# Captioned-steps comment gate — rebuild sheet

A woman in her own kitchen mixes a simple two-ingredient blend on camera, holds the finished bowl up to the lens, then spends the back half telling you it beats your coffee and offering her free anti-aging routine — 49.32s, 2,798,738 views, 78,293 likes.

**Why it works**

She gives the recipe away for free, on camera, in a real kitchen — and the finished bowl held up to the lens is proof it's a real thing you could go make tonight, not a claim. Because nothing has been withheld by the time the offer lands, "comment YES and I'll send you my full routine" reads as more of the same generosity instead of a sales ask.

**The beats**

| Time | What happens | On-screen text |
| --- | --- | --- |
| 3.95s | Locked waist-up frame behind a marble counter. She looks down, measuring scoop in one hand, metal spoon in the other, over an empty blender jar. Two small dishes on the counter: pale cream granules, brown powder. | GRAB HALF A |
| 11.84s | Same frame. Talking to the lens while tipping a dish into the blender; the jar now holds pale brown chunks. | OF COCOA POWDER |
| 19.73s | Same frame. Both hands lift a big glass bowl of brown crumbly mixture toward the lens, filling the lower half of frame. Big smile down the barrel. | AND THIS HITS |
| 27.62s | Same frame, bowl still held up, laughing mid-sentence. | IT DROPS YOU |
| 35.51s | Bowl parked on the counter. One hand up near her shoulder, gesturing, talking to camera. | YOUR COFFEE YOUR |
| 43.4s | Same frame, both hands open and out, talking to camera. The offer lands. | MY FREE ANTI |

Every caption is 2–4 words of running speech with exactly one word highlighted in yellow. Six stills can't prove whether it's one unbroken take or cuts inside the identical framing — but the framing itself never changes.

**What carries the value**

The free recipe, handed over with nothing held back, plus the finished bowl as physical evidence. What the frames do *not* show: the first ingredient is never named — the caption cuts off at "GRAB HALF A" before it — so cocoa powder is the only ingredient confirmed on screen. No product packaging and no brand appear anywhere in the six frames. The final caption "MY FREE ANTI" is cut off mid-word; the post caption is what completes it: *"Comment YES and I'll send you my FULL anti-aging daily routine! Be sure to follow first, or I can't message you."*

**Shoot it**

- **Camera:** phone on a tripod, vertical, chest height, framed waist-up behind a counter so both the hands working and the face are in shot. Set it once and never touch it — the frame is identical in every beat.
- **Light:** soft, even, daylight-looking room light. No lamps in shot, no colour cast, no dramatic shadow.
- **Room:** a real kitchen that looks lived in — the fridge in this one is covered in family photos and magnets, and that's doing work. Do not style it into a showroom.
- **Wardrobe:** plain black tank, hair down and loose, no jewellery competing, no makeup story. The point is a neighbour, not a presenter.
- **Performance:** first half looks down at the work while talking; second half is straight down the barrel with open-handed gestures. Hold the finished bowl up toward the lens for a full beat — that shot is the proof.
- **Text:** burn in 2–4 word speech captions, centre-frame, bold white all-caps with a hard shadow, one word per beat in yellow. Put the comment gate in the post caption, not on screen.

**Or generate it**

The beat that matters most is 19.73s — the finished bowl held up to the lens.

```
vertical 9:16 photograph, static waist-up frame of {SUBJECT} standing behind a white marble kitchen counter in a plain black tank top, long dark hair loose, holding a large clear glass bowl of {PRODUCT} up toward the camera in both hands at counter height so the bowl fills the lower half of the frame, smiling straight down the lens; dark wood cabinets with brass handles, a stainless espresso machine and a fridge covered in family photos and magnets behind, soft even daylight, real lived-in kitchen, phone-camera look, slight grain, no retouching, no on-screen text
```

**Motion:** camera absolutely static at chest height on a tripod, no push and no drift — the only movement is the bowl being lifted toward the lens and held there.

**Text overlay pattern:** `GRAB HALF A {AMOUNT}` → `OF {INGREDIENT}` → `AND THIS {DOES THE THING}` → `IT {BEATS THE ALTERNATIVE}` → `YOUR {ALTERNATIVE} YOUR {SECOND ALTERNATIVE}` → `MY FREE {LEAD MAGNET}`, one word per beat in yellow. Post caption: `Comment {WORD} and I'll send you my FULL {lead magnet}! Be sure to follow first, or I can't message you`

**Reference:** https://www.instagram.com/p/DbGhylpR81f/ by hana_yonaha
