# Pinned line acted out — rebuild sheet

A 13.26s home-shot gag by coachmontii: one caption sits on screen the whole time — "When your dog got into your creatine" — a man walks in, we cut to his dog standing upright on its hind legs for three straight beats, then cut back to his deadpan face. 5,524,007 views · 286,381 likes.

**Why it works**

The line is a premise the viewer has to see settled, and the shots settle it literally — the subject holding an impossible pose for three beats is proof, not a punchline you have to be told. The human bookends do the rest: someone walking in gives you a reason to look, and the reaction face at the end tells you how to feel without a word of dialogue.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 1.06s | Shot from inside a room past a white door frame — a man in a dark headband, black tank and teal shorts steps in, head down. Plain hallway light. | When your dog got into your creatine |
| 3.18s | Same take, closer: he's mid-room, hallway behind him (framed picture, closet doors, a yellow object on the floor), strap across his chest, mouth open mid-word, looking off down the hall. | When your dog got into your creatine |
| 5.30s | Hard cut. Low angle, close: a chocolate labrador standing upright on its hind legs, mouth open, filling the frame. White wall, wood floor, edge of a grey carpeted step. | When your dog got into your creatine |
| 7.43s | Same setup — dog still upright, mouth closed, holding it. Chest and forelegs hang forward so the frame reads as a physique shot. Hard shadow on the wall. | When your dog got into your creatine |
| 9.55s | Dog still upright, turned slightly, head raised away from camera, framed inside a doorway. Same low angle, same room. | When your dog got into your creatine |
| 11.67s | Cut back to the man in the opening hallway, tighter on his face: lips pursed, eyes cut to the side. Held deadpan. | When your dog got into your creatine |

Not visible in the frames, so don't assume it: whether anyone speaks (his mouth is open at 3.18s, but stills can't tell you if that's dialogue or a reaction), what happens in the gaps between the six samples, and whether beats 1–2 are one continuous take or a cut. The product named in the caption **never appears on camera** at any sampled beat.

**What carries the value**

The subject held upright and still for three consecutive beats — the caption's premise made physically real — wrapped in a person walking in and a person reacting. Not the product: it's named in text and never shown.

**Shoot it**

- **Camera:** phone, vertical, handheld throughout. Two positions only. Position A is normal chest height in a hallway, shooting a person entering and later their face. Position B is low — below the subject's chest, angled up — so the subject reads big and fills the frame. No zooms, no moves inside a beat.
- **Cuts:** three of them. Person in → subject → back to person. Give the subject three separate holds rather than one long shot; the repetition of the same pose from a barely-changed angle is what sells it.
- **Light:** whatever is already in the room. Flat indoor daylight, hard shadows on a white wall, no kit, no bounce. It should look like nobody set anything up.
- **Location:** a plain lived-in hallway — bare wall, wood floor, a doorway to frame the subject. Do not dress it.
- **Wardrobe:** everyday clothes for the room the person is in — here, gym wear because he's walking in from a workout. No brand styling, no wardrobe change between beats.
- **Performance:** no lines to deliver. The person enters, looks, and at the end holds one deadpan expression. That's the whole ask — this rebuilds without a paid creator.
- **Text:** type the line once and leave it on for the entire clip. Never change it, never move it.
- **The one real dependency:** the gag needs a subject that can physically hold the pose the caption claims. That's the casting problem to solve before you shoot, not something the edit fixes.

**Or generate it**

The beat to generate is the subject reveal (5.30s) — the other five are cheap to shoot.

```
vertical 9:16 phone photograph, low angle from below chest height, {SUBJECT} upright and facing camera at close range so it fills the frame, plain white hallway wall behind with a hard shadow cast across it, wood floor and the edge of a grey carpeted step at the bottom of frame, flat daytime indoor light with no lighting kit, everyday lived-in home, slight motion blur, phone-camera look, no retouching, no on-screen text
```

**Motion:** handheld from a low fixed position, camera holds and breathes while {SUBJECT} stays upright in frame — no zoom, no cut inside the beat; the hold is the joke.

**Text overlay:** one line pinned unchanged for the entire runtime, centred in the lower-middle third, white with a soft drop shadow, wrapping to two lines —

> When your {SUBJECT} got into your {PRODUCT}

**Reference:** https://www.instagram.com/p/DZXi0SLsnwO/
