# Filth-extraction montage — rebuild sheet

A 27-second organic clip: a woman drags a blue bristle brush across a filthy box-fan grille in her driveway while a police officer watches, then runs the same brush behind a TV, along a window track, and under the tap. 59,523,870 views · 157,945 likes · posted by princess_one.

**Why it works**
The transformation isn't the fan getting clean — it's the mat of grey dust coming *off* it, which is unfakeable and physically satisfying to watch. Then the tool jumps to two more unrelated surfaces before rinsing clean, which quietly upgrades it from "a fan brush" to "a thing your whole house needs", which is exactly what the caption then says.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 2.18s | Suburban driveway. A uniformed officer stands by a marked cruiser watching; in the foreground someone holds a white fan panel caked in a dense grey mat of dust over an open black wheelie bin. | none |
| 6.54s | Closer: a woman holds the box fan angled to camera, talking, dragging the blue brush across the grille, a clump of dust hanging off it. Another adult holding a baby stands behind. Bin below. | none |
| 10.9s | Same setup, fan tilted further. A much bigger grey mat now covers the grille, brush mid-stroke through it. | none |
| 15.27s | Cut indoors — behind a wall-mounted TV on a wooden console. The brush sweeps across and a visible spray of dust kicks into the air. | none |
| 19.63s | Cut to a window. The brush is pushed along the track, dragging grey debris down the channel. | none |
| 23.99s | Cut to the kitchen sink. The brush is held under a running faucet, dirt washing out of the bristles. | none |

**What carries the value**
The debris. The felted grey mat coming off the grille in one pull, the dust cloud kicking up behind the TV, the line of grit gathering in the window track. Nothing is claimed, written or argued — the quantity of filth is the whole case, and the rinse at the end answers "but then the tool's disgusting" before anyone asks.

*What the frames don't show, and I'm not filling in:* there is no on-screen text in any of the six sampled stills, but stills can't rule out text appearing between them. There's no audio here — her mouth is open in two frames so she's almost certainly talking, and I can't tell what's said. I can't tell where the cuts fall between beats, whether the officer is a genuine passer-by or part of the setup, or what the second adult with the baby is doing there. The product's brand and name aren't readable in any frame.

**Shoot it**
- **Camera:** handheld phone, vertical, held close to the contact point — the grille fills most of the frame, not the person. Hard cut on every surface change; never cut inside a pull.
- **Light:** outdoors, flat overcast daylight for the hero beats. Indoors, whatever the room has — the TV beat here is dim and the dust still reads, because it's backlit against the console. Don't light it prettily; grey dust on a white grille needs contrast, not softness.
- **Wardrobe:** plain everyday clothes, nothing styled. Face is optional — it appears here but the tool and the debris are always the subject.
- **Staging:** an open bin directly under the work so falling debris has somewhere to go on camera. Genuinely filthy source object — it has to be worse than the viewer expects. A bystander reacting in the opening beat sells "this is bad" without a word.
- **Order:** worst surface first, then two lesser surfaces in different rooms, faster each time, then the rinse. Five to six beats over roughly 27 seconds.

**Or generate it**
Hero beat (the fan pull):

```
vertical 9:16 phone photograph, {SUBJECT} standing outdoors on a suburban driveway in front of a garage, plain casual everyday clothes, holding a white box fan by its frame at chest height and angled toward the camera, {PRODUCT} in the other hand mid-stroke across the fan grille, a thick felted mat of grey dust lifting off the grille and hanging off it, an open black wheelie bin directly below catching what falls, parked cars and green trees behind, flat overcast daylight, handheld phone-camera look, slight grain, no retouching, no on-screen text
```

**Motion:** handheld, the fan face held centred while the hand drags {PRODUCT} down across the grille in one unbroken stroke so the mat of debris peels with the tool and falls toward the bin — no zoom, no cut inside the stroke.

**Text overlay:** none. The source runs with no on-screen text and the debris does the work. If a caption is unavoidable, one small line in the same corner for the whole runtime, never changing: `{PRODUCT} on {surface}`.

**Reference:** https://www.instagram.com/p/DZMGaGUhibn/
