# Subtitled monologue, angle cuts — rebuild sheet

A 2:29 talk-show clip of a very old woman with a microphone, subtitled end to end and turned into a supplement ad by one product cutaway — 1,379,431 views, 38,418 likes, by wellness.jada.

**Why it works**

The whole persuasion sits in one thing the viewer can verify by looking: a visibly hundred-year-old person saying it herself, on a stage, into a live mic — a credential nobody can shoot for you and nobody can argue with. The caption chain never lets a sentence finish, so there is no clean place to leave for two and a half minutes, and the product arrives *inside* one of her sentences rather than interrupting it.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 11.91s | Medium chest-up: elderly woman on a teal sofa, mustard-yellow blazer, patterned dress, lapel pin, handheld mic at her chin. Painted backdrop — deep blue with big orange flame shapes. Even frontal studio light, camera static. | White box, upper third: "She EXPOSES the SECRET to living over 100 years old 😳 / Listen closely ‼️" · magenta caption: "AVERAGE PERSON WHO" |
| 35.72s | Identical framing, identical set, still talking. Nothing has changed but her hand. | Same white box still pinned · "OF RAW GARLIC" |
| 59.54s | Tighter framing of the same angle — the sofa arm has dropped out of the bottom of frame. The white box is gone. | "DIGESTION" |
| 83.35s | The tighter framing again, mid-sentence, free hand gesturing low in frame. | "TIRED AND IN" |
| 107.16s | Hard cut to a different source entirely: a hand holding a dark bottle — "Serene Herbals · Exotic Soursop Bitters" — in a bright white kitchen, marble counter, sink and plant soft behind. Daylight. No speaker in frame. | "YOU GET SOURSOP" |
| 130.98s | Back to the speaker in the original medium framing, mic up, mid-sentence. | "BUT LISTEN SERENE" |

Six stills across 148.84s is all the evidence there is. **The frames do not show:** the audio, so the captions are read off the screen and not off the speech; whether there are more cutaways between the samples; what happens in the final 18 seconds after the last frame; and whether the poster shot the interview or sourced it. What the frames *do* show is that the interview and the kitchen product shot are two visibly different productions.

**What carries the value**

The speaker's own visible credential, held on screen for five of the six beats — an evidently very old woman with a microphone, saying it in her own words. The captions do not persuade; they only keep her mid-sentence so you stay. Neither the product nor the room does any work at all.

**Shoot it**

- **Two framings, one setup.** One camera locked at seated height: a medium chest-up with the sofa arm in the lower corner, and a tighter version of the exact same angle. Cut between them as the speech runs. Never move the camera inside a shot.
- **Set.** A sofa in one saturated colour against a backdrop in a clashing one — this is teal on deep blue with orange shapes. It has to read as a stage, not a living room: the "she's being interviewed" signal is what makes the claim feel found rather than written.
- **The mic is the prop that sells it.** A handheld mic held near the chin says interview, not ad. Skip it and this reads as a spokesperson.
- **Light.** Even, soft, frontal, no hard shadows — broadcast flat, not moody.
- **Wardrobe.** One block of saturated colour (a blazer) over a busy pattern, one small lapel pin. No styling beyond that.
- **Casting is the whole shoot.** The speaker's body has to prove the claim before they open their mouth. If you can't cast that, source it: an existing interview clip works identically here, because nothing in the frame belongs to the brand.
- **Product beat.** Shot separately, one hand holding the bottle, label square to camera, bright white kitchen, daylight, everything behind out of focus. One beat only.
- **Captions.** Auto-caption the speech, 2–4 words per card, all caps, one bright colour with a heavy outline, same lower-centre spot for the entire runtime. No card ever completes a sentence. A small emoji above some cards.
- **The hook card runs at the head only.** White rounded box, upper third, two lines, gone after the first stretch and never brought back.

**Or generate it**

```
vertical 9:16, {SUBJECT} seated on a teal upholstered sofa on a talk-show set, holding a handheld microphone up near their chin mid-sentence, wearing a single saturated block-colour blazer over a patterned dress with a small lapel pin, painted backdrop of deep blue with large orange and gold flame shapes behind them, even soft frontal studio key light with no hard shadows, framed chest-up with the sofa arm in the lower corner, broadcast interview look, no on-screen text
```

*Motion:* camera locked at seated height with no move inside the beat; the only cut is between this medium framing and a tighter version of the identical angle while the speech runs.

*Text overlay pattern:*
- Head only: `{SUBJECT DESCRIPTOR} EXPOSES the SECRET to {OUTCOME} 😳` / `Listen closely ‼️` — white box, upper third, dropped after the opening stretch and never replaced.
- Whole runtime, underneath: `{CAPTION FRAGMENT}` — all caps, one bright colour, 2–4 words, same lower-centre position, always cut mid-sentence.

**Reference:** https://www.instagram.com/p/DZOE5BNuwZM/
