# Comment-reply proof tests — rebuild sheet

A guy in a puffer jacket answers a comment about his gloves by standing in his back garden and putting them through four physical tests on his own hands — 28.88s, 3,656,833 views, 105,244 likes, by @easyazdeals.

**Why it works**

The video opens on a real comment from a real person, so the whole thing reads as an answer rather than an ad — someone else asked, he's replying. Then the text clears and every remaining second is the product surviving a test you can see with your own eyes, which is an argument nobody has to take his word for.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 2.31s | Chest-up arm's-length frame, autumn trees and blue sky behind. One gloved hand held up at the left, water beading and dripping off it. He's mid-speech to camera. | Comment screenshot pinned top-left: "Reply to [username]'s comment — As as a woman, I also need gloves like these. Wish they came in small" · below it: "Frostbite blocking gloves 🥶" |
| 6.93s | Slightly tighter, same setup. Gloved hand still shedding water at the left of frame. He keeps talking. | none — both text elements have cleared |
| 11.55s | He tips a clear glass of water over the back of the gloved hand. Water sheets off and falls away. Both hands gloved. | none |
| 16.17s | Both gloved hands raised either side of his face, backs of the gloves to camera. Background is now house siding and a window. | none |
| 20.79s | A gloved hand holds a phone into frame, home screen lit, a gloved fingertip on the screen. | none |
| 25.41s | Both gloved hands open toward the lens, palms and grip texture filling the lower frame. | none |

What the stills don't show, and I'm not going to guess at: what he actually says (there's no transcript, only six frames), whether any text reappears between the sampled beats, and whether the background change between 11.55s and 16.17s is a cut or him turning around. The comment screenshot is small enough on the sheet to be at the edge of legibility — the doubled "As as" is how it reads, and the commenter's username can't be made out at all.

**What carries the value**

The product proving each claim on his own body, live: water sheeting off the worn glove, and a phone responding to a gloved fingertip. The talk only narrates — pull the audio and the video still sells. That's why it rebuilds for any brand with a claim you can test in front of a lens.

**Shoot it**

- **Camera:** one phone held at arm's length, chest-up, subject centred and looking down the lens. Roughly still — no zoom, no whip. Let the hands do all the moving, and don't cut inside a test; the test only counts if it plays out unbroken.
- **Light:** outdoors, bright open daylight, sun on the face. The blue sky and bare trees are doing real work — they say "cold" before anyone speaks, so shoot in weather that matches the claim.
- **Wardrobe:** whatever the claim implies, worn honestly — here a zipped puffer with a hood up underneath. No styling, no set. It has to look like he walked outside, not like he dressed for a shoot.
- **The tests:** pick three or four, order them worst-to-best, and put the most visual one first so the opening frame is already proof. Run each on the body, in the same location, to camera.
- **The text:** screenshot a real comment you actually received, pin it top-left over the first beat with one short claim line under it, then clear both. Don't invent the comment — the format's whole credibility is that someone else asked.

**Or generate it**

The single most important beat is the pour at 11.55s.

```
vertical 9:16 photograph, {SUBJECT} standing outdoors in a suburban back garden on a clear cold day, chest-up arm's-length framing, subject centred and looking into the lens, wearing a zipped puffer jacket with a hood up underneath it, {PRODUCT} worn on both hands, tipping a clear glass tumbler of water over the back of one hand so the water beads and sheets off in mid-air, bare autumn trees and evergreens against a cloudless blue sky behind, hard low sun front-lighting the face, phone-camera look, slight grain, no retouching, no on-screen text
```

**Motion:** held at arm's length and roughly still at face height while only the hands move — the poured stream stays centred in frame, no zoom and no cut across the pour.

**Text overlay:** beat one only — a screenshot of the real comment pinned top-left, "Reply to {commenter}'s comment / {comment verbatim}", with one claim line under it, "{product claim, 3-4 words} {emoji}". Both clear before beat two, and nothing is on screen for the rest of the runtime.

**Reference:** https://www.instagram.com/p/DRk23l9EhxO/
