# Public reaction, repeat demo — rebuild sheet

A 43.7s scrub video: a couple in football kits argue on stadium steps in front of a real crowd, he rubs an orange scrub onto her knee, then it hard-cuts into four wordless close applications on four different people in four unrelated rooms. 2,409,389 views · 9,378 likes · @corywilkinsonis453.

**Why it works**

Act one spends the crowd's attention instead of a hook line — a public scene with unpaid-looking bystanders in frame does the persuading a caption would have to attempt, and nobody skips a fight. Act two then answers "but does it work on me" by simply running the same product across enough different bodies and zones — nape, shoulder, cheek, shin — that the viewer finds their own skin in the coverage before the video ends.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 3.5s | Stadium steps, daylight. Woman in a red Spain kit, hands on hips, mouth open mid-reaction; man in the away kit crouched beside her pointing at her bare knee. Crowd of supporters seated behind, in frame. | none |
| 10.49s | Same place, camera in close: his hand smears thick orange-gold scrub across her kneecap in one pass, above the yellow sock. Kits and crowd still at the frame edges. | none |
| 17.48s | Hard cut. Barbershop — back of a caped client's head in the chair, mirror bulbs behind. A hand wipes the nape with a folded white towel. | none |
| 24.47s | Makeup studio, vanity bulbs behind. Woman in profile, sleek bun, one bare shoulder lit and glossy; a pale cloth held to the shoulder and collarbone. | none |
| 31.46s | Plain white wall, flat light. Woman in a maroon shirt, low bun, her flat hand pressed to her own cheek and jaw. | none |
| 38.46s | Outdoor deck, greenery behind. One hand holds the orange tub against a raised leg, the other wipes the shin with a white towel. Slides on the feet, no face. | none |

Honest gaps: **there is no on-screen text in any of the six frames** — not a hook line, not a label, not a disclaimer. The stills cannot tell you whether text appears between the sampled beats, and they carry no audio, so whatever is spoken in act one is unknown. At 31.46s the product and the towel are not visible in frame — only the hand at the cheek — so treat that beat as a wipe/pat by position in the run, not by anything shown. The product tub is only readable in the last beat.

**What carries the value**

The repeat run. Four unrelated people, four unrelated rooms, one zone each, same orange scrub going on and coming off on a white towel — the accumulation is the argument. The stadium crowd is not the proof; it is the price of admission that buys attention for the run.

**Shoot it**

- **Act one — one location, two people, real bystanders.** Find a public place with strangers genuinely seated or standing behind you (bleachers, a park bench row, a bus stop). Shoot handheld on a phone at standing height, one wide-ish two-shot for the reaction, then physically walk in close for the application. Do not cut inside the smear — let it run in one pass. Leave the bystanders in frame; do not clear the background.
- **Act two — four separate setups, one shot each.** Each is a tight static or lightly handheld close on the contact point only: nape, shoulder, cheek, shin. Different person, different room, different light every time — a salon, a mirror-lit room, a bare wall, outdoors. Nothing carries over between them; cut hard on every change, no establishing shots, no transitions.
- **Light:** whatever that place actually has. Daylight outdoors, mirror bulbs in the salon, flat room light against the wall. Do not match them — the mismatch is what makes four worlds read as four worlds.
- **Wardrobe:** act one in matching sports kit so the pair reads instantly as a scene; act two whatever those people were already wearing, with the treated zone bare.
- **Rules:** zero on-screen text anywhere. No talking head, no product hero shot, no CTA. Every act-two beat ends with the white towel wipe — that is the payoff shape.

**Or generate it**

Image prompt for the hero beat (10.49s, the application in front of the crowd):

```
vertical 9:16 handheld photograph, close on {SUBJECT}'s bare knee as a second
person's hand smears a thick orange-gold {PRODUCT} across the kneecap in one
pass, both people in sports kit, seated spectators visible and unaware in the
row behind, outdoor stadium steps in flat afternoon daylight, phone-camera
look, slight grain, no retouching of the skin, no on-screen text
```

**Motion:** handheld and slightly unstable, camera pushed in close over the applying hand and holding through the whole smear with no cut and no reframe, the crowd left in frame behind.

**Text overlay:** none — this format carries no on-screen text in any beat; the post caption does the talking. If a disclaimer is legally required, pin one fixed line in the same corner for the entire runtime: `{disclaimer}`.

**Reference:** https://www.instagram.com/p/Db15R5_CkUM/
