# Sticky-line maker demo — rebuild sheet

An 18-second hands-only demo of a pink wall-mounted shower brush/dispenser, opened with one casual line and then run wordlessly through the mechanism — 6,380,266 views, 134,776 likes, by `dokidoki_desk`.

**Why it works**

One throwaway line ("This is my new shower obsession") sets the promise in the first second, and then the video spends every remaining second being evidence for it — hands opening, loading and pressing the thing on a real wet wall, with no face to grant permission to leave and no claim to argue with. The framing gets closer on each beat, so the payoff is the mechanism itself lighting up under a thumb rather than a result shot or a spoken benefit.

**The beats**

| Time | What happens | On-screen text |
| --- | --- | --- |
| 1.45s | Wide-ish tiled bathroom. A bare arm pulls the white shower curtain back; a shelf of bottles at left, the pink unit small on the wall at left-centre. Room and product placement established in one shot. | This is my new shower obsession |
| 4.34s | Close on the unit against white tile. A hand — pale-blue nails, cream knit sleeve pushed back — grips the round white bristle disc on its front. | — |
| 7.24s | Tighter, straight-on. Two hands: the upper thumbs the small black round cap on top, the lower steadies the bristle disc. Silver bracelet on the lower wrist. | — |
| 10.13s | Same unit; the hand is pulled back and motion-blurred at upper right. A white blob of product now sits in the middle of the bristle disc, and the black round face reads as a lit screen. | — |
| 13.02s | Angled side profile from the left — the disc protruding from the pink body — with a lathered arm passing across frame beside it. Wall looks wet. | — |
| 15.92s | Closest shot, low side angle. A tattooed wrist; the thumb presses the black round face, now glowing blue with a readout, the white disc filling the lower frame. | — |

Honest gaps: the line is visible only in the 1.45s frame and absent from all five later frames, so treat it as an **opening** line rather than one pinned across the runtime — six stills can't prove exactly when it drops. The frames also can't tell you whether the camera moves *within* a shot (only that each beat sits closer than the last), whether there's a voiceover or only music, or what the readout on the lit face actually says. The caption is a pre-order/DM ordering funnel — a reseller's checkout instructions, not part of the video's structure.

**What carries the value**

The mechanism worked by hand in a real wet bathroom: disc pulled, cap opened, product loaded, control pressed and lit — closer with every beat. No face, no dialogue, no before/after. The persuasion is simply *this thing functions, mounted, in a real shower*.

**Shoot it**

- **Camera:** phone, vertical, held at the product's own height on the wall. One shot per beat, each framed tighter than the last — wide room, then hands-on, then straight-on close, then the control filling frame. Don't zoom inside a shot; just move in between them.
- **Light:** ordinary bathroom light, soft and diffused. Nothing added. Wet tile and a bit of steam are a feature, not a problem.
- **Wardrobe:** hands and forearms only — no face ever enters frame. Sleeve pushed back, one small piece of jewellery, plain nails. Nothing styled; it has to read as someone's own bathroom.
- **Rules:** product stays mounted where it lives for the whole video. Every beat is a real physical action on it (open, load, press) — no cutaways, no b-roll. Text appears once, on the opening shot, then never again.

**Or generate it**

```
vertical 9:16 photograph, close on {PRODUCT} mounted flat against a white tiled
bathroom wall, hands only in frame — one hand in a pushed-back cream knit sleeve
gripping the front of {PRODUCT}, pale nail polish, a thin silver bracelet on the
wrist — soft diffused indoor bathroom light with no visible window, damp tile,
phone-camera look, slight grain, no retouching, no on-screen text, no face in frame
```

*Motion:* handheld at the product's own height, holding steady on the wall-mounted unit while only the hands move — no zoom, no pan; the framing simply sits closer than the shot before it.

*Text overlay:* `"This is my new {ROOM} obsession"` — one lowercase-casual line in thin white type, left of centre in the middle third, on the opening shot only. Every later beat carries no text.

**Reference:** https://www.instagram.com/p/DTpcDVqkfBx/
