# Self-demo on the operator's own body — rebuild sheet

A woman films herself in her bedroom using a red-light scalp massage tool on her own edges, under one POV line pinned for the whole 11.03s — 297,953 views by @ugcniambi (like count not available in the record).

**Why it works** — The line names an identity ("you're just a girl with type 4 hair trying to grow back your edges") so the viewer is cast into the video before anything happens, and then nothing on screen argues with them: it's just her doing it to her own head. Self-application is the cheapest credible proof there is — nobody hired the head, and the before-state was volunteered.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 0.88s | Back-of-head view of her natural type 4 hair, close and slightly soft; beige bedroom wall and the edge of a bed behind | POV: You're just a girl with type 4 hair trying to grow back your edges with a red-light therapy oil-dispensing massage tool |
| 2.65s | She faces the lens at arm's length, holding the round red massage tool up beside her face in one hand and a white oil bottle with a green label in the other, both turned to camera | same line, unchanged |
| 4.41s | Side profile, eyes down; she presses the bristled face of the tool into her hair at the top of the head, other hand steadying the hair above it | same line, unchanged |
| 6.18s | Tighter, near-frontal; the tool is held against the side of her hairline, bristles in contact, eyes to the lens | same line, unchanged |
| 7.94s | Back of her head again, one hand resting into the top of her hair; the tool is not visible in this frame | same line, unchanged |
| 9.71s | She turns back toward the lens, hand raised into the side of her hair; same room, same light | same line, unchanged |

Where the frames do not tell us: there is no before/after, no result shot and nothing on screen proving growth — the sampled frames end on her turning back to camera, not on a changed hairline. The frames also don't show whether the tool's red light is on, or whether oil is actually dispensing. The "comment 'link' and I'll DM you" gate lives only in the post caption, never on screen.

**What carries the value** — Her working the tool into her own edges. She is the demo surface, and the only claim made on screen is the tool and the oil bottle held up to the lens; the pinned line supplies the identity the viewer measures themselves against.

**Shoot it**

- Camera: a phone at arm's length, vertical, one room start to finish. Angles change between back-of-head, profile and front — that's fine, and it's the one place this differs from the strict version of the format — but never cut to another room, another person or a graphic.
- Light: soft, flat daylight, no lamp look and no colour cast. Plain wall behind, the corner of a bed visible. Nothing styled.
- Wardrobe: one plain fitted t-shirt, no change across the runtime; bare face.
- Rules: no speech captions, no labels, no second line of text ever. The one line goes up on frame one and does not move or change. Show the product and its partner bottle to the lens once, early, label readable — then put them to work on your own body and don't hold them up again.
- Talent: none needed. The operator is whoever owns the problem the line names.

**Or generate it**

```
vertical 9:16, {SUBJECT} at arm's length from a phone front camera in their own bedroom, plain beige wall and the edge of a bed behind them, pressing {PRODUCT} against their own hairline at the side of the head, other hand steadying the hair above it, eyes to the lens, plain fitted t-shirt, soft even daylight, phone front-camera look, slight grain, no retouching, no on-screen text
```

Motion: handheld at arm's length, camera fixed on {SUBJECT} while only their hands and the tool move against the hairline — no zoom, no cut, no move to another room.

Text overlay: `POV: You're just a {IDENTITY} trying to {GOAL} with a {PRODUCT}` — one line, top third, wrapping to three lines, pinned unchanged from the first frame to the last.

**Reference:** https://www.instagram.com/p/DWJ-JdXAsjr/
