# Wordless POV procedure — rebuild sheet

A 73.6s silent, text-free close-up of a gloved practitioner peeling a full sheet of dead skin off a client's heel — 7,298,210 views, 115,422 likes, by elainebeautydesign, selling a foot-peeling course via link in bio.

**Why it works**

There is nothing to read and no one to listen to, so the viewer has no exit ramp — the only thing on screen is a problem visibly being solved, and the eye stays until it is finished. The persuasion is entirely the debris: a sheet of dead skin coming off in one intact piece is unfakeable, and the clean skin appearing underneath in the same unbroken shot is the proof the course is selling.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 5.89s | Extreme close on a heel held between white-gloved fingers; the callus is a flat yellow-cream plate against pink softened skin. A thin blue thread crosses the frame — the frames never show what it is for. Grey-white floor or trolley and a white towel behind. | none |
| 17.67s | The hero beat: a thick cream-white sheet of dead skin curling off the heel and ball in one continuous piece, the wrinkled pale sole already exposed underneath. A gloved fingertip at the right edge. | none |
| 29.46s | Sole held upright, heel toward camera, ragged flakes still clinging around the heel edge. Toes with dark red polish at the bottom of frame; white towel and clear plastic drape at the right. | none |
| 41.24s | Gloved hand pressed flat against the outer edge of the foot, working. The heel plate is now clean tan with loose crumbs along its border; white tile floor behind. | none |
| 53.02s | Sole again from slightly lower, heel smooth and tan, only small flakes left at the edges, gloved fingers gripping below the heel. Blue thread now low in frame. | none |
| 64.8s | The gloved hand fills most of the frame and obscures the foot — a wipe or a hold. Only the edge of the foot is visible top-left. **What is being done in this beat is not legible in the still.** | none |

Two honest gaps: these are six stills sampled roughly every 12 seconds, so anything happening between them — a cutaway, a face, a title card — would not appear here, and none of the six frames carries any on-screen text. And the blue thread that runs through most frames is visible but its purpose is never shown; do not build a step around it.

**What carries the value**

The debris. One intact sheet of dead skin lifting off the heel, and the clean skin revealed under it in the same shot. Not the product, not the room, not the practitioner — the thing that comes off.

**Shoot it**

- **Camera:** a phone, vertical, held 15–25cm from the contact point, close enough that the body part fills the frame and the room is only edges. Handheld, drifting to follow the work — never cutting inside the pull.
- **Light:** flat, even indoor light, the kind a treatment room already has. No styling, no warm lamp, no shadow drama; the point is that it looks like a record, not a shoot.
- **Wardrobe:** white latex gloves and nothing else on camera. No face, no voice, no product held to the lens. The practitioner is a pair of hands.
- **Set dressing that reads as real:** white towel, clear plastic drape, tile floor. Visible imperfection is an asset — the polish on the toes and the loose crumbs of skin are what make it evidence.
- **Structure:** open on the problem in close-up, spend the middle on the single biggest extraction, then show the cleared surface from two or three angles so the change registers. No text at any point.
- **The one thing you cannot fake:** a real before-state. If the surface is not genuinely bad at 6 seconds, the reveal has nothing to pay off.

**Or generate it**

```
vertical 9:16 extreme close photograph of {SUBJECT}'s heel held in white latex-gloved hands, a thick continuous sheet of {PRODUCT}-loosened dead skin curling away from the heel in one piece, softened pale wrinkled skin exposed underneath, clear plastic drape and a white towel at the edges of frame, white tiled floor behind, even flat indoor clinic light, phone-camera look, slight grain, no retouching, no face in frame, no on-screen text
```

Motion: handheld and very close, holding on the contact point and drifting only to follow the sheet as the gloved fingers lift it — no cuts inside the shot, no zoom.

Text overlay: none — this format runs silent and the frames carry no text at all. If a line has to be added, keep it to one small pinned caption, `{result} — {timeframe}`, and never let it cover the contact point.

**Reference:** https://www.instagram.com/p/Dak0UPnxKeY/
