# Word-per-beat stunt demo — rebuild sheet

A 32.25s reel: a shirtless guy cuts a laundry pod open over his own face, then the video turns into hands-only product cutaways — one bold word on screen per beat, building a sentence that is still unfinished at the last frame. 132,973 views · 3,696 likes · @mfindsdeals.

**Why it works**
The one-word-a-beat sentence is the retention device — you cannot leave mid-sentence, and it never finishes, so the read pulls you across every cut. The words are spent on something you are not supposed to do with the product (opening it onto your own skin, raising it to your mouth), so the sentence and the transgression hold each other up while the last third quietly does the selling with abundance: a heaped handful, then a spread pile.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 2.58s | Medium close, dark room, background black. Shirtless subject holds an amber liquid pod in one hand, cuts it open with a small orange-handled blade in the other; his face behind the hands, looking down at the pod. | TOLD |
| 7.74s | Tighter, same room. The cut pod held directly above his forehead, liquid running down the bridge of his nose; head tilted back toward the lens, bare chest, thin chain necklace. | BECAUSE |
| 12.9s | Closer again, eyes shut. Both hands bring the emptied, crumpled pod up to his mouth. | LAUNDRY |
| 18.06s | Cutaway, no face. An opened black product box on a plain pale surface, a finger pointing at a printed row on the inner panel — reads "PS CB WL IP AC", with smaller print beneath that is not legible at this resolution. | GET. |
| 23.22s | Cutaway, hands only. Two cupped hands heaped with amber pods held toward the lens, plain white background. | YOU |
| 28.38s | Cutaway, no hands. A spread pile of amber pods on a dark surface, the open black box behind, its printed panel across the top of frame. | DEEP |

**What the frames do not show.** These are six stills sampled every 5.16s — the words almost certainly change faster than that, so the words between these six are unknown and the full sentence cannot be reconstructed from the evidence. Nothing tells us whether he speaks, whether there is music, or whether beats are cut inside. The scent names on the box panel are not readable. The claim in the post caption — "How to smell like a spa!" — is never stated on screen.

**What carries the value**
The unfinished sentence, one word at a time, spent on a transgressive act with the product — cut open over his own face, then raised to his mouth. The pile of pods at the end is what the sentence is cashing in; the product's own detail panel is the only "information" beat in the whole thing.

**Shoot it**
- **Camera:** handheld phone, vertical, no tripod. It reframes freely and cuts between two completely separate setups — do not lock it. Act one is chest-up on the operator; act two is hands-and-product only, on a table.
- **Light:** act one is one hard light on the face and chest with the room going to black behind — a single lamp or window with everything else dark. Act two is flat and bright: a plain white surface for the handful, a plain dark surface for the pile. The contrast between the two halves is deliberate.
- **Wardrobe:** shirtless, one thin chain necklace. Nothing styled, no set dressing, no retouching.
- **Performance:** none required — no dialogue, no expression work. What is required is a person willing to open the product onto their own face on camera. Beats 4–6 need only hands.
- **Text:** write the sentence first, then cut the footage to it. One word per beat, white bold caps, centre-low, identical position every time. It must still be unfinished when the video ends.
- **The three cutaways are non-negotiable:** the product's own label or detail panel pointed at, a hand heaped with units, and a spread pile. That is the sell.

**Or generate it** — the beat that matters is 7.74s, the pod over the face.

```
vertical 9:16 photograph, {SUBJECT} shirtless in a dark room with the background
falling to black, one hard frontal light on the face and chest only, holding
{PRODUCT} cut open directly above their own forehead so its liquid runs down the
bridge of the nose, other hand raised beside it, framed chest-up, head tilted
slightly back toward the lens, thin chain necklace, phone-camera look, slight
grain, no retouching, no on-screen text
```

**Motion:** handheld and close, holding on the face while the liquid runs down, the hands reframing slightly to keep {PRODUCT} at the top of frame — no cut inside the beat.

**Text overlay:** one word per beat, white bold sans caps, centre-low, same position every beat, building a single sentence across the whole runtime and never finishing it — `{WORD}` → `{WORD}` → `{WORD}` → `{WORD}.` → `{WORD}` → `{WORD}`.

**Reference:** https://www.instagram.com/p/DTeZ_n6jCFN/
