# Instruction-card routine — rebuild sheet

A 17.7s numbered tip list from someone claiming a professional credential, performed on her own mouth: three cards, then two technique cards, then it stops — 1,046,629 views, 18,196 likes, posted by tiffkimmm with a brand tag and a link-in-bio in the caption.

**Why it works** — Every beat is an authored instruction card, not a claim: a numbered step in big text, a smaller qualifier under it explaining who it's for, and twice a clinical proof photo pasted into the empty half of the frame to back the qualifier. It reads as something to save rather than something to watch, and the payoff is a technique the viewer didn't know — trace an "M" on the top teeth, a "W" on the bottom — proved in macro on the operator's own gumline, which is the cheapest credible proof there is.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 1.42s | Selfie-medium, chest-up. Dark top, big dark-framed glasses, hair pulled back, plain off-white wall with a door edge behind. She holds the flosser unit up in one hand; a glass of water and the product carton enter the bottom-left corner. | 3 PRACTICAL WATER FLOSSER TIPS / from a dental hygienist |
| 4.25s | Tighter — the face fills the frame. She hooks a finger under her top lip to expose the upper gumline. A white-bordered clinical close-up of a tooth with receded gum is composited into the lower half. | 1. Fill with LUKEWARM water · *ESP if you have gum recession · [inset label] Root Exposure |
| 7.08s | Face left of frame, reservoir held up on the right. A rinse bottle tips in from the top of frame and a visible stream pours into the open tank. A small red-toned clinical graphic of inflamed gums sits over the tank. | 2. Add MOUTH RINSE for EXTRA clean · Alcohol-free rinse · CPC rinse helps with gingivitis |
| 9.91s | She holds an open clear case of interchangeable tips flat toward the lens and points at one. | 3. Choose the GUIDED tip |
| 12.74s | Extreme macro — mouth only, lips back off the teeth, the orange rubber tip against the upper gumline, a fingertip pointing at the contact point. | Create "M" on top teeth · RUBBER tip helps guide |
| 15.57s | Same macro framing, tip moved to the lower gumline, teeth together. | Create "W" on lower teeth |

Not shown by the frames: whether she speaks or there's a voiceover — the stills can't tell you, and there are no speech subtitles anywhere, so the cards are carrying it either way. The small header inside the red gum graphic at 7.08s isn't legible in the contact sheet. Which room she's in isn't determinable — plain off-white wall, one door edge, nothing else in shot.

**What carries the value** — The technique nobody told you. The three numbered cards are setup; the "M" on top / "W" on the bottom, shown in macro on her own gumline, is the thing worth saving. The two composited clinical photos do the arguing the qualifier lines can't.

**Shoot it**
- Camera: a phone front camera, handheld. Reframe tighter beat by beat — chest-up at the open, face-filling by card 1, then extreme macro on the mouth for the technique beats. No tripod, no locked frame; the last two beats share one framing so the tip moving from top to bottom reads instantly.
- Light: soft, even, frontal indoor light. No shadows across the mouth — the macro beats fail if the gumline isn't clearly lit.
- Wardrobe: a plain dark top, hair pulled fully back off the face, nothing that moves in frame. Glasses are fine and read as clinical; jewellery and nails are visible in the source and cost nothing either way.
- Rules: one card per beat, in the same position, changing on every cut — never pin one line for the whole runtime. Big numbered step, one smaller qualifier under it. Composite the proof photo into whichever half of the frame is empty, with its own small label. End on the technique beats, not on a pitch — there's no CTA on screen at any point.
- The credential line ("from a dental hygienist") is the frame the whole video is read against. Only use it if it's true of whoever appears.

**Or generate it** — the technique beat at 12.74s, the one that carries the video:

```
vertical 9:16 extreme macro photograph of {SUBJECT}'s mouth only, lips pulled
back to bare the teeth and upper gumline, {PRODUCT} held at the gumline with
its tip touching the tooth, a fingertip pointing at the contact point, skin and
lip texture unretouched, soft even indoor light from the front, phone
front-camera look, slight grain, shallow depth of field, no on-screen text
```

Motion: handheld at macro distance, the frame breathing slightly while only the tip and the fingertip move along the gumline — no zoom, no cut inside the beat.

Text-overlay pattern:
- Opener: `{N} PRACTICAL {PRODUCT} TIPS from a {CREDENTIAL}`
- Each step: `{n}. {Imperative} with {KEY WORD IN CAPS}` + a smaller qualifier under it — `*ESP if you have {CONDITION}` / `{QUALIFIER} helps with {PROBLEM}`
- Technique beats: `Create "{SHAPE}" on {AREA}` + `{FEATURE IN CAPS} helps guide`
- Two beats also carry a white-bordered proof photo of `{CONDITION}` composited into the empty half of the frame with its own small label.

**Reference:** https://www.instagram.com/p/DUD94Gpj27q/
