# Character sketch — rebuild sheet

A 47s bit by `the_blackreign`: one archetype label at the top ("EVERY OUT OF TOUCH CEO EVER:"), then a costumed boss character loose on a private shooting range with a plainly-dressed employee as his foil — 172,385 views, 10,307 likes.

**Why it works** — The costume declares the entire premise in frame one, so no setup is needed and the viewer is already in on the joke before anyone speaks: an open white shirt, sunglasses, barefoot in a field, a cigar at the rifle bench, and a normal-looking employee beside him doing the reacting. The punchline is never put on screen — it sits in the post caption ("A raise?! We're shutting down!"), so the video plays as a scene you caught rather than a joke being told at you.

**The beats**

| Time | What happens | On-screen text |
| --- | --- | --- |
| 3.76s | Handheld two-shot at subject height: the lead — long locs, sunglasses, ear muffs, open white button-down, dark trousers — walks toward the lens across an open grass field, pond and treeline behind. A younger man in a rust t-shirt, blue jeans, olive cap and boots walks beside him. Both carry a pistol down at their side. | EVERY OUT OF TOUCH CEO EVER: |
| 11.29s | Same field, both men stopped and facing each other mid-conversation, guns held low. Slightly closer than the opening. | — |
| 18.82s | Both side-on, arms extended downrange, firing at targets; smoke around the lead's head. The lead is barefoot in the grass. | — |
| 26.34s | Tight chest-up two-shot, faces close together, foil gesturing with his pistol — a talking beat, background thrown out of focus. | — |
| 33.87s | Location change: the lead alone on a wooden shooting deck, in profile, shouldering a scoped rifle over a bench rest, ammo can behind. | — |
| 41.4s | Same bench, same profile framing — now with a lit cigar in his mouth, smoke coming off it. The foil is out of frame. | — |

**What carries the value** — The character. Wardrobe, props and location do the satire before a line lands, the foil exists only to make the lead's obliviousness readable, and the punchline is withheld from the screen entirely so the caption gets to land it.

**Not shown by the frames — do not invent it.** These are 6 stills, no audio: the dialogue is unknown beyond the one quoted line in the post caption, and there is no way to tell from stills how many cuts there are, whether the camera moves inside a shot, or whether the text card reappears between the sampled beats. There is also **no product anywhere in this video** — it is a pure bit; a rebuild has to decide where a product enters and that decision is not evidenced here.

**Shoot it**

- **Camera:** phone, vertical, handheld the whole way, held at the subject's own height. Walk backwards ahead of the pair on the opener so they close on the lens. One tight chest-up two-shot for the talking beat. Never lock it off, never use a tripod, no establishing wides.
- **Location:** one place that reads as expensive and private, and move through it — the source runs a field, then a bench on a deck. Two areas of one location is enough; the move is what makes it a scene rather than a sketch on a couch.
- **Light:** plain outdoor daylight, flat and overcast. No kit, no bounce, no grade.
- **Wardrobe:** the lead is dressed exactly one register above everyone else and slightly wrong for the setting — open white button-down, sunglasses, barefoot in grass, a cigar later on. The foil is dressed completely plainly (t-shirt, jeans, cap) and never gets a costume. Props escalate across the runtime: hands at the start, cigar at the end.
- **Text rule:** one card, upper left, on the opening beat only, then nothing for the rest of the runtime. The punchline goes in the post caption as a quoted line — never burn it on screen.

**Or generate it**

```
vertical 9:16 handheld phone photograph, {SUBJECT} in character as an out-of-touch boss
walking toward the lens across an open grass field, open white button-down shirt with
sleeves rolled, dark trousers, sunglasses, ear-protection muffs on, carrying {PRODUCT}
down at their side; a second person beside them dressed plainly in a t-shirt, jeans and
a cap, one step behind; a pond and a treeline behind them, flat overcast daylight,
phone-camera look, slight grain, no retouching, no on-screen text
```

*Motion:* handheld at subject height, walking backwards ahead of the pair so they close on the lens, small unstable drift, no zoom and no ramp — later beats keep the same handheld grammar and cut in to a tight two-shot for the foil's reaction.

*Text overlay pattern:* `EVERY {ARCHETYPE} EVER:` — bold white all-caps serif with a black outline, upper left, landed on the opening beat only and gone for the rest of the runtime; the punchline goes in the post caption as a quoted line, never on screen.

**Reference:** https://www.instagram.com/p/DX5YjMUNDex/
