# Logo-stamp crowd coverage — rebuild sheet

A 60-second walk-through of a private NBA All-Star Weekend dinner in a Hollywood home, cut as roaming handheld coverage with running speech captions and sponsor cards stamped into the frame — 16,310 views, 417 likes.

**Why it works**

Nothing is claimed and nothing is demonstrated: the video just walks you through a room full of people who are already in, and the stamped cards — the event flyer, the sponsor logo — supply the credibility the narrator never has to assert. The speech caption is chopped one clause per beat and never finishes a sentence, so there is no clean place to leave while the rooms keep changing.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 4.82s | Arm's-length handheld outdoors at dusk — the creator in the foreground mid-sentence to the lens, a second man walking beside him, palm trees and a green apartment building behind. A white-bordered screenshot of the event flyer is stamped into the upper left. | `half` · plus the flyer card ("The LA Grind x Long Angle: NBA All-Star Weekend Kickoff Dinner Party Presented by Justworks & AZ Studio" — small type, only partly legible at this resolution) |
| 14.46s | Handheld interior, a garage or lower level: a man crouched over equipment cases, an open cardboard box on the floor, a white grand piano at frame right. A product card — a dark speaker-shaped device against a gold decorative panel, small bottle beside it — is stamped into the upper frame. | `They even had dudes` |
| 24.1s | Handheld wide of an open-plan dining room — long table, white chairs, recessed ceiling lights, framed art on the far wall, guests standing at the back. No stamp. | `And` |
| 33.74s | Handheld from inside the crowd: four men in front of an art-covered wall, one mid-speech on a microphone, the others applauding. A large white **Citizens** logo card is stamped across the upper third. | `and citizens came` · plus the Citizens logo card |
| 43.38s | Handheld on a rooftop or terrace at night — guests standing and talking in the dark, a cypress and night sky behind, one seated guest in the near foreground. No stamp. | `display the art throughout the home` |
| 53.02s | Handheld in a doorway: a woman in the near foreground holding a drink, a group of women talking in the lit hallway beyond. No stamp. | `Amazing conversations and relationships performed` |

Every caption is a fragment — `half`, `And` — cut mid-sentence, with the last word rendered in grey. Read in order they do not form one continuous sentence, which is what a running auto-caption of continuous speech looks like when it is sampled every ten seconds.

**What the frames do not show**, and I am not going to guess at: whether there is any audio track beyond the speech being captioned; whether the creator appears on camera again after the opening beat (only the 4.82s frame shows him); whether there are cuts between the six sampled points; and what happens in the roughly 7 seconds after the last sample.

**What carries the value**

The room. Wall-to-wall people in a high-end private home, plus the flyer and the sponsor logo stamped over the footage so the *names* do the vouching. There is no product demo, no before/after, no argument — the persuasion is entirely "here is a room you were not in, and here is who was behind it."

**Shoot it**

- **Camera:** a phone, handheld, held at chest height from *inside* the crowd — never a tripod, never a corner-of-the-room wide. It should read as a guest filming, so let it drift. Open on one arm's-length selfie-distance beat with the narrator walking and talking, then stay off their face for the rest of the runtime.
- **Coverage:** one new space per beat and never return to a space you have already shown — outside, a back room, the main room, the group being addressed, outdoors at night, a doorway. Roughly ten seconds each. Nothing needs to be staged; you are covering something that is already happening.
- **Light:** whatever the room has. Dusk outside, warm recessed ceiling light inside, black windows at night. Do not add light — the mixed, uncorrected look is what makes it read as caught rather than produced.
- **Wardrobe:** the guests as they are. In this one that means jackets over open collars, business-casual, no styling. Do not dress anyone.
- **Audio and text:** record continuous speech over the whole piece and let auto-captions run — small white type, bottom-centre, last word grey. Never let a caption complete a sentence on a beat.
- **The stamps:** paste a white-bordered card into the empty upper third on the beats that name something — the event flyer at the top, the sponsor logo when the sponsor is named, a product still when the product is named. Three stamps across six beats; leave the other beats clean.
- **You need a real gathering, not a performer.** No acting is required from anyone, which is what makes this cheap to rebuild — but it cannot be faked in an empty room.

**Or generate it**

The single most important beat is 33.74s — the sponsor logo stamped over the group being addressed.

```
vertical 9:16 handheld photograph, {SUBJECT} standing among three other guests in
front of an art-covered wall inside a modern private home, one guest mid-speech
holding a microphone while the others applaud, business-casual jackets over open
collars, warm recessed ceiling light with black night windows behind, shot from
inside the crowd at chest height, phone-camera look, slight grain, unstyled, no
retouching, no on-screen text — leave the upper third of the frame clear so a
white-bordered {PRODUCT} card can be composited into it
```

**Motion:** handheld at chest height from inside the crowd, drifting slightly as the operator shifts on their feet, no zoom and no cut — the camera behaves like a guest holding a phone, never like a tripod.

**Text overlay:** one clause of continuous speech per beat, bottom-centre, small white type with the final word in grey, cut off mid-sentence and never completed — `{clause}` — plus a white-bordered card of `{flyer, logo or product still}` pasted into the empty upper third on the beats that name something.

**Reference:** https://www.instagram.com/p/DUy_TU2ksut/
