# Running caption + borrowed cutaways — rebuild sheet

A fascia coach talks to camera in a podcast setup while cupping-therapy clinic footage plays in a fixed panel underneath, word-by-word captions running the whole way, ending on a held offer card. 51.15s · 4,079,978 views · 14,473 likes · @secretofathleticism.

**Why it works**

The caption never completes a thought — one word lands at a time, so the viewer is mid-sentence for the entire runtime and leaving means leaving a sentence unfinished. The lower panel does the persuading independently: a body covered in dozens of glass cups, standing and walking, is unfakeable spectacle that keeps the eye busy while the audio does the arguing.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 4.09s | Split frame. Top: letterboxed podcast shot — man in dark tee and over-ear headphones, dark office, city window behind, framed prints on the wall (one reads RESEARCH FASCIA TRAINING). Bottom: a practitioner in a dark polo bent over a client whose hips, glutes and thighs are covered in rows of glass cupping cups. | IS |
| 12.28s | Same split. Top: identical framing, speaker points at the lens. Bottom: the cupped client standing bent forward, a second person holding a white towel over them, treatment table behind. | PULLING |
| 20.46s | Same split. Top: identical framing. Bottom: the cupped client upright and walking across a carpeted room, cups still attached down the legs. | EFFECT |
| 28.64s | Same split. Top: identical framing. Bottom: much tighter — a hand reaching into a dense field of cups on the hip and glute, cups filling the panel. | TO |
| 36.83s | Layout changes to an end card: a tiled grid of clinic clips (a person walking on a platform, a wider room shot, a still portrait of the speaker in a grey tee down the lens) with a stacked white text block over the middle. | FIND OUT WHAT THE MISSING 22KG OF FASCIA, FROM MAINSTREAM ANATOMY CAN DO FOR YOU. / UNLOCK THE 16 SECRET HFT EXERCISES YOU HAVEN'T SEEN. / LINK IN BIO 🔗 |
| 45.01s | Same end-card grid, tiles swapped for other clinic footage (feet on a mat, a close-up of a bare foot); the speaker's portrait tile and the identical text block held in place. | *(identical to 36.83s)* |

Read honestly: **IS / PULLING / EFFECT / TO do not form a sentence.** They are four samples from a continuous word-by-word caption of speech, caught at the six sheet timestamps. Don't write four words and think you have the format — you need a caption running on every word.

What the frames do not show, and I have not invented:
- The audio. There is no way to know what is being said, only that captions track it one word at a time.
- Everything between the six stills — cuts, whether the lower panel ever goes full-screen, whether the top panel ever leaves.
- Whether the end card is a real multi-panel grid or a picture-in-picture composite; and whether the speaker's portrait tile is live or a frozen still.
- Whether the clinic footage was shot for this video or pulled from an existing library. The same man appears in the lower panel and in the end-card portrait, so it is at minimum his own footage.
- The caption's exact font, and whether words appear one-at-a-time or accumulate — a single frame each cannot tell them apart, though only one word is visible at any of the four sampled moments.

**What carries the value**

The cupped body. Dozens of glass cups covering a person's legs and hips, still attached while they stand up and walk — that is the thing the viewer has not seen before, and it plays silently under authority audio they are reading rather than hearing. The talking head supplies credibility; it is not the spectacle, and nothing in the top panel would hold a scroll on its own.

**Shoot it**

- **Camera, top panel.** One locked wide of the speaker, seated, waist-up, 16:9, letterboxed into the top third of the vertical canvas. Framing is identical in all four beats — set it once and never touch it.
- **Camera, lower panel.** Handheld, phone, at the height of whatever is being worked on. Hold each shot; let the practitioner's hands move, not the camera. One shot per beat, tightening as it goes: two wides, one travelling, then a close that fills the panel with the mechanism.
- **Light.** Top panel: dim room, whatever is lighting the face plus the window behind — the podcast look wants contrast, not softness. Lower panel: plain flat overhead room light, no fill, no colour. The two panels are deliberately not matched.
- **Wardrobe.** Speaker: plain dark tee, over-ear headphones on. Practitioner: plain dark polo. Client: minimal, skin exposed wherever the mechanism is applied. Nothing branded, nothing styled — the moment the footage looks art-directed the evidence stops reading as evidence.
- **Text.** White, all-caps, heavy sans, centred on the seam between the panels. One word at a time, synced to speech, no pauses. Then the end card sits still for the last ~15 seconds while footage keeps changing behind it.
- **Talent.** You need a person who can talk with authority on camera, and a real procedure to point a camera at. This one is not replicable without both.

**Or generate it**

The hero beat is 4.09s — the lower panel. Generate that, then composite it under a locked talking-head plate.

```
vertical 9:16 photograph, a practitioner in a plain dark polo bent forward
with both hands working on {SUBJECT}, who stands bent over with hips,
glutes and thighs covered in dense rows of {PRODUCT} attached to bare skin,
plain treatment room with a padded table and carpeted floor behind, flat
even overhead indoor light, phone-camera look, slight grain, no retouching
of the skin, no on-screen text
```

*Motion:* handheld, holding on the treated area as the practitioner's hands move — no zoom, no cut inside the shot; this footage plays in the lower panel of a fixed split with the talking head letterboxed above it.

*Text overlay:* one spoken word at a time, white all-caps, centred on the split seam — `{WORD}` — the caption never pauses; then a fixed end card held for the last ~15s:

```
{THE MISSING THING AND WHAT IT DOES FOR YOU}
{UNLOCK THE N SECRET {THING} YOU HAVEN'T SEEN}
LINK IN BIO 🔗
```

**Reference:** https://www.instagram.com/p/DUyFeqcEV4Y/
