# Subtitled monologue, evidence cutaways — rebuild sheet

A 72-second gut-health monologue by @milesandmika: one man in one outfit reciting a morning protocol while the camera moves him through four rooms, with a hands-only product pour cut in as the proof. 7,427 views · 230 likes.

**Why it works** — The captions are fragments of one unbroken spoken sentence, so every beat lands mid-thought and there is never a clean place to leave; the viewer is always waiting for the end of a sentence that only arrives at "and hit the link". The room changes every beat while the speaker, the wardrobe and the shoulder-parrot stay identical, so the piece reads as one continuous take of a real morning instead of a set-up, and the exact protocol is withheld behind a comment gate in the post caption ("Comment GUT if you want the exact morning protocol") after the free version has already been recited.

## The beats

| Time | What happens | On-screen text |
|---|---|---|
| 5.78s | Dark room, black walls, wood-slat ceiling, daylight from the far end. He crouches low beside a headless mannequin torso in a black sports bra, hand at its midsection. Parrot on his shoulder. | "and old fecal matter" |
| 17.33s | Standing behind a kitchen island in a glass-walled room, pines outside. Both hands flat on the counter, a tall glass of water with two lemon slices in front of him. | "of fresh ginger" |
| 28.88s | No person. Hands-only insert on dark marble: one amber bottle tipped over a glass of iced amber drink with a lemon slice, second bottle standing behind, labels to camera. | none visible in this frame |
| 40.44s | Back in the glass-walled room, chest-up, holding the finished drink near his chest, talking to the lens. | "the bloat is down" |
| 51.99s | Seated on a brown leather couch against a black brick wall, both bottles held up at chest height, labels square to camera. | "sea salt and ginger" |
| 63.54s | Identical couch framing — same seat, same wall, same distance. Bottles still held up. | "and hit the link" |

The sheet is six stills across 72 seconds, so what happens between them is not visible: the cuts, the number of setups beyond the four seen, and the audio are all unread. The captions are the only evidence of what is being said — I have not heard the track. The 28.88s frame shows no caption, but a caption may have been on screen a moment either side of that still.

## What carries the value

The never-completing caption chain. Each beat is one clause of a spoken morning protocol cut off mid-sentence, so the sentence itself is the retention device, and the ingredients land as a recipe being recited rather than a product being sold. The product only ever appears as a consequence of the recipe — poured into the glass, then held up while the sentence finishes on the call.

## Shoot it

- **Camera:** phone, vertical, handheld, at the subject's own height. No tripod look, no locked frame across the piece — but the last two beats reuse one identical framing, so the closing hold reads as a single settled shot. One cut per beat.
- **Locations:** four setups in one property, visibly different from each other (a dark utility space, a bright glass-walled kitchen, a countertop insert, a couch against a dark wall). No establishing shots, no transitions — cut straight from room to room.
- **Light:** all natural. Daylight through the windows in the bright rooms, spill light in the dark one. Nothing added, no fill, no colour.
- **Wardrobe:** one outfit held across every location — that continuity is what makes four rooms read as one morning. Change the room, never the clothes.
- **The insert:** one hands-only beat with no face at all — the product poured into the drink on a dark surface with both labels readable. It is the only shot in the piece that is about the product.
- **Text:** white serif, centred mid-frame, one word italicised per card. New fragment every beat, never a full sentence, last card is the call.
- **Note on the source:** this creator has a cockatoo on his shoulder in every person-frame. It is his signature, not part of the structure — a rebuild does not need one, and a maker copying it will just be copying him.

## Or generate it

The single most important beat is the closing hold — speaker, product to lens, caption fragment.

```
vertical 9:16 phone-camera photograph, {SUBJECT} seated chest-up on a brown
leather couch against a black-painted brick wall, in a mustard-yellow varsity
jacket over a black tee, holding two bottles of {PRODUCT} up at chest height
with the labels square to the lens, mid-sentence to camera; soft daylight from
frame left, warm lived-in interior, slight grain, no retouching, no on-screen
text
```

**Motion:** camera locked at seated eye level, no push and no reframe — only the speaker and the held bottles move, and the identical framing is reused for the beat that follows.

**Text overlay:** `{clause of one continuous spoken sentence, cut off mid-sentence}` — white serif, centred mid-frame, one word italicised for emphasis; replaced on every beat, never completing a sentence, ending on `{and hit the link}`.

**Reference:** https://www.instagram.com/p/Dcep0IuB_nX/
