# Public reaction, repeat demo

**52,805,988 views proved it** · 6 of Damon's swipes use this format

## What it is

Two acts, no on-screen text anywhere. Act one is a witnessed act in a real public place — the old painful way endured, or the product used in front of strangers who visibly react. Act two hard-cuts into a wordless repeat run: the same product applied on three or four separate bodies or zones, tight and fast.

## Why it works

The witnesses in act one do the persuading a caption would otherwise have to attempt, and they cost nothing. Act two then answers 'does it work on me' by simply running the coverage across enough different bodies that the viewer finds themselves in it.

## The beats, in order

1. act one: the act performed in a real public place, bystanders in frame reacting
2. the reaction lands — a laugh, a wince, a stare
3. hard cut into act two: tight application on body 1, no text
4. body 2, different zone or different skin
5. body 3 and 4, faster, closing on the coverage

## On-screen text

none anywhere — at most a fixed product disclaimer; no hook line, no labels, no captions in either act

## Camera

act one handheld and candid in the real venue with bystanders in shot; act two tight and wordless on the contact point, cutting on each new body or zone

## Higgsfield — image prompt

```
vertical 9:16, act one: {subject described exactly} using {product described exactly} in {real public location}, {bystanders described exactly} reacting in frame, plain daylight, phone-camera look, no on-screen text · act two: tight close on {product} applied to {body zone described exactly}, {light source}, phone-camera look, no on-screen text
```

## Higgsfield — motion

```
act one handheld and candid with the bystanders left in frame; hard cut to act two, one tight static application shot per body or zone, cut on each change
```

## Produce it

Paste those into the Higgsfield employee: https://higgsfield.ai/supercomputer/skills?employeeId=0d38d619-0ac2-45c9-bfd5-3371837ccad3

## The references in this folder

- **@leahandersenphdaa231** — 52,805,988 views — https://www.instagram.com/p/Dbmik5RNWQV/
- **@corywilkinsonis453** — 6,844,642 views — https://www.instagram.com/p/DbuUMM7CGoL/
- **@toddmeadow474720** — 2,480,261 views — https://www.instagram.com/p/Db2siRmPJFG/
- **@corywilkinsonis453** — 2,409,389 views — https://www.instagram.com/p/Db15R5_CkUM/
- **@toddmeadow474720** — 1,800,833 views — https://www.instagram.com/p/DbvF8N2vuur/
- **@glossgap** — 118,876 views — https://www.instagram.com/p/DbglLe6vQaw/

Each `.md` beside this file is one reference torn down: its beats with
timestamps, what carries the value, how to shoot it, and its own prompts.
`frames/` holds the six beats of each as one picture.
