# Labelled object comparison monologue — rebuild sheet

A man sits at his own dining table with two cut-open bone sections in front of him, one dense and one honeycombed, each under a printed card naming it as a 70-year-old — and talks straight to camera for 41 seconds. 2,429,506 views · 33,603 likes · @itscooperwellness.

**Why it works** — The two objects settle the argument before he says anything: same age, same label format, one visibly ruined, and the only variable named on the cards is the thing he's selling. Because the camera never moves and the objects never leave the bottom third, every sentence he says is read against a picture the viewer has already accepted.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 3.3s | Locked chest-up frame, seated at a wooden table in an open living room. Two cut-open bone sections stand on the near edge — honeycombed left, dense right. He talks to the lens, right hand raised. No label cards in this frame. | — |
| 9.91s | Same framing. Objects rearranged (dense left, honeycombed right) and a small printed card now lies under each. | Caption: `who has` · Printed cards: `HEALTHY TRAINED 70-YEAR-OLD` / `UNTRAINED UNHEALTHY 70-YEAR-OLD` |
| 16.52s | He looks down and lifts the dense one off the table with both hands, holding it up toward the lens. Cards still in shot. | none (cards only) |
| 23.13s | Objects back down, honeycombed left, dense right; cards no longer in shot. He points at them. | `"I do not want to get old."` |
| 29.74s | Same frame. He points down at the honeycombed one. | `not worrying about a hip` |
| 36.34s | Same frame. Both hands flat on the table framing the two objects. | `training a week is enough to start` |

Two things the frames do not show, and I'm not going to guess at them: the objects get rearranged between 3.3s and 9.91s and the cards appear and later leave shot, so there is at least one reset in there — the stills can't say whether that's a hard cut or a move made on camera. And 3.3s and 16.52s carry no caption in the sampled frame; the caption track may well be running between beats where nothing was sampled.

**What carries the value** — The side-by-side. Two real objects, one dense and one hollowed out, labelled as the same age in two states, so the whole pitch is one visible difference the viewer is asked to pick between. Lifting the good one into the lens at 16.52s is the proof beat. The talking is scaffolding; the objects are the ad.

**Shoot it**

- **Camera** — phone on a tripod at seated eye height, chest-up, locked and never touched. Same framing from first frame to last. No cuts to another angle, no push, no handheld drift.
- **Staging** — the two objects stand upright on the near edge of the table in the front third of frame, at the bottom of the shot, so they and the face are both readable at once. Print the label cards small, plain, black on white, and lay them flat on the table under each object. The cards must differ in ONE named variable and match on everything else — that match is the whole trick.
- **Light** — daylight from a window camera-left, nothing added. Real home behind: a sofa, a doorway, framed photos, all soft.
- **Wardrobe** — plain dark crew-neck t-shirt, nothing branded, nothing styled. Glasses fine. He looks like someone's neighbour, which is the point.
- **Performance** — talk to the lens, hands stay low near the objects, point at them rather than at the camera, and pick the object up exactly once.
- **Captions** — burn in speech fragments, one clause per beat, centred over the chest in the same spot every time. Never a finished sentence.
- **Talent** — not needed. The source post's own caption tags `#syntheticperformer`, so the presenter in this video is disclosed by its own creator as synthetic. The persuasion is the two objects, and any seated head-and-shoulders can hold that frame.

**Or generate it**

```
vertical 9:16 photograph, {SUBJECT} seated at a wooden dining table in a real lived-in home, framed chest-up at seated eye height, plain black crew-neck t-shirt, clear-framed glasses, talking straight to the lens, both hands down on the table beside two contrasting cross-sections of {PRODUCT} standing upright on the near edge of the table in the front third of frame — the left one visibly dense and smooth, the right one visibly hollow and honeycombed — a small printed white label card lying flat on the table under each one, soft daylight from a window camera-left, open-plan living room behind with a pale sofa, a doorway and framed photos falling out of focus, phone-camera look, slight grain, unstyled, no retouching, no on-screen text
```

*Motion* — camera locked at seated eye height and identical in every beat: no push, no pan, no reframe. The only movement is the face and hands, and on the proof beat one object lifted off the table up toward the lens. Generate every beat from the same seed so the room and the framing match exactly.

*Text overlay* — rolling speech-caption fragments, one clause per beat, centred over the chest in the same spot every time, mixed weights with one word set in italic serif, never a complete sentence:

- `"{line the audience says out loud}"`
- `not worrying about {consequence}`
- `{amount} a week is enough to start`

Plus the printed cards in shot, one under each object: `{STATE A} {SHARED VARIABLE}` and `{STATE B} {SHARED VARIABLE}`.

**Reference:** https://www.instagram.com/p/DcesBrQMqii/
