# Spoken caption, applied demo — rebuild sheet

A 37.68s scalp-detox treatment run start to finish on one man's head, no face and no talking head, with one narration sentence per beat sitting in a black box up top — 141,544 views, 3,659 likes, by roots_follicle.

**Why it works**

The whole runtime is one head being worked on, so the untreated state and the payoff are the same surface and the change can't have been cut in. The narration never argues with the picture — it reclassifies what you're already watching ("shampoo removes dirt… but it doesn't remove the buildup"), so the procedure supplies the proof and the text only supplies the reason.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 3.01s | Close from behind and above on a bald scalp, dull and dry, filling the frame; a dark applicator brush enters at the bottom edge. Wooden cabinet and tiled floor behind. | Fellas… your scalp isn't truly clean just because you washed it. |
| 9.04s | Closer, same vantage: green product brushed across the entire scalp in visible strokes, white towel around the shoulders. | *(none)* |
| 15.07s | Wider, from the side: the subject reclined with their head inside a black dome hood, cord running down, white cape with green smears on it. | Shampoo removes dirt, sweat, and oil—but it doesn't always remove the buildup that's been sitting on your scalp for weeks. |
| 21.1s | Head tipped back into a basin under a black gooseneck tap, water running over the scalp, two hands working it. Bright window blowing out behind. | That's why scalp exfoliation and detoxing matter. |
| 27.13s | Back in close on the clean scalp; a wooden-handled applicator touches the crown. Wheeled salon chair and a light stand on the tiled floor behind. | That's why scalp exfoliation and detoxing matter. |
| 33.16s | Tightest shot of the video: the finished scalp, glossy and even, ear and earring at the right edge, white towel below. | *(none)* |

Only six stills were sampled, so anything between them is unknown — how many cuts sit inside each stretch, and whether the text fades or hard-cuts, cannot be read from the frames. There is no audio to check either: the text is treated here as subtitled narration because the sentences are the post caption's prose word-for-word, which is evidence, not proof.

**What carries the value**

The one head. It is dull at the open, coated in green, steamed, rinsed, then glossy at the close — same scalp, same session, so the before-state is still on screen when the payoff lands. No graphic, no label and no face does any of the persuading; the text only names why the procedure exists.

**Shoot it**

- **Camera:** a phone, handheld, close, at the height of the work. Shoot from behind and above the seated subject for the application beats, from the side for the reclined beat, and over the basin for the rinse. It is not on a tripod — the position changes every beat and it reframes with the hands.
- **Order is the format:** untreated surface → product applied all over → the wait/process step → the removal → the finishing touch → the finished surface, tightest shot last. Do not cut away to anything else at any point.
- **Light:** whatever the room has. Flat, even indoor light throughout; the rinse beat is shot straight into a bright window and the background blows out — leave it, that reads as real.
- **Wardrobe:** the subject wears a white towel or cape around the shoulders and nothing else is visible. Their face never enters frame. The operator is hands only — one bare forearm, a ring on one hand at the basin; no uniform is visible in the frames, so keep the operator out of the wardrobe question entirely.
- **Room:** small and tiled, with a wheeled chair and a light stand in shot. Whether this is a salon or a room at home is not determinable from the frames — either reads correctly, so long as it looks used rather than styled.
- **No talent needed.** No face, no performance, no personality — one subject who sits still and one pair of hands.

**Or generate it**

Hero beat is 9.04s — the product going onto the whole surface.

```
vertical 9:16 close photograph shot from behind and slightly above {SUBJECT},
seated, their bald scalp filling most of the frame, a white towel around their
shoulders, a hand holding an applicator brush spreading {PRODUCT} across the
scalp in visible strokes, a small tiled treatment room behind them with a
wheeled chair and plain cabinetry, flat even indoor light, phone-camera look,
slight grain, no retouching of the skin, face not visible, no on-screen text
```

**Motion:** close handheld from behind, drifting with the hand as it works across the scalp, no cut and no zoom inside the beat.

**Text overlay:** one complete sentence per beat in a black rounded box, top third, held for the whole beat and sometimes across two —

- opener: `{Audience}… your {surface} isn't truly clean just because you {ordinary routine}.`
- mechanism: `{Ordinary routine} removes {the easy stuff}—but it doesn't always remove {the buildup} that's been sitting on your {surface} for {duration}.`
- verdict: `That's why {the service} matters.`

The final beat carries no text at all — the finished surface closes it alone.

**Reference:** https://www.instagram.com/p/DaobPh2tlxW/
