# Public-reaction repeat demo — rebuild sheet

A woman tries a turmeric body scrub on her own arm at a warehouse-store checkout while staff laugh at her reaction, then the video cuts into four wordless close-ups of the same scrub going onto four different bodies. 33.62s, 6,844,642 views, 40,972 likes.

**Why it works**

The first two beats are a real public place with real bystanders reacting, so the product is vouched for by strangers before a single claim is made — no text, no script, nothing to disbelieve. The back half cashes that in with a repeat run: the same yellow coating on a forearm, an underarm, a foot and a knee, on visibly different people, which reads as "works everywhere on everyone" without ever saying it.

**The beats**

| Time | What happens | On-screen text |
| --- | --- | --- |
| 2.69s | Warehouse-store checkout lane, handheld at chest height. Woman in a black tank, sunglasses pushed up on her head, gold hoops, rubs the yellow-orange scrub into her own forearm, jar held low in the other hand, face screwed up mid-word. Three staff in navy polos with lanyards watch behind her; loaded cart at frame left. | none |
| 8.07s | Same spot, slightly tighter. She holds the jar out to the lens in both hands, label to camera, head back laughing. The staff behind laugh with her. | none |
| 13.45s | Hard cut. Close over a white bathroom sink: a dark-skinned forearm coated thick in the scrub, the other hand working it up the arm, loose grains flecked on the porcelain. | none |
| 18.83s | Close on a raised underarm, lighter skin, grey ribbed tank. A hand with dark plum nails and a thin gold ring presses the scrub in. Different bathroom, daylight. | none |
| 24.21s | Close and low on a bare foot on grey tile, heel and outer edge coated, a hand with dark red nails rubbing it in. The open jar sits in the foreground, contents visible. | none |
| 29.59s | Close on a knee and lower thigh, dark skin, two hands spreading a thick patch across the knee. A jar with an orange lid at the bottom edge. | none |

There is **no on-screen text in any frame** — the whole video runs clean. The only words anywhere are the platform caption: "🔗Link in bio. Natural turmeric grains, no microplastics, just glow. 🌍" plus hashtags.

Two things the frames do not show, so don't assume them: there is no audio or dialogue in a contact sheet, so what she says at the checkout is unknown; and no sampled frame shows the scrub being rinsed off or a clean-skin payoff — the last beat at 29.59s is still application, with 4s of runtime unaccounted for. If you want a rinse-and-reveal ending, that's a choice you're adding, not something this video is proven to do.

**What carries the value**

The repeat run — the same coating going onto four different bodies and four different zones, uncut and uncaptioned — bought by the unscripted public reaction that opens it. Neither half works alone: the store scene without the run is a stunt, the run without the store scene is a stock demo.

**Shoot it**

- **Camera:** phone, vertical, handheld the whole way. Opener at chest height from a few feet back so the bystanders stay in frame behind the subject — one unbroken take, no zoom. Montage: get in close on the contact point, one static-ish handheld shot per body zone, hard cut on every change, no B-roll, no faces.
- **Location:** the opener needs a real public place with real people who react on their own — a store, a queue, a counter. Don't cast the bystanders; the whole mechanic is that they're not performing. The montage half is shot separately in ordinary bathrooms.
- **Light:** opener is whatever the room has (here, overhead fluorescents, unflattering and obviously real — leave it). Montage is plain daylight or a bathroom light; nothing added.
- **Wardrobe:** plain, no branding. Black tank, everyday jewellery. In the montage, bare skin and a plain top edge only.
- **Rules:** no captions, no text, no music cue you have to sync to. Different people in the montage — at minimum different skin tones and different hands, because the variety is the argument. Keep the product physically messy and visible; the colour spreading is what the eye follows.
- **Casting:** this one is not talent-free. The opener rides on one person's real, loud, unfaked delight. If you can't cast that energy, the format collapses.

**Or generate it**

The one beat to generate is 8.07s — the laugh with the jar to camera.

```
vertical 9:16 phone-camera photograph, {SUBJECT} standing at the checkout lanes of a big-box warehouse store, holding {PRODUCT} up in both hands toward the camera at chest height, head tipped back mid-laugh, sunglasses pushed up on the head, plain black tank top and gold hoop earrings, a smear of the product still on one forearm, three uniformed staff in navy polos with lanyards a few feet behind reacting, a loaded shopping cart at the left edge, overhead fluorescent warehouse light, high ceiling and pallet racking soft behind, handheld chest-height framing, slight grain, no retouching, no on-screen text
```

Motion: handheld at chest height, one unbroken take, the camera rocking slightly with the laugh and drifting a few inches in as the jar comes toward the lens — no zoom, no cut.

Text overlay: none. No frame in the source carries text and the clean frame is part of the format. If a line has to go on it, one small caption held for the whole runtime at most: `{plain claim} — {ingredient, or what it is not}`.

**Reference:** https://www.instagram.com/p/DbuUMM7CGoL/
