# Running caption, borrowed cutaways — rebuild sheet

A 2m51s health-claim video: full-screen 3-D body animation for every claim, a keyed-out speaker parked in the bottom-left corner the whole time, a word-by-word caption that never stops, and one real shot at the end — a hand holding the bottle. 2,872,932 views · 25,413 likes · @mother.satori.

**Why it works** — Every spoken claim is played over a render of the inside of a body, so an assertion arrives looking like footage of something happening to you; the viewer is watching, not being told. The caption swaps a word at a time so there is never a finished sentence to leave on, and the corner cut-out with her lanyard ID badge supplies authority without her ever having to demonstrate anything.

**The beats**

| Time | What happens | On-screen text |
| --- | --- | --- |
| 0:14 | Full-bleed 3-D render split down the middle — clean red blood vessel left, the same vessel with a yellow fatty deposit being hit by a jet of liquid right. Speaker cut-out enters bottom-left: older woman, blue-and-gold patterned dress and matching headwrap, glasses, lanyard ID badge, seated in a chair, background keyed out with a hard edge. | HAVE TO LIVE |
| 0:41 | Full-bleed render of lungs and trachea on dark blue, left lung crackling with red electrical inflammation. Corner cut-out identical in size and position; she's smiling. | IT'S INFLAMMATION SYSTEMIC |
| 1:09 | Full-bleed render of a colon loop over a field of red glowing particles. Corner cut-out unchanged. | INFLAMMATORY COMPOUNDS YOUR |
| 1:36 | Macro render inside the gut — one villus loaded with orange crystalline particles, more falling from above. Corner cut-out unchanged. | NATURALLY |
| 2:03 | Macro render of pink gut wall colonised by green, blue and yellow bacteria. Corner cut-out unchanged. | ABSORB THEM |
| 2:31 | First real footage in the whole video: a hand holds a dark bottle close to the lens, label filling the middle of frame — "Serene · Exotic Soursop Bitters · Ancient Herbal Formula for Gut Health, Detox & Lasting Vitality", USA and GMP seals. Empty room behind: bare wood floor, plain wall, bright window, everything but the bottle defocused. Corner cut-out still there. | THAT'S WHY THEY |

**What carries the value** — The borrowed animation. Nothing is demonstrated and nothing is proven; each claim is simply paired with a full-screen picture of an organ doing something dramatic, and the caption keeps the read moving so no single claim gets examined. The speaker is credibility furniture — she never touches the product, never changes position, and could be swapped out without touching a single back plate.

**Shoot it**

- **Camera** — one static setup for the presenter only. Seat her in a chair, camera at eye height, framed upper-body, against any wall you can key out cleanly. She talks straight to lens for the full script in one take. Nothing else is shot.
- **Light** — flat and even on her face, no shadow behind her; she gets composited onto six different back plates and any directional light will fight all of them.
- **Wardrobe** — her own clothes, patterned and high-contrast so the cut-out edge reads, plus a visible lanyard badge. The badge is doing real work; keep it.
- **Back plates** — six full-bleed 3-D body renders, one per claim, sourced or generated, never shot. Scale them to fill the frame edge to edge behind her.
- **The last beat** — the only real-world shot: hold the product close to the lens in an empty bright room, window behind, everything else thrown out of focus.
- **The build** — key the presenter, drop her at roughly a quarter of the frame in the bottom-left, and never move her. Same size, same corner, first second to last.

*Not visible in these frames:* the six stills are ~27 seconds apart, so I cannot see how many cuts sit between them, whether the renders drift or hold still, whether the presenter inset is ever animated in or out, or what the voiceover says beyond the caption fragments above. The ID badge is not readable at this resolution.

**Or generate it**

```
vertical 9:16 phone-camera photograph, a hand entering from the left holding {PRODUCT} close to the lens so the label fills the middle third of the frame, held at chest height in an empty domestic room — bare wood floor, plain wall, a bright window behind throwing soft blown-out daylight, background fully out of focus so {PRODUCT} is the only sharp thing; composited into the bottom-left corner, a cut-out of {SUBJECT} seated in a chair, upper body only, background removed with a hard visible edge, flat even lighting, filling roughly the lower-left quarter of the frame, wearing their own everyday patterned clothing with a lanyard ID badge on the chest as in the source; no on-screen text
```

**Motion** — the bottle is raised into frame and held steady, small handheld drift only, no zoom and no cut inside the shot, while the corner cut-out of {SUBJECT} keeps talking at the same size and position it has held since the first second.

**Text overlay** — one to three words at a time, dead centre of frame, bold all-caps white with a heavy black outline, the word currently being spoken boxed in cyan, swapped every half-second so the line never stops: `{WORD} {WORD} {WORD}`

**Reference:** https://www.instagram.com/p/DUL7oNyEi73/
