# Subtitled monologue, evidence cutaways — rebuild sheet

A doctor in a lab coat opens on a split frame labelled with two audience groups, then hands the runtime over to close-up treatment footage on visibly different skin, and comes back to the same split frame to close. 47.48s · 411,922 views · 16,393 likes.

**Why it works**
The caption is a single sentence chopped into fragments, so it is unfinished at every beat and there is never a clean place to leave. The cutaways then settle the claim physically — the same procedure, shot in the same framing, on skin that is plainly different — so the viewer sees the comparison rather than being told it.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 3.8s | Split frame, two header labels; the same woman in both halves — white lab coat, hairnet, safety goggles, blue gloves, clip mic — in a clinical lab room, gesturing to camera. Blue wall sign behind reads "…ere reactions spark innov…". Locked, chest-up. | WHITE SKIN · BROWN SKIN · "Use steam" |
| 11.4s | Full-bleed macro, presenter gone. A hand with dark burgundy nails holds a small glass vial against a face — glossy lips, one cheek, brown skin. Vial label only partly legible: "TCA", "…peeling", "…CS PREMIUM". | "or" |
| 18.99s | Close-up on a reclined person with brown skin, eyes closed, hair in a white towel; a black-gloved hand works at the brow. Treatment-room shelving soft behind. | "for skin of colour." |
| 26.59s | Close-up on a reclined Black woman with braids under a white headwrap; a black-gloved hand holds a blue-and-black handheld device to her cheek. Small green circular badge, numeral 2, top right. | "2" · "and" |
| 34.19s | Close-up on a lighter-skinned woman's face, eyes closed, skin wet and glossy with product; a bare hand at her jaw. Same framing as the two beats before it. | "Caucasian skin." |
| 41.78s | Back to the opening split frame — same labels, same room, same wardrobe, different pose in each half. | WHITE SKIN · BROWN SKIN · "If you want a" |

What the frames do not show, and I have not filled in: the audio, so the sentence is reconstructed from the caption fragments only; what the numbered badge counted before beat 4 (a "1" almost certainly exists earlier, but it is not in any sampled frame); the vial's full label; whether the two halves of the split frame ever run different footage rather than the same presenter; and whether there is a card between 41.78s and the end carrying the offer named in the post caption.

**What carries the value**
The run of real treatment close-ups on visibly different skin tones, shot in the same framing so the skin is the only variable — under a sentence that never finishes. The lab coat, goggles and clinic room supply the credential; the caption supplies the retention.

**Shoot it**
Two setups, nothing else.

- *Presenter setup* — one locked camera, chest-up, in a real clinical or lab room with something printed on the wall behind. Do not move it; the last beat has to match the first exactly, so mark the floor. Wardrobe is the whole credential: white coat, disposable hairnet, clear safety goggles, gloves, clip mic visible. Room light only — flat overhead ceiling light, no styling, no fill.
- *Treatment setup* — phone held close at the reclined subject's own level, static through each step, gloved hands only in frame. Shoot the identical framing on each subject so the only difference between the cutaways is the skin. Same room, same light, no reframing between subjects.
- *Text* — burn the two group labels into the split frame as header bars (black on white, black on gold). Subtitle the speech in fragments, one per beat, lower third, bold white sans with one emphasis word per beat in gold italic serif. Never let a beat carry a complete sentence.
- *Talent* — this one does need a person on camera and real treatment footage on more than one subject. It cannot be rebuilt hands-only.

**Or generate it**

```
vertical 9:16 close photograph of {SUBJECT} reclined on a treatment bed, eyes closed,
hair covered by a white towel or headwrap, a practitioner's black-gloved hand applying
{PRODUCT} to the cheek or brow, treatment-room shelving out of focus behind, flat even
indoor clinic light, clinical but unstyled, phone-camera look, slight grain, no
retouching of the skin, no on-screen text — regenerate this identical framing for each
{SUBJECT} so skin tone is the only thing that changes between beats
```

*Motion:* camera close and static at the reclined subject's own level, only the gloved hand moves through one continuous step; cut to the next {SUBJECT} in the same framing rather than reframing.

*Text overlay pattern:* two fixed header labels across the split presenter frame at the open and the close — `{GROUP A}` on one half, `{GROUP B}` on the other, black type on white and on gold bars. Over every beat, one fragment of continuous speech in the lower third, bold white sans with the emphasis word in gold italic serif: `Use {METHOD}` → `or` → `for {GROUP B}.` → `and` → `{GROUP A}.` → `If you want a` — never a completed sentence at any beat. Optional small green circular step badge `{n}` top-right on a procedure beat.

**Reference:** https://www.instagram.com/p/DU3X2InDExF/ — @drvanitarattan. Post caption: "Write YES below to get your FREE guide to professional grade treatments safe for skin of colour. / Love Dr V x / #facials #brownskincare #blackskincare"
