# Word-per-beat internal reveal — rebuild sheet

A 39.8s fully-rendered cartoon about patchy beards: bearded mascot characters walk onto a giant close-up of a man's jaw and treat the hair follicles under his skin, one bold word per beat spelling out a sentence over the top. @realhealthschool · 2,201,853 views · 71,455 likes.

**Why it works**

The words arrive one at a time and never finish a sentence, so there is no clean second to leave — you keep watching to find out where the line lands. Underneath that, the picture does what no camera can: it takes you below the skin and shows dead craters becoming lit follicles that sprout hair, so the mechanism reads as observed rather than claimed.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 3.18s | A 3D bearded banana in a white lab coat stands on a bathroom counter facing a photoreal extreme close-up of a man's cheek, lips and beard filling the right of frame | PUBERTY |
| 9.55s | Same banana, coat gone, fists clenched, standing on a barren terrain of cracked skin — dark empty craters and blackened broken hair stumps | TO |
| 15.92s | A character made of a hollow bark / cinnamon stick crouches on the skin terrain, flames on the surface, orange follicles glowing beneath; a photoreal beard blurred behind | ROOT |
| 22.29s | A glossy green humanoid pulls a stream of glowing green liquid across the follicle field; the follicles light up green; a photoreal smiling mouth and beard behind | I |
| 28.66s | A muscular bald dark-skinned character brushes glowing golden liquid across the terrain from a small amber bottle, sparks lifting, amber follicles glowing below | BLACK |
| 35.02s | Same character, same framing, bottle raised — thick tufts of new hair now sprouting from the glowing follicles | MEN |

Said plainly: those six words are the six sampled frames only. The full sentence and any words between them are not visible in the evidence, and "PUBERTY / TO / ROOT / I / BLACK / MEN" does not read as a complete line on its own — treat the pattern (one capitalised word per beat, unfinished) as the thing to copy, not this wording. There is no audio evidence either, so whether the words are also spoken is unknown. The caption names the three ingredients as neem, castor and black seed, which matches the green, bark and oil-bottle characters, but the frames themselves carry no ingredient labels.

**What carries the value**

The follicle bed under the skin. It opens as dead craters and blackened stumps and finishes as lit, sprouting follicles — the same terrain, changed on camera. The characters are the delivery mechanism; the glow-and-sprout is the proof. The unfinished word sentence is only what keeps the viewer there long enough to see it.

**Shoot it**

Honestly: most of this cannot be shot. The follicle terrain and the characters are rendered, and there is no phone version of a camera standing on someone's skin.

What is shootable is the one live-action layer — the photoreal beard plate that sits behind the render:

- Camera: phone on a tripod, macro or 2x, locked, framing the lower face only — mouth, jaw, beard. No pan, no push, no reframe between beats.
- Light: one soft source from the side so individual hairs and the gaps between them are legible; nothing flat or frontal.
- Wardrobe: none in frame — crop above the mouth and below the collar so no clothing, no room and no styling enters the shot.
- Shoot two plates in the identical framing: a sparse, patchy state for the opening beats and a fuller state for the closing beats, so the composite has a before and an after that match.

Everything else — the terrain, the characters, the glow, the sprouting — is generated and composited over that plate.

**Or generate it**

The single most important beat is the ingredient character applying the product onto the follicle field (28.66s):

```
vertical 9:16 3D-rendered composite. Background: photoreal extreme close-up of
{SUBJECT}'s lower face — mouth, jaw and beard filling the upper frame, shallow
focus, warm skin tones. Foreground: a stylised muscular humanoid character
standing on the skin surface itself, which is rendered as a wide terrain of
pores with hair follicles glowing beneath it; the character holds a small
bottle of {PRODUCT} in one hand and a wide applicator brush in the other,
brushing a stream of glowing amber liquid across the follicle field, sparks
lifting off the surface. Warm amber light coming up from below the skin, dark
falloff at the edges, cinematic render, no on-screen text.
```

Motion: camera locked at the skin terrain's own level with no push or pan — only the character and the liquid move, the follicles lighting up one after another under the brush stroke.

Text overlay: one bold white capitalised word per beat, centred at the character's eye line, the words reading as a single sentence in order and still unfinished at the last beat — `{WORD}`.

One rebuild note from the frames: the framing is not locked across the whole video. Beat 1 is a bathroom scene, beats 2–4 change vantage on the terrain, and only beats 5–6 repeat the same frame. Keep the terrain and the beard plate identical between generations (same seed) and let the vantage change; the constant is the surface, not the shot.

**Reference:** https://www.instagram.com/p/DVbiQQjCnen/
