# Scored-item list monologue — rebuild sheet

A doctor in scrubs rates six real skincare products out of ten, straight to a phone camera, one product per beat — 50.57s, 195,874 views, 3,089 likes.

**Why it works**

A pinned credential headline turns every number that follows into a verdict instead of an opinion, so the viewer stays to hear their own product judged. The low scores do the persuading: giving a supermarket scrub 1/10 and a drugstore lip balm 2/10 proves nobody is being sold to, which is what makes the 9/10s worth anything.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 4.05s | Chest-up front-camera frame, navy scrubs, plain beige wall. A green exfoliant tube is composited flat over his chest — no hand holds it. | `Dermatologist Rates Skincare Products` · `1/10` · `physical exfoliators are` |
| 12.14s | Identical framing and wardrobe; the wall light is slightly different, so this is a separate take. Product swaps to a white-and-blue lotion pump bottle. | `Dermatologist Rates Skincare Products` · `8/10` · `A gentle moisturizer` |
| 20.23s | Same framing, brighter, a doorframe now at frame left. Product is a white-and-yellow squeeze tube — the brand is not legible in the still. | `Dermatologist Rates Skincare Products` · `9/10` · `A gentle retinal with` |
| 28.32s | Same framing; a wooden edge and doorframe visible. A lip-balm stick lies horizontally in the lower third and the caption runs across it. | `Dermatologist Rates Skincare Products` · `2/10` · `hydrated initially,` |
| 36.41s | Same framing, darker background with a dark doorway at frame right. Product is a black-capped topical solution bottle. The only sampled beat with no speech caption. | `Dermatologist Rates Skincare Products` · `9/10` |
| 44.5s | Same framing and same darker room. Product is a white-and-teal serum bottle. Caption returns. | `Dermatologist Rates Skincare Products` · `9/10` · `This lightweight serum` |

Not shown by the frames: whether the camera drifts inside a beat, what the speech actually says between the caption fragments, and what happens after 44.5s — the stills stop before the end of the 50.57s runtime. The post caption carries no structure of its own, just a positioning line and hashtags: *"Skincare that works! Here to help you find the right products for your anti-aging journey for clear, glowy, and healthy skin! 😉 2026 Glow Up! ✨"*

**What carries the value**

The score badge on products the viewer can name — and specifically the low ones. The headline supplies the credential that makes a number worth reading; the 1/10 and the 2/10 prove the rater is judging rather than selling, which is what buys belief for the 9/10s. Nothing is demonstrated, applied or held at any point; the products are flat cut-outs pasted into the frame.

**Shoot it**

- **Camera.** Phone front camera, propped or at arm's length, square-on at standing eye height. Chest-up, subject centred, head in the same place in frame every time. It does not move.
- **Takes.** Shoot each rating as its own take in the same spot. The source video's background light visibly shifts between beats, so beat-to-beat continuity is not required — identical framing and identical wardrobe are what make it read as one piece.
- **Wardrobe.** One plain uniform that reads as the credential, worn in every beat — here a navy V-neck scrub top, no badge, no lanyard. No changes, no jewellery, nothing to look at.
- **Light.** Soft, even, frontal indoor light. No window in shot, no shadow direction, no colour.
- **Room.** Plain wall, undressed. A doorframe edge is fine; nothing styled.
- **Products.** Cut out straight-on and composited flat into the lower third in the edit — no hands, no holding, no demo. Label square-on and readable.
- **Order.** Put a low score early. A run of high scores reads as an ad; the first damning number is the whole credibility engine.
- **Before you shoot it:** the headline is an authority claim. Whoever is on camera has to actually hold the credential the box names.

**Or generate it**

```
vertical 9:16 front-camera photograph, {SUBJECT} framed chest-up and centred,
square-on at standing eye height, wearing a plain navy-blue V-neck medical scrub
top with no badge or lanyard, mid-sentence with the mouth open talking straight
to the lens, in a plain beige-walled interior room with a doorframe edge just
visible at the side and nothing else dressed into the shot, soft even frontal
indoor light with no visible window and no strong shadow direction, phone
front-camera look, slight grain, no retouching, no on-screen text; {PRODUCT}
appears as a straight-on cut-out composited flat across the lower third of the
frame over the subject's chest, label square-on and readable, with no hand
holding it
```

**Motion.** Camera fixed at the same chest-up distance and angle in every beat with nothing moving but the speaker's face — generate every beat from the same seed frame, and add the product cut-out and the badge in the edit.

**Text overlay.** One white rounded box pinned top-centre, two lines, unchanged from first frame to last: `{CREDENTIAL} Rates {CATEGORY} Products`. Then per beat, a green rounded badge just above the composited product reading `{n}/10`, and a bold white speech caption below it cut off mid-sentence: `{fragment}` — `1/10` + `physical exfoliators are` → `8/10` + `A gentle moisturizer` → `2/10` + `hydrated initially,`.

**Reference:** https://www.instagram.com/p/DVEHt0OkcAK/
