# Subtitled monologue with evidence cutaways — rebuild sheet

A 21-second front-camera monologue: one person, one unchanging framing, a small tool held up beside her face the whole time, speech captions running underneath, a price stamp, and one borrowed close-up of a mouth dropped in for a single beat. 226,091 views by periopolly; the like count came back as -1, meaning likes were not available for this post — no engagement rate can be read from it.

**Why it works** — The frame never changes, so the only thing moving is the argument: every beat is a new clause of one sentence that is still unfinished, and there is no clean place to leave. The object is held up in shot from the first second, so by the time the credential and the price land ("I am a board-certified…", "easiest-to-use, cheapest oral…", "$5.49") the viewer has already been staring at the cheap thing being endorsed.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 1.68s | Chest-up front camera, plain pale wall, speaker mid-sentence with a small curved orange-tipped tool held up beside her face at frame right | but |
| 5.04s | Identical framing, identical wall, tool still up | I am a board-certified |
| 8.4s | Identical framing again, nothing changed but her mouth | I'm telling you that |
| 11.75s | Identical framing; a price stamp appears upper right over the running caption | $5.49 · easiest-to-use, cheapest oral |
| 15.11s | Speaker tighter and pushed upper-left; a borrowed macro image of a smiling mouth and white teeth fills the lower two-thirds, caption running across the seam | It will save your |
| 18.47s | Back to the opening framing, insert gone, tool still held | Read the caption |

Two things the frames do not settle, and I am not filling them in: whether the camera physically pushed in at 15.11s or the shot was just scaled up to make room for the insert, and whether there are more inserts between the sampled beats. Six stills across 21 seconds cannot show that. The sentence at 5.04s — "I am a board-certified" — is cut off at that beat and the frames never complete it.

**What carries the value** — The credential claim and the price landing on an object she has been holding beside her face since the first frame. A professional saying the fix costs $5.49. The teeth image is the only picture of the outcome anywhere in the sampled beats, and it is on screen for one beat out of six.

**Shoot it**

- Camera: phone on a stand, front camera, chest-up, lens at eye height, square on. Set it once and do not touch it — the identical framing across every beat is the format. One unbroken take to camera.
- The object: held up beside the face at frame right, in shot from the first second to the last, never put down and never demonstrated. It is a prop that never leaves, not a demo.
- Light: soft, even, frontal. No visible shadow direction in any frame.
- Background: plain pale off-white wall, one vertical panel edge visible. Nothing else in the room is legible in any frame — keep it empty.
- Wardrobe: white structured collared jacket, hair down to the shoulders. It reads as clinical without a single word claiming it.
- Captions: burned in, one clause per beat, same lower-centre position, sans-serif with one word per card set in italic serif for emphasis. Every card is mid-sentence.
- The insert: one borrowed close-up of the outcome, dropped into the lower two-thirds on one beat only, with the speaker still visible above it.
- The close: last beat drops the price and the insert and lands "Read the caption" — the post caption carries the actual instructions.

**Or generate it**

```
vertical 9:16 front-camera photograph, {SUBJECT} chest-up and square to the lens in a white structured collared jacket, hair down to the shoulders, holding {PRODUCT} up beside their face at frame right so it reads clearly against the background, plain pale off-white wall behind with one vertical panel edge, soft even frontal light with no strong shadow direction, phone front-camera look, slight grain, no retouching, no on-screen text
```

Motion: camera fixed at the same chest-up distance and angle for every beat — nothing moves but the speaker's face and mouth, and {PRODUCT} stays held in the same spot beside the face from first frame to last.

Text overlay pattern: burned-in speech captions, one clause per beat in the same lower-centre position, sans-serif with one emphasised word set in italic serif — "{clause of the running sentence}"; a price stamp "{$PRICE}" in italic serif upper right on the price beat; a borrowed evidence image dropped into the lower two-thirds on one beat with the caption running across the seam; final beat "{Read the caption}".

**Reference:** https://www.instagram.com/p/DT9E9yyCU9a/
