# Pinned-headline monologue — rebuild sheet

A 32.5s handheld selfie monologue in one room, under a black band reading **AI INFLUENCER FARM** that never changes — by treysmith, 1,914 views, 28 likes.

**Why it works**

The headline band names the thing in three words and then stays on screen for the whole runtime, so every sentence he speaks is read against a claim the viewer has already accepted. Nothing changes visually and nothing is demonstrated, which means the headline has to be the strongest line in the piece — it is the offer, and the face is only there to make it a person saying it.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 2.6s | Arm's-length front camera, head and chest filling the frame. Man in a plain dark grey tee, sunglasses pushed up on his head, pale cream room behind him — crown moulding, a dark doorway, one small framed picture, all out of focus. Flat front daylight. Already mid-sentence. | AI INFLUENCER FARM |
| 7.79s | Identical setup, camera drifted slightly so he sits further right. Same wall behind. Still talking. | AI INFLUENCER FARM |
| 12.98s | Same distance, head tilted and turned a little, mouth open mid-word. | AI INFLUENCER FARM |
| 18.18s | The one break: he has turned away, seen in three-quarter rear profile, camera lower and off to his side, face out of frame. A pale tufted headboard behind him — the same interior from another angle. | AI INFLUENCER FARM |
| 23.37s | Back to the front camera, tighter. Warmer, dimmer light, plain dark wall behind. Still talking. | AI INFLUENCER FARM |
| 28.56s | Same tight framing, cream wall and moulding back behind him. A small dark logo plate has appeared bottom right. | AI INFLUENCER FARM · InfluencerFarm.ai |

Two things the frames do not settle, and I am not going to guess at them: **whether the piece is one continuous take or is cut** — the framing shifts between every beat, but that is equally consistent with a hand drifting, and the 18.18s turn could be a cut or just him turning his head; and **what he is actually saying** — there are no speech subtitles anywhere, so the spoken argument is not recoverable from stills. The post caption is the only wording available: an AI influencer farm that creates influencers, makes videos and posts 24/7, some doing 30M views a month, looking for clients doing over $1M a year.

Worth flagging against the library entry: this format usually runs burned-in rolling speech captions under the pinned headline. This one has none in any sampled frame. The headline is doing the work alone.

**What carries the value**

The unchanging headline band. There is no product on screen, no screen recording, no demo, no proof footage, no cutaway of any kind — three pinned words plus one person's face making a claim is the entire mechanism. Which means: if the headline is not the best line you have, this format has nothing to fall back on.

**Shoot it**

- **Camera:** phone front camera, held in one hand at arm's length, head and upper chest filling the frame. Let it drift — the small wobble and reframe between beats is what makes it read as unstaged. No tripod, no second angle, no cutaway, no B-roll.
- **Light:** whatever is already in the room. Soft flat daylight from the front for most of it; the frames show the light going warmer and dimmer partway through and nobody fixed it. Don't fix it.
- **Room:** an ordinary interior — the frames show a pale cream wall with crown moulding, a doorway, a framed picture, and from another angle a tufted headboard. Nothing is staged or cleared. Stay in one room for the whole runtime.
- **Wardrobe:** plain, single-colour, no logo. In the source it is a dark grey crew-neck tee with sunglasses pushed up on the head.
- **Talent:** this needs someone on camera for the full 32 seconds, so it cannot be shot with nobody in frame — but it does not need hired talent. The person making the offer is the right person to say it.
- **The rule that matters:** the band goes on at frame one and never changes a word or moves a pixel until the end. Brand logo only at the very end, small, bottom right.

**Or generate it**

```
vertical 9:16, {SUBJECT} shot at arm's length on a front-facing phone camera,
head and upper chest filling the frame, sunglasses pushed up on the head,
plain dark grey crew-neck t-shirt, a pale cream domestic room behind —
crown moulding along the ceiling, a dark doorway and one small framed picture
thrown out of focus, soft flat daylight from the front, phone front-camera look,
slight grain, no retouching, mouth open mid-sentence talking straight to the lens,
{PRODUCT} nowhere in frame, no on-screen text
```

**Motion:** camera held in one hand at arm's length for the whole beat — small natural drift and reframe, no cuts, no cutaway, no second angle; only the speaker's head and hands move.

**Text overlay:** `{PRODUCT}` in white capitals, centred in a full-width black band across the middle of the frame, identical words and identical position from the first frame to the last; a small `{BRAND}` logo plate appears in the lower right on the final beat only.

**Reference:** https://www.instagram.com/p/Db_D_U8MAH1/
