# Split-screen mechanism verdict — rebuild sheet

A 46s front-camera monologue where the top of the frame is handed over to the operator's own screens — a tool page, his profile, his numbers, his ranked ideas — while he stays in the band underneath pointing at them. 1,321,224 views · 38,321 likes · by jens.heitmann.

**Why it works.** The claim and the evidence are on screen in the same second, so the viewer never has to take the speaker's word for anything — his follower counters and his ranked idea table are doing the arguing while he narrates over them. Dropping the composite on the last beat, back to the bare face in the room the video opened in, reads as the speaker stepping out from behind the proof to close.

## The beats

| Time | What happens | On-screen text |
| --- | --- | --- |
| 3.71s | Full-frame front-camera selfie, chest-up at face height, no movement. Black cap, dark sherpa-collar jacket, pendant at the throat; behind him a bright open-plan living room with track lighting, a framed picture and dried grasses on a shelf. | **Turn Claude Code into your Social Media Manager** (black-box headline, top third) + *Here's how I did it and the two most important* |
| 11.13s | The frame splits and stays split. Top ~60%: a white documentation page, "Apify MCP server", with a dark architecture diagram under it. Bottom band: the same speaker, reframed smaller and left, black filling the rest, index finger raised pointing up at the page. | *I first installed this Apify MCP, which allows you to* |
| 18.56s | Same locked composite. Top band is his own Instagram profile — 12 posts, 12.1K followers, pinned reels, one captioned "Hire Claude Code as your Marketing Manager". Speaker still pointing up. | *I then use my Claude code to point it at all of* |
| 25.98s | Same composite. Top band is an analytics dashboard: an Instagram card (12.2K followers / 13 posts / 1.13M views) beside a TikTok card (4.1K / 11 videos / 381K plays), four big all-time counters (1.51M views, 61.2K likes, 2,691 comments, 16.3K followers), a follower-growth chart starting below. | *I'm then using Claude code to identify trends,* |
| 33.4s | The composite shrinks — he is back full-frame in his room, and the screen is now a smaller panel floating in the upper part of that frame: a ranked table of content ideas with projected views, engagement, follower gain, and a colour-coded verdict per row (green at the top, red at the bottom). | *Now, what this is allowing me to do is* |
| 40.82s | No panel at all. Full-frame selfie again, identical framing, room and light to the opening beat. | *that are straight up bad at a much higher* |

Two things the frames do not settle, stated plainly: the headline card is visible only on the first beat and is gone by the last, but beats 2–5 have a screen covering that part of the frame, so whether it persisted between beats 1 and 2 cannot be read from these stills. And on the 33.4s panel the row titles are too small to read reliably — only the column layout and the green/red verdict coding are legible, so nothing about what those rows say is claimed here.

Note also that the only text the maker authored is the headline and the speech captions. Everything else that reads as text is inside the screen captures themselves.

## What carries the value

The screens in the top band. His own live follower and view counters, and the ranked table of ideas with its colour-coded verdicts, shown in the same second as the claim — with the raised pointing finger tying the two together so neither can be read on its own. The speech is only a guide rail; strip the screens out and there is nothing left to believe.

## Shoot it

- **Camera.** One phone on a front-facing selfie framing, chest-up, at face height, locked on a stand — it does not move, reframe or change angle at any point in the video. Every beat is the same take.
- **The composite.** Shot in one pass, then split in the edit: screen recordings dropped into the top ~60% of the frame while the speaker's picture is scaled down and pushed into the bottom band with black around it. The last beat drops the composite entirely and returns to the raw full-frame take.
- **Screens.** Four in order: the tool's own page (proof it exists), your own channel (proof it is pointed at you), your numbers (proof of scale), your output (proof of what it produces). Record them yourself — the persuasion is that they are visibly yours.
- **The finger.** On every composite beat, hold an index finger up into the top of your band pointing at the screen above. It is what welds claim to evidence, and it costs nothing.
- **Light.** Plain soft indoor light from the front, room lamps and daylight; no fill kit, no ring visible in the eyes.
- **Wardrobe.** Cap and a plain dark jacket — no change at any beat, because the frame never changes either. Sit far enough into the room that the background reads as a real home, not a set.

## Or generate it

The single most important beat is 25.98s — the numbers band with the speaker under it.

```
vertical 9:16 locked composite frame, upper 60% a full-width flat screen capture of {PRODUCT} rendered as a dark analytics dashboard — two channel cards with large numeric counters, a row of four big all-time counters beneath them and the head of a growth chart, screen-native UI with no camera perspective and no reflections; lower 40% {SUBJECT} chest-up on a fixed front-facing phone camera over a plain black background, in a plain cap and a dark textured jacket, one index finger raised into frame pointing up toward the screen above, soft even light from the front, phone front-camera look, slight grain, no retouching, no on-screen text
```

**Motion.** Both bands absolutely locked — the speaker's band never reframes and the screen band never moves or scrolls; only his face and his pointing hand move, and the screen capture is swapped for the next one between beats (generate the speaker band from the same seed every time).

**Text overlay.** Beat 1 only: a two-line black-box headline in the top third — `Turn {PRODUCT} into your {ROLE}`. Every beat after: one mid-sentence clause of continuous speech in the same low-centre position, always cut off before the sentence finishes — `I first installed this {THING}, which allows you to` → `I then use my {PRODUCT} to point it at all of` → `I'm then using {PRODUCT} to identify {WHAT},` → `Now, what this is allowing me to do is` → `that are {VERDICT} at a much higher`. The headline never returns; nothing else is ever pinned.

**Reference:** https://www.instagram.com/p/DVmw74XEbk7/
