# Pinned line, stranger sighting

**17,990,103 views proved it** · 3 of Damon's swipes use this format

## What it is

One unchanging line sits on screen while a handheld phone catches the product out in a real public place — the same subject sighted again and again in different parts of one venue, or worn into real transactions where unpaid strangers react to it. The repetition or the stranger's laugh is the payoff; nothing is demonstrated.

## Why it works

A product spotted in the wild reads as evidence of a world rather than a pitch, and a laugh from someone who is not being paid is the one endorsement that cannot be bought. The pinned line just supplies the joke the sightings answer.

## The beats, in order

1. the pinned line lands over the first public sighting
2. second sighting, different part of the venue, same line
3. third sighting — the repetition registers as a bit
4. a real transaction or encounter: an unpaid stranger reacts
5. a second venue or a final sighting under the same unchanged line

## On-screen text

one lowercase or meme line, often unfinished, pinned top-centre and unchanged for the entire runtime; nothing else on screen

## Camera

handheld phone, candid, at a distance that reads as caught rather than staged; cuts on each new sighting, no setup shots

## Higgsfield — image prompt

```
vertical 9:16 candid handheld photograph of {subject described exactly} carrying or wearing {product described exactly} in {real public venue described exactly}, other members of the public in frame unaware, plain overhead retail light, phone-camera look, slight grain, no on-screen text
```

## Higgsfield — motion

```
handheld, slightly unstable, caught from a distance and then closer; cut hard between sightings, never a setup or an establishing shot
```

## Produce it

Paste those into the Higgsfield employee: https://higgsfield.ai/supercomputer/skills?employeeId=0d38d619-0ac2-45c9-bfd5-3371837ccad3

## The references in this folder

- **@athenaparissss** — 17,990,103 views — https://www.instagram.com/p/DYRpfL8uSQT/
- **@snugpulse** — 13,359,670 views — https://www.instagram.com/p/Dcohm3OMqHK/
- **@lovetrends.ai** — 102,587 views — https://www.instagram.com/p/DcqvLHZMLVK/

Each `.md` beside this file is one reference torn down: its beats with
timestamps, what carries the value, how to shoot it, and its own prompts.
`frames/` holds the six beats of each as one picture.
