# Running-caption borrowed cutaways — rebuild sheet

A studio talking head claims an everyday object is quietly harming your family, then hands most of the runtime to borrowed factory footage that shows the thing being made — 65.85s by drewcanole, **6,775,481 views / 198,810 likes**.

**Why it works**
A red banner fires the accusation in the first seconds and then gets out of the way, so the only thing holding the viewer is one narration caption that never finishes a sentence — every card cuts off mid-clause, so leaving means leaving mid-thought. The proof is footage the creator didn't shoot and the viewer has never seen: a vat, a press, a mountain of fibre, all of it running under the same caption line as the host, so borrowed clips read as his evidence instead of stock.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 0:05 | Split frame — top: host in a blacked-out studio, boom mic bottom-left, grey wool jacket, glasses, holding a glass jar of white shredded flakes up beside his head, contents to lens. Bottom: borrowed shot of a rusted industrial trough full of white plastic flakes in water. | `You Might Be POISONING Your Family With Their Clothes... Here's How to Stop It Today!` (red block, white bold, two lines, sitting on the seam) |
| 0:16 | Borrowed footage alone, dropped as a small rounded-corner square on a full-black canvas: a wide metal crucible, white flakes falling in at the rim, dark and smoking in the centre. | `extremely high heat, and they turn` |
| 0:26 | Same inset-on-black: a rundown mill, rusted rollers and a press pushing white fibre out onto a metal chute. | `cooled, and twisted into yarn.` |
| 0:37 | Same inset-on-black: a worker throwing an armful off a mountain of grey-white fibre, bales stacked around him. | `coatings layered on top.` |
| 0:47 | Full frame, back to the host — tighter, head and shoulders, one hand gesturing up into the frame, straight to lens. | `chemicals, phthalates, BPA, and` |
| 0:58 | A different person entirely: a woman in a bright carpeted room, glasses, blue sports bra and black leggings, holding a pink activewear top open to camera with its white pads showing, talking to lens. | `yoga or runs, they could be giving` |

From these six frames the red banner appears **only** on the opening beat — it is gone by 0:47 and 0:58. The narration caption box is in the identical centre position in all five beats that carry one, always karaoke-filled: spoken words black, upcoming words grey.

**What carries the value**
The borrowed process footage. Flakes into a smoking vat, fibre pressed onto a chute, a man hauling a pile of synthetic fluff — none of it shot by the creator, all of it stuff the viewer has never seen, and that is what converts a sentence into something you watch being manufactured. The host's glass jar of the same white flakes is the hinge: it puts the factory material in his hands, so the borrowed clips read as his evidence.

**Shoot it**

- **Host beats (2 of 6 — that's all the face you need).** One dark corner, phone on a tripod at chest height, camera never moves. A single light front-left, nothing lighting the wall behind you, so the background goes pure black. Frame mid-shot at 0:05 (room to hold the prop beside your head), tighter head-and-shoulders at 0:47.
- **Wardrobe:** one plain textured top, no logos, no pattern, no colour that fights the black. Glasses if the speaker wears them. Same outfit for both host beats.
- **The mic is a prop.** A black broadcast mic on a boom, entering from the bottom-left, in frame both times — it's doing the authority work whether or not you record through it.
- **The prop that ties it together:** a clear glass jar of the raw material the cutaways show, raised beside the head and turned so the contents face the lens.
- **Cutaway beats (3 of 6):** footage of the thing being made — you are not shooting these. Drop each one small and centred on a full-black canvas with rounded corners and a soft vignette, so it reads as found footage rather than as yours. Handheld, unpolished, no cut inside a shot. Sourcing and rights for those clips are on whoever rebuilds this.
- **Closing beat:** a normal person in a normal bright room — carpet, beige walls, daylight — holding the everyday object open to camera and talking to it, phone at arm's length. Different room, different light, deliberately.
- **Text:** red banner on the opening beat only, then one caption box dead centre for the rest of the runtime. Never let a card land on a completed sentence.

**Or generate it** — the hook beat (0:05), the one that has to land:

```
vertical 9:16 photograph, upper two-thirds of frame: {SUBJECT} seated at a podcast
desk against a completely black backdrop, a large black broadcast microphone on a
boom arm entering from the lower left, wearing a plain heather-grey wool button-up
jacket and clear-framed glasses, holding {PRODUCT} raised beside their head at eye
height and turned so its contents face the lens, single key light from front-left
with hard falloff so the background stays pure black, sharp mid-shot,
podcast-camera look, no on-screen text
```

**Motion:** camera locked at chest height, no push and no pan — only the hands move, raising and slowly rotating {PRODUCT} toward the lens while {SUBJECT} talks.

**Text overlay pattern:**
- Opening only, red block, white bold, two lines: `You Might Be {HARM} Your {WHO} With Their {EVERYDAY THING}... Here's How to Stop It Today!`
- Every beat after, white rounded box, dead centre, same position throughout, karaoke fill, always cut mid-sentence: `{extremely high} heat, and they turn` → `{cooled, and twisted into yarn.}`

**What the frames don't show** — do not guess at these when rebuilding:
- No audio was heard. The captions are the only record of what is said, and they are sampled, not continuous.
- How many cuts sit between the six sampled beats is unknown; the split frame at 0:05 may be a held layout or a cut caught mid-frame.
- Whether the woman at 0:58 is a stitched third-party clip or footage shot for this video cannot be told from the frame — she is in a different room, different light, different camera distance.
- The jar's contents read as white shredded flakes matching the trough footage; nothing in frame identifies them further.
- Whether the red banner returns later in the runtime is unknown — it is absent from every sampled frame after 0:05.

**Reference:** https://www.instagram.com/p/DUIppeXDv1P/
