# Character sketch — rebuild sheet

A 63-second satirical bit: one man in full country-club golf costume, alone on a grass slope at golden hour, talking straight to camera for the whole runtime — 3,412,052 views, 174,798 likes, by the_blackreign.

**Why it works**

The costume does the setup before a word lands: head-to-toe, correctly worn, instantly readable as one social type, so the viewer knows who they are laughing at inside the first second. There is no on-screen text anywhere in the video and nothing to read, so the only way to get the joke is to keep listening — the punchline lives in the spoken line, which the caption then repeats as the payoff.

**The beats**

| Time | What happens | On-screen text |
| --- | --- | --- |
| 5.07s | Wide full-body from below eye level, looking up the slope. He stands centre, one hand on the head-down driver, the other gesturing at his chest, mid-speech to camera. Trees and blue sky behind, low sun raking the grass. | none |
| 15.21s | Same slope, camera re-set — he's smaller and further right, addressing a ball with the driver, head still up toward camera. | none |
| 25.34s | Wide from a third position, standing over the club head looking down at the ball, gesturing with the free hand. | none |
| 35.48s | Hard cut to an extreme close-up at hip level, hands only, no face: grip in his right hand, silver watch, the white glove tucked into his waistband, cream trousers filling frame. | none |
| 45.62s | Back to wide, camera lower and closer so he fills more of the frame, leaning on the driver, still talking. | none |
| 55.76s | Closest setup — waist-up, low angle against clear blue sky, no trees. He walks toward/past camera, head turned, mouth open mid-speech. | none |

**What carries the value**

The character. The costume plus the delivery is the entire product — the gear close-up at 35s is corroboration that he *is* this guy, not a product shot.

Two honest gaps: **the contact sheet has no audio**, so the dialogue is inferred from the caption (`🤣💸 "Pan seared scallops, just covered in butter!"` with `#satire #comedy`) and from his mouth being open mid-speech in four of the six frames — not heard. And **there is no product in this video at all**; nothing is being sold on screen, so where a brand goes is a decision the rebuild has to make, not something the source shows.

Because a performance carries it, this one is **not replicable without talent**. Everything else here is cheap; the person is not.

**Shoot it**

- **Camera:** phone, vertical, handheld from a fixed spot — small natural sway, no zoom, no push within a shot. Re-set to a *new position* between beats instead of moving during them. The framings observed: three wides from below eye level at slightly different distances, one hip-level detail insert, one waist-up low angle against sky only. Shooting from below the subject on a slope is what makes him loom.
- **Light:** golden hour outdoors, sun low and raking across the ground so shadows run long. No fill, no reflector — the warm side light and the blue sky are the whole look.
- **Wardrobe (the rule that actually transfers):** dress the character head to toe as one specific social type, in one tight palette, worn correctly rather than as a joke costume — in the source, an open charcoal cardigan over a black polo, cream pleated trousers, brown-and-white saddle golf shoes, white glove, dark rectangular sunglasses, watch. Nothing winks. The performance is the only thing being funny.
- **Location:** one place, held for the whole runtime. Don't travel.
- **Text:** none. Put the punchline in the caption, in quotes, exactly as it's spoken.

**Or generate it**

The frame that has to be right is the opening wide at 5.07s — the costume and location establish the whole bit there.

```
vertical 9:16 photograph, wide full-body, camera below subject height looking
slightly up a grassy slope. {SUBJECT} standing centre frame in a complete
head-to-toe costume of one recognisable social type, worn correctly — open
charcoal knit cardigan over a black polo, cream pleated trousers,
brown-and-white saddle shoes, a white glove on one hand, dark rectangular
sunglasses — one hand resting on {PRODUCT} planted upright in the grass, the
other hand raised at chest mid-gesture, mouth open mid-speech toward the
camera. Tall green deciduous trees and open blue sky behind, low golden-hour
sun raking across the grass, long shadows, phone-camera look, slight grain,
no on-screen text
```

**Motion:** handheld from a fixed spot, small natural sway, no zoom and no push — the camera is re-set to a new position between beats rather than moving within one.

**Text overlay:** none — this format carries no on-screen text at any beat. The joke lands in the spoken line, and the platform caption repeats it as `"{punchline line}"` with the satire/comedy tags.

**Reference:** https://www.instagram.com/p/CsPliuMqckS/
