# Locked-frame escalating caption

**58,793,686 views proved it** · 2 of Damon's swipes use this format

## What it is

The camera never moves — one wide interior frame, product centred. Small quoted captions escalate beat by beat ('hate these' → 'you mean THIS one?' → 'THIS?' → 'this...?') while the product physically transforms further and further in the identical frame.

## Why it works

Stillness makes change legible: because nothing else moves, every transformation reads instantly. The changing caption plays as a deadpan argument the product keeps winning.

## The beats, in order

1. wide locked frame, product in its normal state, first quoted objection
2. first transformation, caption answers back
3. person enters and uses it, caption changes
4. further transformation, caption changes again
5. final state, caption trails off or doubles down

## On-screen text

small quoted text, same position every beat, changing length each time — usually shrinking to a trail-off, sometimes lengthening into insistence; the change itself is the joke

## Camera

tripod-locked wide, identical framing every beat, daylight through a window, never moves

## Higgsfield — image prompt

```
vertical 9:16 wide interior photograph, {room described exactly} with {product described exactly} centred, tripod height, daylight from a window, styled but lived-in, phone-camera look, no on-screen text
```

## Higgsfield — motion

```
camera absolutely static; only the product and the person change between shots — generate each beat from the same seed frame so the room matches exactly
```

## Produce it

Paste those into the Higgsfield employee: https://higgsfield.ai/supercomputer/skills?employeeId=0d38d619-0ac2-45c9-bfd5-3371837ccad3

## The references in this folder

- **@marivellehome** — 58,793,686 views — https://www.instagram.com/p/DT-wxYOk51n/
- **@6ixtight** — 19,723,932 views — https://www.instagram.com/p/Dagm63VCkfR/

Each `.md` beside this file is one reference torn down: its beats with
timestamps, what carries the value, how to shoot it, and its own prompts.
`frames/` holds the six beats of each as one picture.
