# Old-way / future-way montage — rebuild sheet

A 25.4s reel by luxsteam.co that jokes "Ironing in 1864 Vs... Ironing in 2064" over a stitched-together montage of garment-dryer clips, ending on a t-shirt standing up by itself, dry and smooth — 13,301,338 views, 104,498 likes. Caption: "This changed my views on ironing🥹"

**Why it works**

The year stamp does all the persuasion work before a single feature is shown: it reframes a boring appliance as the thing that makes your current method look primitive, so the viewer stays to see what "2064" looks like. Then the payoff is physical rather than argued — the same shirt goes from visibly damp and slumped to dry, smooth and standing on its own, with no hands in the frame doing it.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 2.04s | Extreme close-up: an iron's soleplate pressed into cream shag carpet, a black scorch mark burnt into the pile. A cut-out of the creator (black RSE cap, glasses, red tee) is pasted over the lower right, head down on his phone. | `Ironing in 1864` / `Vs...` |
| 6.11s | Modern living room, city windows. A person in a black tee lowers a brown garment over a tall white inflatable garment dryer that already has a white shirt on it. Creator cut-out still pasted in. | `Ironing in 2064` |
| 10.18s | Tight on the machine's base — a hand pressing TIME, digital readout lit, COOL / 50°C / 60°C icons, "Ironium" wordmark, the bag ballooning above. Creator cut-out still pasted in. | `Ironing in 2064` |
| 14.25s | Cut to a shop: two hands lowering a boxed handheld steamer into a wire trolley, steel mesh filling the frame. Cut-out gone. | `Everybody RUN to IKEA ‼️👀` |
| 18.32s | Wood floor, another home. A brown "LIMITED EDITION" tee, visibly damp with dark patches, pulled down over an inflated white form; someone in a black trucker cap crouches in and reaches for the base panel. | `Set time & temp` |
| 22.4s | The same tee, now dry and even-toned, smooth on a fully inflated body-shaped form, sleeves straight out, standing alone in a kitchen. Cord trailing across the floor. Nobody in frame. | — |

Three things the frames do not show, so don't assume them: whether anyone speaks (there is no dialogue evidence in stills — the audio may carry a voiceover); why the IKEA line appears over a product that is not the machine in the other beats; and whether the creator cut-out returns after beat 3 — a red shape at the left edge of beat 5 might be him, might not.

Worth naming plainly: this is **not one shoot**. Beats 1–3 are one product in a carpeted city apartment, beat 4 is a different product in a shop, beats 5–6 are a third location. The clips are borrowed and aggregated; the year captions and the pasted cut-out are what make them read as one video.

**What carries the value**

The garment at the end, standing up by itself — dry, smooth, sleeves out, nobody in it and nobody touching it. Beat 5 shows the same shirt dark with damp patches, so the before and after live inside one garment. That pair is the whole proof. Everything before it is framing.

**Shoot it**

- **Camera** — phone, vertical, handheld, no tripod needed. Standing height for the room beats, waist height straight-on for the final one. No zooms, no ramps. Cut hard between beats; there is no continuous take to protect.
- **Light** — whatever the room has. Daylight through a window for the home beats, overhead retail light for the shop beat. Do not add lights; the flat phone-camera look is part of why it reads as found footage.
- **Wardrobe** — the person operating it is hands, a cap and a sleeve. Faces stay out of frame or above the top edge. The garment being treated is the star, so pick one with an obvious wet-to-dry tell: a mid-tone cotton tee shows damp patches, white does not.
- **The rule that makes it work** — shoot beat 5 and beat 6 in the same spot with the same shirt, wet then dry. If those two frames don't match location, the proof evaporates.
- **Text** — thick white sans with a heavy black outline, upper third for the year stamps, low-centre for the instruction. One rounded white sticker bubble for the aside. The final beat carries no text at all — let it land.

**Or generate it**

Image prompt for the final beat, the one that carries the value:

```
vertical 9:16 phone photograph, {PRODUCT} standing upright on the wood plank
floor of a real domestic kitchen, {SUBJECT} fitted over it and held taut and
smooth with the sleeves out straight to both sides, no person anywhere in
frame, dark cabinets and a cluttered countertop behind, the power cord
trailing loose across the floor, daylight from the left mixed with warm
under-cabinet light, camera at waist height straight on, phone-camera look,
slight grain, no retouching, no on-screen text
```

**Motion** — camera locked at waist height straight on, holding the finished result for a full beat: no push, no zoom, nothing in frame moving.

**Text-overlay pattern**

- Beat 1: `{chore} in {distant past year}` with `Vs...` under it
- Beats 2–3: `{chore} in {future year}`, held across the machine footage
- Beat 4: a sticker-bubble aside — `Everybody RUN to {retailer} ‼️👀`
- Beat 5: `{setup instruction, 3 words}`
- Final beat: no text at all

**Reference:** https://www.instagram.com/p/DVAaCjACINR/
