# Dropped hook, roaming monologue — rebuild sheet

A 14.5s front-camera monologue: one man walking his own property, talking straight to the lens, with a hook card that lands, drops, and is replaced by a takeaway card at the end. 150,116 views · 5,568 likes · @robert.pitts.estates.

**Why it works** — The hook card makes a claim and then refuses to finish it ("They Don't Miss You… At First"), so the viewer stays through the middle of the video to collect the turn the ellipsis withheld. Nothing on screen changes except the estate sliding past behind him, which does the credentialling silently — he never says a word about the house, so it reads as where he lives rather than as a flex.

## The beats

| Time | What happens | On-screen text |
|---|---|---|
| 1.16s | Arm's-length selfie, subject in the lower-left, mid-sentence. Cream Spanish-style estate, turquoise pool, palm trees behind. Flat overcast daylight. Hook card lands top-left. | **They Don't Miss You… At First** · `BE REAL WITH` |
| 3.48s | Identical framing. Background has slid — pool now centred behind him. He is walking; no cut is visible. | **They Don't Miss You… At First** |
| 5.8s | Identical framing. A stone fountain has entered behind his shoulder, pool pushed to the edge. Hook card is gone. | `THAN YOU.` |
| 8.11s | Identical framing. Fountain directly behind his head, estate balcony above it. Still no headline. | `FINALLY REALISE YOUR VALUE,` |
| 10.43s | Identical framing. Red flowerbed enters at the right. A second, different card appears — top-right, wider, sentence case. | **Know your worth — business and personal.** · `PLEASE.` |
| 12.75s | Identical framing, still talking, fountain and flowers behind. Second card has dropped; frame is clean of text. | — |

Bold = the headline card. `Mono` = the burned-in speech subtitle, all caps, one clause at a time, with the word being spoken boxed in a bright pink/red highlight.

**Not visible in the frames, stated plainly:** whether there are cuts. The background travels in one consistent direction and his framing never changes, which is what a slow walk looks like — but six stills cannot rule out matched-angle cuts. There is also a small teal angular graphic sitting next to the caption box in every frame; from stills alone I can't tell whether it's a decorative pointer, a logo tail or part of an animated lower third. Don't rebuild it as if you know what it is.

## What carries the value

The unfinished hook, held over a man who never stops talking while a visible estate slides past behind him. The words are the product; the property is the credential he never mentions. There is no demonstration, no product, no cutaway and no second angle — if the line isn't strong enough to survive being read while nothing happens, this format has nothing to fall back on.

## Shoot it

- **Camera:** phone front camera, arm's length, held at face height. Lock the subject's size and position in frame and keep it there for the entire runtime — the only thing allowed to move is the background.
- **Movement:** walk slowly and continuously through a location that changes as you pass through it (pool → fountain → planting). One unbroken take. Never reframe, never cut to a second angle.
- **Light:** outdoors, overcast or open shade. Flat, no fill, no reflector. It should look like he stepped outside and hit record.
- **Wardrobe:** one plain jacket, no pattern, no logo. A visible clip-on lavalier mic on the chest is part of the look — it reads as someone who does this daily, not someone who staged this.
- **Location:** somewhere that proves the claim without being talked about. It has to be genuinely yours or genuinely borrowed; the format dies if it looks like a rented backdrop.
- **Audio:** delivery is the whole shoot. Talk from the first frame — no intro, no "hey guys". The video opens mid-sentence.
- **Post:** burn in speech subtitles, all caps, bottom third, one short clause on screen at a time with the spoken word highlighted. Headline card in a black box in a top corner: on for the first third, off for the middle, a *different* card for the last third.

## Or generate it

```
vertical 9:16 front-camera selfie photograph, {SUBJECT} described exactly,
chest-up and filling the lower-left of frame, mouth open mid-sentence,
wearing a plain zip jacket with a small black lavalier mic clipped to the
chest, standing outdoors in front of a large residential property with a
pool, palm trees and a stone fountain behind them, flat overcast daylight
with no fill light, phone front-camera look, slight grain, no retouching,
no on-screen text — no product is held or shown in this format
({PRODUCT} does not appear in frame)
```

**Motion:** camera held at arm's length and locked to the face — the subject's size and position in frame never change while they walk slowly, so the entire background travels across the frame behind them for the whole runtime.

**Text overlay pattern:**

- Opening third, black box in one top corner, white serif, two lines, ending on an ellipsis that withholds the turn: `{CLAIM}… {DEFERRAL}`
- Middle third: no headline at all.
- Final third, black box, sentence case, the takeaway: `{TAKEAWAY} — {DOMAIN_A} and {DOMAIN_B}`
- All runtime underneath: `{SPOKEN_CLAUSE}` in all caps, one clause at a time, spoken word boxed in a bright highlight colour.

**Reference:** https://www.instagram.com/p/DX7_xJpknzD/
