# Word-per-beat internal reveal — rebuild sheet

A 73-second oral-care video by moonwhiteshop that opens on a real macro of plaque, spends most of its runtime inside photoreal renders of a tooth, and lands on a product in a bathroom — 511,270 views, 3,422 likes.

**Why it works**

The caption arrives one heavy word at a time, so the sentence is never finished and there is no clean place to leave. Underneath it, the renders show the viewer the inside of something they can only feel with their tongue — a cross-section, the bacteria, the rotted end-state — which turns a claim into something that looks observed.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 5.86s | Real macro: a tooth at the gumline under a thick yellow-brown coating, white foam and blue toothbrush bristles entering from the top, red gum below | EVEN |
| 17.57s | Photoreal cross-section of one tooth — cream enamel, dark cracks running down through it, red pulp and root canal open inside; flat clinical front-on angle on a pale ground | OUT |
| 29.28s | Rendered macro of round bacterial colonies, red and grey, on a rough pitted surface with yellow acid droplets pooling; dark background, camera much closer | CONSTANTLY |
| 41.0s | Rendered whole tooth with roots, blackened and cracked open, floating on near-black with faint blue geometry behind; pale liquid runs down and drips off the roots | CARE |
| 52.71s | Rendered clean white tooth split by a dark crack, a stream of white liquid pouring in from above and flooding the crack; tighter framing, new angle again | FLOWS |
| 64.42s | Live footage: a hand holds a slim white-and-blue pen applicator over a bathroom sink, chrome tap and a toothbrush holder behind | CALLED |

The six words are sampled ~11.7 seconds apart, so they are not a six-word sentence — each is one word from a continuous word-by-word caption track running under a voiceover. Six stills also cannot show how many cuts sit between beats, whether the camera moves inside a beat, or what the voiceover says. The product label reads only partly legibly in the still and is not transcribed here. The "Comment FILM" gate lives in the post caption, not on screen in any sampled frame.

**What carries the value**

The escalating rendered damage. Each render goes further inside or further gone than the last — surface, then the pulp, then the colonies eating it, then the black tooth — while the word-by-word caption keeps the sentence open. No face, no performer, no demonstration carries any of it.

**Shoot it**

Only two of the six beats are shootable; the middle four are renders (see below).

- **Opening beat** — phone on a macro lens or the closest your camera focuses, hard on the problem surface at its worst. Fill the frame; no room, no face. Light it with one bright, close, hard source so the texture and colour of the coating read. Do not clean or style the subject — the ugliness is the hook.
- **Closing beat** — hand only, holding the product over a real sink or counter, with the ordinary clutter of the room left in shot (brushes in a holder, a tap, a towel). Plain overhead bathroom light, no styling, no retouching. Nobody's face appears at any point.
- **Wardrobe** — nothing to dress. A bare hand, no jewellery, no sleeve in shot.
- **Text** — burn the narration in word by word, one word at a time, centre-low, heavy yellow all-caps with a dark outline, in the same position every time. Never a full line on screen.

**Or generate it**

The image prompt is for the 41.0s beat — the worst-state render, which is where the persuasion peaks.

```
vertical 9:16 photoreal 3D render of {SUBJECT} in its worst damaged state,
isolated against a near-black background with faint cool geometric shapes far
behind, surface blackened and cracked open, a pale liquid running down over it
and dripping off the lower edge, hard directional key light from upper left with
cold rim light, shallow depth of field, clinical medical-visualisation look,
no on-screen text
```

**Motion:** camera drifts slowly around {SUBJECT} on a new angle from the previous beat while the liquid runs down it — the camera is never locked and never repeats a framing.

**Text overlay:** one word at a time, centre-low, heavy yellow all-caps with a dark outline, so the line is always mid-sentence — `{WORD}`.

**Reference:** https://www.instagram.com/p/Dbgz8dusDC9/
