# Captioned screen walkthrough — rebuild sheet

A 46s phone-over-the-monitor walkthrough of an AI ad pipeline being set up and left to run, closing on a grid of the clips it produced — 302,462 views, 9,818 likes, by rpn.

**Why it works** — The whole video is a real screen being operated on camera at an off-axis angle, with a finger reaching in to point, so the viewer is watching a machine work instead of hearing a claim about one. The narration is chopped into one- and two-word subtitle chunks that never finish a sentence, so there is no clean place to leave, and the last beat pays the loop off with output the machine actually made.

## The beats

| Time | What happens | On-screen text |
|---|---|---|
| 3.69s | Handheld from over the operator's shoulder: a studio monitor on a wood desk, floor-to-ceiling window behind it with boulders and trees. On screen, a grid of AI-avatar portrait thumbnails with a chat panel down the right. His forearm and pointing finger reach in from the bottom. The presenter is inset bottom-left as a small panel — dark studio, black jacket, mic, ring light and red/blue monitors behind him. | "CLAUDE X SEEDANCE 2.0" across the top over a logo row (icon + icon = hand emoji), and "UNLIMITED" across the middle |
| 11.08s | Full frame, no presenter panel. Phone held close over a screen at a steep angle, interface skewed and keystoned, two fingertips at the bottom edge. On screen: a Claude conversation "Rhode ugc" researching the product and listing the facts it locked in — the accessory, the material, the colorways, "$46, works with iPhone 12-17 MagSafe", the brand voice — then "Now navigating to Higgsfield to begin avatar generation." and "Working on it…" | "CLAUDE" |
| 18.46s | Split frame, screen over presenter. Top: an "Edit scheduled task" dialog — name "rhode-ugc", description "UGC video pipeline (research → avatars → prompts → generate → download)", a prompt field listing avatars 4–8 by ethnicity and age range, "Frequency: Manual". His fingertip at the edge of the dialog. Bottom: the presenter full-width, mid-sentence, hand out. | "USING THIS" |
| 25.85s | Handheld over the desk again, monitor filling most of frame. On screen: a generated video of a woman holding a small pink product to camera on the left, the chat panel on the right with a line highlighted yellow. His pointing finger reaches in from the bottom. Presenter inset along the bottom edge. | "PERSONALIZE" |
| 33.24s | Split frame. Top: very close on the task's rules, lines running off the right edge — script minimum word count, "Every script must sound spoken, not written.", "Aspect ratio: 9:16 for all videos.", the image model, "Video model: Seedance 2.0.", "File paths are exact." — then Frequency, "Daily", "11:00 PM" boxed and highlighted. Bottom: the presenter, both hands up. | "BEFORE YOU" |
| 40.62s | A 2×2 grid of four videos at once: a woman in a car holding a wrapped Jersey Mike's sub, a woman in a kitchen lifting a sub out of its paper, a man in a car holding a sub, and the presenter in his studio as the fourth quadrant. | "THE LOGIC" |

Two things the frames do not show, said plainly: the caption chunks are sampled 7.4s apart out of one continuous narration, so **they are not a sentence** — what is between them is not visible here. And the three generated clips in the final grid are a **different brand** from the Rhode pipeline configured in the earlier beats; the frames give no reason why.

## What carries the value

The filmed screen. Real settings, readable — the avatar list, the model names, the file-path rule, the 11:00 PM daily schedule. The off-axis phone-over-monitor look (glare, skew, the room behind the desk) and the finger entering frame to point are what make it read as a machine running rather than a pitch. The presenter panel only supplies a face vouching for it — it is composited in at three different shapes across the runtime (inset, half-frame band, one quadrant) and is never the subject.

## Shoot it

- **Camera** — a phone in one hand, held over your own monitor at an angle. Do not shoot a clean screen recording; the glare, the keystone and the room behind the desk are the credential. Stand and shoot over your own shoulder for the wide beats; go closer and tighter for the settings beats.
- **The hand** — reach into frame and point at the thing you are talking about, at least twice across the runtime. This is the single cheapest trust signal in the format.
- **Light** — whatever is already in the room. The desk beats here are daylight through a big window; the presenter panel is a dark room with a ring light and coloured monitors behind. Do not match them — the contrast between the two is fine.
- **Wardrobe** — plain. Nothing on camera except a forearm for most of the runtime.
- **Presenter panel** — optional and shot separately: seated, talking to the lens, mic in shot. Composite it in as an inset, a bottom band or one quadrant; it does not need to be in every beat.
- **Order** — hook card, then the screens in the order you actually did the work, then finish on the output.

## Or generate it

The establishing beat — the desk, the screen and the pointing hand:

```
vertical 9:16 photograph shot from over {SUBJECT}'s own shoulder in a bright home office, a large studio monitor on a light-wood desk with a floor-to-ceiling window behind it showing boulders, a dark roofline and trees in flat daylight; the monitor fills the middle of frame at a slight off-axis angle with visible screen glare, showing a browser grid of portrait thumbnails on the left and a chat panel down the right, {PRODUCT} named in the interface; {SUBJECT}'s bare forearm and pointing finger entering from the bottom of the frame toward the screen; handheld phone-camera look, slight grain, no retouching, no on-screen text
```

**Motion** — handheld at standing height over the desk with small natural sway and no zoom, holding the monitor in frame while the hand reaches in and points at one part of the screen.

**Text overlay** — opening beat only: a display-caps hook card across the top, `{A} X {B} {VERSION}`, with a logo row beneath it (`{icon} + {icon} = {emoji}`), dropped after the hook and never brought back. Every beat after: one 1–2 word chunk of speech subtitle, heavy white condensed caps, centred in the same spot (on the seam where the frame is split) — `{spoken chunk}` — cut out of one continuous narration, so no chunk reads as a sentence on its own.

**Reference:** https://www.instagram.com/p/DW_4P9gAEtu/
