# Locked-frame subtitled monologue — rebuild sheet

A 97.75s ad by `hua_jin123`: two women seated side by side in a herbalist's room, one talking straight to camera for the entire runtime, rolling speech captions underneath, no product and no cutaway in any sampled frame. 63,841 views · 216 likes. The post is tagged `#syntheticperformer #ad` and every frame carries a small `genaicontent` watermark bottom-left — the performers are generated, not filmed.

**Why it works** — The frame never changes, so the words are the only event: the viewer has nothing to look at except the person making the claim, and the wall of herb jars behind her supplies a credential nobody has to argue for. The captions run as one continuous, never-completed sentence that escalates through symptoms most people won't say out loud, so the read itself is the retention device — you can't leave mid-diagnosis.

## The beats

| Time | What happens | On-screen text |
|---|---|---|
| 7.82s | Locked eye-level two-shot, waist-up. Older woman in a navy mandarin-collar jacket on the left, mid-speech, one hand raised in a small gesture. Younger woman in a dark green mandarin-collar top beside her, hands folded, silent. Behind them: a wooden shelf of glass jars full of dark dried herbs, a framed Chinese-character sign high on the wall, a big potted plant, a window with daylight and green foliage outside. | women understand that your body needs healing |
| 23.46s | Identical framing, no camera move. She's still talking; hand dropped lower. The second woman hasn't moved. | you have to go inside to fix it |
| 39.1s | Identical framing. Mid-sentence, hand closed near her lap. Second woman unchanged, looking at the lens. | the odor gets stronger intimacy becomes painful |
| 54.74s | Identical framing. Gesturing with a closed hand. | and keep your pH stable every single day |
| 70.38s | Identical framing. Hand raised again. | most probiotics on the market are full of cheap fillers |
| 86.02s | Identical framing at the last sampled beat — still no product, no cutaway, no reframe. | and they feel better than they have in years |

Said plainly: I only have six stills across the runtime, so I can't rule out short cuts between them — but the framing, the seating, the light and the background are identical in all six, so this is one locked setup start to finish. **No product is shown at any sampled beat**, and no CTA appears on screen; the call lives entirely in the post caption: *"Comment Help and I'll send it to you right now 🙌 But make sure to follow me, or sometimes they won't allow me to send you a message ❤️"*. Whether a product ever enters frame between the sampled beats, I can't say from this sheet.

## What carries the value

The spoken diagnosis, staged as a clinic. An elder-practitioner figure names intimate symptoms out loud in escalating order — odor, painful intimacy, pH — then knocks the whole category ("cheap fillers") and closes on relief. The silent second woman and the herb-jar shelf are the credential; the unmoving camera means there is nothing to watch but the argument. Nothing is demonstrated and nothing is proved on screen — the persuasion is entirely the words plus the authority of the room.

## Shoot it

- **Camera.** Phone on a tripod, eye level, waist-up two-shot. Lock it and never touch it — no zoom, no reframe, no second angle, no cutaway. One take for the whole runtime; if you need to cut, cut on the same frame so the join is invisible.
- **Light.** Soft daylight from a window off to the side/behind the camera. No lamps, no reflectors, no colour. It should look like a room, not a set.
- **Wardrobe.** Plain, high-collar, dark muted colours on both people. No logos, no jewellery beyond one plain bracelet. The speaker gestures small and low, near her lap — never big.
- **Casting and staging.** One speaker who reads as an experienced practitioner, one silent person beside her who never moves and never speaks. The second person's whole job is to be there.
- **Set dressing.** The background does the credentialling: a shelf of glass jars with visible dried contents, a framed sign, a large plant. Dress it once, then leave it.
- **Captions.** Burn in the speech as two-line white centre-frame captions that change continuously with the talking. Nothing is ever pinned; there is no headline and no label at any point.
- **The call.** Keep it off screen. It goes in the post caption as a comment-to-DM gate.

## Or generate it

```
vertical 9:16, locked eye-level two-shot, waist-up, of {SUBJECT} seated on a low sofa
mid-speech to the lens with a small hand gesture, a second person seated beside them in
silence with hands folded in their lap; both in plain high-collar clothing in dark muted
colours; behind them a wooden wall shelf of glass jars filled with dark dried herbs, a
framed dark sign on the wall above, a large potted plant, and a window with soft daylight
and green foliage outside; even soft daylight from the window, phone-camera look, slight
grain, no retouching, no on-screen text
```

**Motion.** Camera absolutely locked for the whole runtime — same distance, same angle, no zoom and no reframe; only the speaker's mouth and hands move while the second person stays still. Generate every beat from the same seed frame so the room matches exactly.

**Text overlay pattern.** Speech captions, centre frame, two lines, white with a soft shadow — one clause per beat, changing continuously, nothing pinned:

> "{audience} understand that {problem framing}" → "you have to {mechanism} to fix it" → "{symptom escalates} {second symptom escalates}" → "and keep your {measure} stable every single day" → "most {category} on the market are {category knock}" → "and they feel better than they have in years"

**Reference:** https://www.instagram.com/p/Db_vfYTS6W7/
