# Spoken-caption applied demo — rebuild sheet

A bathroom front-camera demo where the operator works a scalp product into their own hair and it comes back yellow — 26.47s, 1,578,142 views, 44,710 likes, by forbeaut_global.

**Why it works**

The caption is one continuous sentence sliced across the beats, so no single beat ever finishes a thought and there is no clean place to leave. Underneath it the persuasion is done by a colour change on the operator's own head — the foam goes on clear and comes back yellow — which is a thing you watch happen rather than a claim you have to accept.

**The beats**

| Time | What happens | On-screen text |
| --- | --- | --- |
| 2.12s | Close front-camera selfie in a tiled bathroom. A palmful of dense yellow-orange lather held up beside the face; the face is cropped at the edge of frame. | hidden in my scalp |
| 6.35s | Same framing, subject talking to the lens, with a macro explainer graphic pasted as a rectangle over the top half of frame — follicles rising from a scalp surface with pale debris packed around their bases. | It goes deep inside, |
| 10.59s | Cutaway: close top-down on the operator's own scalp, both hands parting the dark hair to expose the part line. | You have to clear |
| 14.82s | Back to the front camera, framed wider. Both hands massaging the product into the hair on top of the head, lather now clearly yellow-orange against dark hair. | and turn gross yellow like this |
| 19.06s | Cutaway to the scalp again, hair pulled aside by one hand. **The frames do not show whether this is before or after rinsing, and no before/after pair is ever put side by side.** | and my scalp is seriously |
| 23.29s | Front camera, bare-shouldered against the marble wall, product tube held upright beside the face with the label to the lens, other hand raised. | I grabbed a discount link |

These six lines are the six sampled frames — the real caption track runs continuously, so there are more clauses between these that the contact sheet does not show. The sampled fragments are verbatim.

**What carries the value**

The colour of the lather. Clear foam goes into the scalp and comes out gross yellow, on the operator's own head, in the same shot — the waste is shown leaving rather than described. The explainer graphic at 6.35s supports it for one beat only; it is not the spine of the video.

**Shoot it**

- **Camera:** phone front camera, held at arm's length, roughly the same distance every time you return to it. Two cutaway setups only: a close top-down on the scalp with the hair parted by hand, and one composited explainer graphic dropped into the empty upper half of a talking frame.
- **Light:** flat, even, overhead — ordinary bathroom light. No lamps, no fill, no grade. The lather has to read yellow against dark hair, so nothing warm-tinted.
- **Room:** a real bathroom. The reference has a grey-and-white marble-pattern tile wall directly behind, close enough to read as a small room.
- **Wardrobe:** bare shoulders / shirtless. No styling, no jewellery, hair dry at the open and wet by the payoff.
- **Talent:** no performance required — a person talking normally to their own phone about their own scalp. But it does need a real body and a real face on camera, and it needs a product whose colour actually changes; you cannot fake this beat in the edit.
- **Text:** subtitle the speech, one clause per cut, black box with white sans-serif across the top third, same position every time. Never pin a line. Never let a beat's text be a complete sentence.

**Or generate it**

The payoff beat (14.82s) — the lather going yellow on the operator's own head.

```
vertical 9:16 photograph, {SUBJECT} facing a fixed front camera in a real tiled bathroom, bare shoulders, both hands massaging {PRODUCT} into the hair on top of their own head, the lather visibly discoloured yellow-orange against dark wet hair, grey-and-white marble-pattern tile wall directly behind, flat even overhead bathroom light, phone front-camera look, slight grain, no retouching, no on-screen text
```

**Motion:** camera fixed at arm's length and unmoving while the subject's own hands work the lather over their scalp — the only thing that changes in frame is the colour of the foam.

**Text overlay pattern:** one clause of continuous speech per beat, black box across the top third, white sans-serif, never pinned and never completed within a beat —
`'{problem clause}'` → `'{mechanism clause}'` → `'{instruction clause}'` → `'and turn {colour} like this'` → `'{offer clause}'`

**Reference:** https://www.instagram.com/p/DUrxACsAMlZ/
