# Sticky-line maker demo — rebuild sheet

A 23-second wordless demo of a wall-mounted shower gadget — a man's back against it in a running shower, cut with dry macro shots of its lit control panel — under one gift line that never changes. `_lacyfuller`, 11,664,576 views, 164,439 likes.

**Why it works**

There is no face and no talking, so nothing asks the viewer for permission to keep watching — the line at the top of frame states the promise once and then every second of footage is evidence for it. The product is shown in two registers at once: in real use on a real body (unfakeable) and in macro with its lit control and flexing bristles (this is a proper appliance, not a sponge), and the viewer supplies the gift idea themselves.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 1.86s | Handheld, chest height, inside a running shower. Man seen from behind and above — wet hair, bare freckled shoulder, big dark tattoo on the shoulder blade, face never legible. The black oval device with a bristle face is fixed to the tile at left, water spraying across it. Beige tile, corner shelf with two pump bottles. Steam and droplets on the lens. | POV: you give the best Father's Day gift |
| 5.57s | Same take, a beat later — camera drifted slightly so more of the device is in frame and his shoulder sits closer to it. *The stills do not show contact between his back and the brush at this moment.* | POV: you give the best Father's Day gift |
| 9.29s | Hard move to macro. Dry tile, no water. The round display on the device's top is lit blue, reading SHOWER, with a ring of tick marks and a green indicator; the warranty sticker is still on the housing — a brand-new unit. A bare unpolished hand (reads as a man's) reaches in from the left and touches the top ring of bristles. | POV: you give the best Father's Day gift |
| 13.0s | Tighter on the same dry unit, display still lit. A different hand — painted nails with small red hearts, gold band — comes in from the right and presses the button under the display. Concentric grey and white bristle rings fill the lower half of frame. | POV: you give the best Father's Day gift |
| 16.72s | Back to the shower footage, oblique low angle from behind the device: the brush face is pressed against the tattooed back, the two in contact across the middle of frame. Bottles blurred behind. | POV: you give the best Father's Day gift |
| 20.43s | Closest shot in the video — the whole device face fills frame, dry, unlit, sticker still on. A ringed hand presses one finger into the centre of the bristle rings so they flex. | POV: you give the best Father's Day gift |

The text is the same words, the same thin white serif, in the same middle-of-frame position, in all six frames — by the last beat it is running straight over the product and is barely readable, which is the proof it was pinned once and never touched.

**What the frames do not show, so do not assume it**

- No audio can be read from stills — whether there is a voiceover, music only, or the man speaking is unknown.
- The product's brand and name are never legible; the only label visible is a warranty/warning sticker.
- Whether the device is powered on, vibrating or rotating during the shower beats cannot be told from stills — only that its display is lit in the two dry beats.
- There is no before/after, no result shot, and no price or offer anywhere in frame. The call to action lives entirely in the caption: *"Any man in your life would love this! Comment CLEAN 🧽 and I'll send you the direct link!"*
- The wet in-use beats and the dry macro beats are clearly separate takes (different wetness, different lighting, two different hands), not one continuous shoot.

**What carries the value**

The hardware itself, shown twice over: a grown man's bare back against a wall-mounted brush in a real running shower, then the same unit in macro with its lit control panel and flexing bristle rings. The pinned gift line only frames it — the object does the convincing.

**Shoot it**

- **Camera:** phone, vertical, handheld throughout, no tripod. Two setups only: (1) chest-height behind the person in the shower, close enough that the product and their shoulder share the frame; (2) macro on the product itself, face-on, close enough that it fills most of the frame. Never cut to a face — the back of a head, an ear, a jaw is as far as it goes.
- **Light:** whatever the bathroom has. Daylight bounced off tile, no fixture in shot. Do not clean the lens — steam and water spots on the glass read as real. No colour grade.
- **Wardrobe / talent:** none needed. Skin and hands only, no clothing in frame, no styling, no makeup on the hands beyond whatever the person already wears. Two different hands appearing is fine — nobody notices.
- **Room:** must be an actual used bathroom. Leave the bottles on the shelf, leave the sticker on the new product. The sticker is what says *this just arrived*.
- **Shot order:** in-use, in-use, mechanism, mechanism-control, in-use contact, mechanism macro. Wet and dry takes intercut freely; consistency is not required.
- **Text:** type the line once, place it centre-frame, and never move or change it — including where it collides with the product later.

**Or generate it**

Hero beat is 13.0s — the hand on the lit control.

```
vertical 9:16 photograph, extreme close-up of {PRODUCT} mounted on a beige
large-format tile wall in a real bathroom, its small round control display lit
blue and legible, a manufacturer sticker still attached to the housing,
{SUBJECT}'s hand entering from the right with a plain gold band on one finger
and pressing the control, tile dry, soft daylight bounced off the tile with no
visible fixture, phone-camera look, slight grain, water spots on the tile, no
retouching, no on-screen text
```

**Motion:** handheld macro, the camera holding the product face-on and breathing slightly while only the hand moves in to press the control — no zoom, no cut inside the shot.

**Text overlay:** one line pinned for the entire runtime, unchanged and in the same position every beat, centred in the middle third, thin white serif, two lines — `POV: {you do the desirable thing for the recipient}`

**Reference:** https://www.instagram.com/p/DU2CsLYDvn7/
