# Split-screen mechanism verdict

**12,556,357 views proved it** · 9 of Damon's swipes use this format

## What it is

The frame is permanently divided for most of the runtime — the evidence in one band, the presenter in the other — so the viewer sees the claim and the person making it at the same second. The captions run the argument in order: correction, name, mechanism, verdict. The composite drops away only at the end, for the call.

## Why it works

A split frame is an argument you cannot look away from: the ugly evidence never leaves the screen while the presenter reclassifies it. Because both halves are the same second, the mechanism is proved rather than asserted.

## The beats, in order

1. composite frame opens — evidence band plus presenter, first caption corrects the viewer
2. the thing is named in the caption while the evidence holds
3. the mechanism is stated — the evidence band changes state under it
4. the verdict lands over the product or the second state
5. the composite drops for a bare presenter close and the call

## On-screen text

one headline pinned across the seam for the whole runtime, or a caption per beat running correction → name → mechanism → verdict; the text is always about the evidence in the other band

## Camera

locked — neither band moves. The evidence band is a held clinical close-up, an instrument view or a sourced clip; the presenter band is a fixed desk or cut-out over black

## Higgsfield — image prompt

```
vertical 9:16 composite, upper band a full-bleed close-up of {problem described exactly}, lower band {presenter described exactly} at {fixed set} cut out over {background}, both bands locked and identical every beat, {light source}, no on-screen text
```

## Higgsfield — motion

```
both bands static; only the state inside the evidence band changes between beats — generate each beat from the same seed frame
```

## Produce it

Paste those into the Higgsfield employee: https://higgsfield.ai/supercomputer/skills?employeeId=0d38d619-0ac2-45c9-bfd5-3371837ccad3

## The references in this folder

- **@leilybeauty.clinic** — 12,556,357 views — https://www.instagram.com/p/Dbbii2fPY2i/
- **@carewithkate** — 6,125,299 views — https://www.instagram.com/p/DVrGspAEbGN/
- **@kydyuzhini_realbackup** — 5,525,844 views — https://www.instagram.com/p/DVL8mCNDupo/
- **@mohitburad_** — 5,371,747 views — https://www.instagram.com/p/DVQ61kmiBSf/
- **@dermarkologist** — 4,957,604 views — https://www.instagram.com/p/DTNxhzkDgIT/
- **@dr.andresromerotrc** — 4,286,225 views — https://www.instagram.com/p/DVvtqGCip0_/
- **@prodclaz** — 1,776,766 views — https://www.instagram.com/p/DankbcYNA24/
- **@wyatthwkns** — 1,457,882 views — https://www.instagram.com/p/DUvvfhvEYCJ/
- **@jens.heitmann** — 1,321,224 views — https://www.instagram.com/p/DVmw74XEbk7/

Each `.md` beside this file is one reference torn down: its beats with
timestamps, what carries the value, how to shoot it, and its own prompts.
`frames/` holds the six beats of each as one picture.
