# Captioned screen walkthrough — rebuild sheet

A 31.3s phone-shot walkthrough: two seconds of a face under a pinned equation, then the whole rest of the runtime is a phone held over a real laptop stepping through a setup and ending on the machine's own results table. 1,114,731 views · 25,611 likes · @noevarner.ai.

**Why it works**

The headline states an equation the viewer wants to be true, and then nothing else on screen ever argues for it — the video just films a real screen doing it, step after step, until the machine prints numbers. Because the picture is a phone pointed at an actual monitor (glare, moiré, the room reflected behind the lid), the proof is that nothing could have been faked in an edit; the running speech captions never finish a sentence, so there is no clean place to leave.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 2.5s | Arm's-length selfie, chest-up, young man in a grey tee talking to the lens in a bright domestic room — white wall and ceiling, a tall black cabinet and a blurred red object behind him, one hand raised mid-gesture. | `Claude Code + Meta Ads = Unlimited Ads` (pinned black box, top third) + `Fine` (speech caption) |
| 7.51s | Phone held over an open laptop, off-axis so the screen is angled and glaring; the room and a doorway visible behind the lid. On screen: a browser on a developer-console apps page, green button top-right, one app card listed, a dark terminal behind it. | `over to apps and click` |
| 12.52s | Same angle, closer. On screen: a scrolling list of permission/feature rows with checkboxes. A wall mirror reflecting the room sits above the laptop. | `things` |
| 17.53s | Phone over the laptop, screen filling more of the frame. On screen: an admin/apps settings panel — search field, one app entry with its ID, its mode and an "Administrator" tag. | `So now you need to go up` |
| 22.54s | Tighter and lower. On screen: a full-window dark terminal of analysis text. His bare hand enters the bottom of frame and rests on the keyboard — the first person visible since the opening. | `Then you drop the access` |
| 27.54s | Tightest frame, screen almost filling it. On screen: a terminal results table (cost, close rate, effective cost per customer, average revenue) above blocks headed "What's Working", "What's Not Working" and "Recommended Actions". | `now you can optimize` |

What the frames do not show, and I have not filled in: whether the pinned headline stays up after the first beat (it appears in the 2.5s still and in none of the others), what happens between the sampled beats — any cuts, zooms or extra steps — and the audio. The captions read as speech subtitles, but that is inferred from their shape, not heard. The small print inside the screens at 7.51s and 12.52s is not legible at this resolution, so it is described by shape rather than quoted.

**What carries the value**

The filmed screen. A real console being clicked through and a real terminal printing a table of numbers at the end — the off-axis phone-over-monitor look is the credential, because a screen recording would look produced and this looks caught. The face beat only buys the first two seconds; the last beat is what people came for. If your screen has nothing real to print at 27s, this format has nothing to sell.

**Shoot it**

- **Camera:** your own phone, handheld, vertical. One arm's-length front-camera beat to open. Then flip to the back camera and hold the phone over a real open laptop, off-axis — do not shoot square-on and do not screen-record. The angle, the glare and the moiré are the format.
- **Tighten as you go:** each screen beat closer than the last, ending almost inside the monitor for the results beat.
- **Light:** plain daylight, whatever room you actually work in. Leave the room in shot behind the laptop lid — the doorway, the mirror, the mess. It reads as real.
- **Wardrobe:** plain unbranded t-shirt. Nothing styled.
- **Hands:** let a bare hand come into frame on one of the later beats. It re-establishes that a person is doing this.
- **Speech:** talk continuously through the whole thing and subtitle it one clause per beat, each cut off mid-sentence. Never let a caption complete.
- **Open on the equation:** one black box, top third, `{A} + {B} = {OUTCOME}`, on the face beat only.

**Or generate it**

Only the opening face beat should be generated — the screen beats have to be real footage of a real screen, or the format's whole credibility goes with them.

```
vertical 9:16, arm's-length front-camera selfie of {SUBJECT}, chest-up and slightly
off-centre, mid-sentence talking straight into the lens, one hand raised in a small
gesture at the edge of frame, plain unbranded t-shirt, in a real domestic room —
white wall and ceiling, a tall dark cabinet and a blurred coloured object behind,
soft daylight from a window off to one side, phone front-camera look, slight grain,
no retouching, no on-screen text, no {PRODUCT} anywhere in shot
```

**Motion:** handheld arm's-length front camera with small natural sway, no zoom, no cut — the subject holds the lens for the whole beat and the frame never leaves their face.

**Text overlay:** opening beat only — a black box in the top third reading `{A} + {B} = {OUTCOME}`, dropped after the hook and never brought back. Every beat after — one clause of speech subtitle, white bold with a dark edge, centre-low, in the same spot: `{spoken clause}`, each cut off mid-sentence so the narration runs unbroken across the beats.

**Reference:** https://www.instagram.com/p/DUoTdgPEq9Z/
