# Transformation hook, mechanism explainer — rebuild sheet

A man in his own kitchen runs through a face/jaw exercise while labelled anatomy diagrams are pasted into the bottom of the frame naming the muscles it works — 18.9s, 1,748,867 views, 33,903 likes, by locdwithp.

**Why it works**

The opening card claims a transformation is already underway ("Day 7 of fixing your face") and lists four concerns, so the viewer self-selects in the first second and then waits to see the method they've been promised. What they actually get is a named mechanism — the diagram sitting beside his moving body labels the exact muscles, which makes the exercise feel like anatomy rather than a tip, and no result ever has to be shown to close the loop.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 1.51s | Title card over a dark, heavily blurred greyscale image, letterboxed with black bars top and bottom. What that image actually shows is not identifiable from the still. | **Day 7 of fixing your face** / asymmetry, TMJ, tight/weak fascia, droopy appearance |
| 4.54s | Frontal, chest-up, kitchen. Head tilted fully back, throat extended, tongue pushed up and out; fingertips of both hands on the collarbones. A white-bordered neck anatomy diagram composited across the lower third. | Diagram labels only: Stylohyoid / Mylohyoid / Digastric (anterior belly) / Digastric (posterior belly) |
| 7.56s | Same frontal angle, slightly wider. Head back, tongue to the roof of the mouth, hands now crossed flat over the sternum. No graphic. | none |
| 10.58s | Cut to a three-quarter profile from his right. Head thrown back further, throat in silhouette. Same anatomy diagram, same lower-third slot. | Diagram labels only, as above |
| 13.61s | Full left profile, closer. Eyes shut, head back. The slot now holds a different graphic: two skull side-views with one neck muscle in red, plus a stock photo of a man in a blue shirt with a red arrow at his chin. No labels legible on it. | none |
| 16.63s | Back to frontal, tighter. Head level, facing the lens, mouth wide open with the tongue raised to the palate. | Don't forget proper tongue posture |

Two things the frames cannot tell us, stated plainly: there are **no speech subtitles anywhere**, so whether a voiceover is carrying an explanation underneath is not visible in stills; and the blurred image behind the title card is unreadable — do not assume it is a before-shot.

**What carries the value**

The labelled diagram in a fixed slot beside his own body mid-movement. It names the muscles the exercise is meant to hit, which turns a face exercise into a mechanism the viewer can point at. Nothing transforms on camera — there is no before/after in this video at all. The naming *is* the proof.

**Shoot it**

- **Camera.** Phone on a tripod at chest height, one room. Locked and still inside each beat — the camera never pushes or pans. The variety comes from cutting between exactly two setups: square-on frontal, and a full side profile. Same room, same light, same clothes in both, so the cuts read as one session.
- **Light.** Plain overhead indoor light, nothing set up. Slightly flat and a bit warm. Do not light it well — the ordinary domestic look is what makes it read as a real routine rather than an ad.
- **Wardrobe.** One outfit throughout, plain and unbranded, collar open so the neck and collarbones are visible — the body area being worked has to be uncovered. No wardrobe change; unlike a day-count video, the days are not the argument here.
- **The graphic.** One white-bordered rectangle, always in the same lower-third slot, always the same size. Swap what is inside it between beats; never move it. It must sit over dead space in the frame, so leave the bottom third of every setup uncluttered when you shoot.
- **Performance.** None required. No lines, no acting, no product handling — the operator just performs the movement on themselves and holds it. This is shootable solo with a phone and a timer.

**Or generate it**

Most important beat — 4.54s, the first time the diagram names the mechanism:

```
vertical 9:16 photograph, {SUBJECT} standing in a real domestic kitchen, chest-up
framing at eye height, head tilted fully back with the throat extended and the chin
lifted, both hands laid flat on the upper chest with the fingertips on the
collarbones, wearing a plain pale sage-green ribbed camp-collar shirt over a t-shirt
with a thin gold chain visible, dark shelving and a white wall panel softly out of
focus behind, plain even indoor ceiling light, phone-camera look, slight grain, no
retouching, no on-screen text — leave the lower third of the frame clear so a
white-bordered labelled diagram of {PRODUCT} can be composited into it
```

*Motion:* camera fixed on a tripod at chest height and completely still through the beat — only the head tilting back and the hands settling onto the collarbones move; the angle changes only between beats, hard-cutting between this frontal frame and a full profile of the same person in the same room.

*Text overlay pattern:* opening card only — **"Day {n} of {fixing the problem}"** in bold white on a black bar, with "{concern}, {concern}, {concern}, {concern}" in small type directly under it. No overlay at all while the routine runs. One low-opacity reminder centred low on the last beat: "Don't forget {the detail people get wrong}".

**Reference:** https://www.instagram.com/p/DTvte0ADxr5/
