# Clause-chain mechanism demo — rebuild sheet

A man makes an aloe vera smoothie in a dark kitchen, start to finish, while broken fragments of one spoken sentence name the ingredients and what they do — 27.7s, 1,435,250 views, 52,148 likes (@bullyjuice).

**Why it works**

Every caption is a piece of a sentence that never finishes on screen, so there is no clean second to leave — the last frame still reads "which are crucial". And nothing is ever argued: the persuasion is that you watch a real whole aloe leaf get cut open and a real lime get squeezed by hand, so the nutrient names dropped over the top land as labels on something you can see rather than as claims.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 2.22s | Tight close on his own face, head bowed, splashing water over it — wet skin, water running off the chin. White ribbed tank, gold chain, tattooed shoulder. Dark room, one warm light from the side. | *decrease inflammation* |
| 6.65s | Cut to counter height — hands and torso only, face out of frame. A knife slices open a whole raw aloe vera leaf on a wooden board; chopped green fruit and halved limes around it, an empty blender cup at the left edge. | *aloe vera* |
| 11.08s | Closer, over the open blender cup — bare hands squeezing a lime into it. The cup already holds aloe gel, green chunks and lime halves. | *squeezed lime juice* |
| 15.51s | The loaded blender cup seated on its black base on the dark counter, full of the green mix; his white tank out of focus behind it. | no text visible in this frame |
| 19.94s | The jar tipped over a glass on the counter, the blended smoothie pouring in one stream. | *B9* |
| 24.38s | Pulled back to a side profile — he lifts the glass and drinks. Kitchen behind him, a second glass in the foreground. | *which are crucial* |

Two things the frames do not show, and I am not filling them in: whether text ran continuously between these six samples (the 15.51s frame has none at that instant — that is a sampled moment, not proof the beat was silent), and whether any amounts or extra ingredients were named in the parts of the sentence we cannot see. The chopped green pieces on the board read as cucumber but are not identifiable with certainty from the sheet.

**What carries the value**

The raw ingredients handled whole on camera — an actual aloe leaf filleted with a knife, a lime squeezed by hand into an open cup. The caption clauses only name things ("aloe vera", "B9", "decrease inflammation"); the footage supplies the proof that the thing being named is really in the glass. His own body at the open and the close is the standing result — no before/after, no claim, just the man who drinks it.

**Shoot it**

- **Camera:** phone, vertical, handheld. Four of the six beats are hands only at counter height with the face cropped out — the maker is a pair of hands for the middle of the video. The camera reframes freely and changes setup on every beat; there is no locked frame anywhere. Cut on each step.
- **Beat order is the rule:** open on the body/the concern → the raw ingredient opened on camera → the second ingredient added by hand → the machine loaded → the pour → drink it. Face at the open and the close only.
- **Light:** one warm practical source from the side, everything behind it dropping into shadow. Dark counter, dark room. The white tank is what keeps the subject readable against it — that is the wardrobe doing lighting work.
- **Wardrobe:** plain white ribbed tank, nothing branded. Skin and jewellery visible. No styling, no set dressing beyond the actual food on the board.
- **No talent needed:** nobody speaks to camera, nobody acts. A voiceover carries the words and the hands carry the picture.

**Or generate it** — the aloe-leaf beat (6.65s), the shot that does the persuading:

```
vertical 9:16 photograph, counter-height close on {SUBJECT} in a plain white
ribbed tank top, standing at a dark stone kitchen counter, both hands slicing
open a whole raw {PRODUCT} on a wooden board, chopped green fruit and halved
limes scattered around the board, an empty blender cup standing at the left
edge of frame, face cropped above the mouth, one warm practical light from the
side with the rest of the room falling into shadow, shallow depth of field,
phone-camera look, slight grain, no retouching, no on-screen text
```

*Motion:* handheld at counter height, drifting slightly with the hands as they work, no cut inside the beat, the board and the hands staying centred.

*Text overlay:* one lowercase italic clause per beat, bottom-centre, identical position every beat, each a fragment of one continuous spoken sentence and never a complete one — `{benefit clause}` → `{ingredient}` → `{ingredient}` → `{nutrient}` → `{unfinished clause}`.

**Reference:** https://www.instagram.com/p/DR43UfhjoCp/
