{active word}` highlighted in yellow. Never a headline, never a pinned line — it just tracks the speech.

**Reference:** https://www.instagram.com/p/DScbuh9Caej/ — @dannyguo.md
