# Stunt funnel reveal — rebuild sheet

A 39.4s real-estate listing that opens on a raw chicken held up over an ocean and, half a runtime later, turns into a plain house walkthrough — 9,458,150 views, 394,414 likes, by ryan_ricepropertiesgroup.

**Why it works** — The first half is a gag with no visible connection to the thing being sold, so the viewer stays to find out what the chicken has to do with anything; the map beat, pinned with the same chicken icon, is the hinge that converts that curiosity into a destination. By the time the property appears the watch is already paid for, so an ordinary bathroom and bedroom get seen by people who would never have opened a listing tour.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 3.15s | Extreme close-up: two bare hands hold a plucked yellow chicken up into frame against a bright beach — wet sand, breaking surf, blue-green shallows, hard sun. Face out of frame. | — |
| 9.46s | Open ocean, no subject in frame — deep blue water, a headland and hills on the far horizon, clear sky. | TO |
| 15.76s | Screen recording of a dark-mode navigation map: "…LLOWOOD DR", "ANTIETAM RD", "…DLE RD", white arrows on the roads, and a circular pin at centre carrying a chicken icon. | WAY TO |
| 22.06s | Wide exterior from the street: split-level suburban house, tan siding and brick, garage left. A man in sunglasses, pink blazer, lilac trousers and white sneakers stands on the front walk mid-gesture. Bare trees, dormant lawn, hard midday sun, long shadow. | IT OUT |
| 28.37s | Interior bathroom from the doorway — vanity and mirror with sconce lights, toilet, floral shower curtain, peach walls, warm artificial light. | — |
| 34.67s | Bedroom, wide at standing height — ceiling fan, made bed with grey floral cover, window with sheer curtain, dark dresser, teal armchair. | — |

Read honestly: the three text fragments are pieces of a longer spoken line, not designed overlays — bold white all-caps, centred low, a couple of words at a time. The six stills do not contain the full sentence, so do not reconstruct it. The stills also cannot show whether the camera moves in any beat, or what the audio is.

**What carries the value** — The unexplained prop. A raw chicken over an ocean, then the same chicken as the pin on a map, is what holds the first 20 seconds; the property itself does no persuading until the attention has already been bought.

**Shoot it** — Phone, vertical, no rig. Beat 1: hold the prop at arm's length in a location it has no business being in, close enough that it fills half the frame, sun behind camera, face out of shot. Beat 2: a plain wide of the landscape between the prop and the destination — no subject, no styling. Beat 3: screen-record a phone map zoomed to the destination street, with the prop's icon as the pin (this is a screen recording, not a shot). Beat 4: stand back at the street and frame the whole building wide, subject small in it — this is the only on-camera beat and it needs no acting, just standing and talking. Beats 5–6: walk each room from the doorway at standing height and let it sit; existing room light only, nothing dressed or relit. Wardrobe rule: one loud colour on the subject so the wide shot reads at thumbnail size — here a pink blazer and lilac trousers against a beige house. Shoot the interiors on an overcast-free day for window light and do not colour-correct.

**Or generate it** — the cold open is the beat worth generating; the interiors should be real footage of the real thing.

```
vertical 9:16 photograph, extreme close-up of {SUBJECT}'s bare hands holding {PRODUCT} up at arm's length so it fills the near half of the frame, shot on a bright beach — wet sand and breaking surf directly behind and below, blue-green shallow water, a headland on the far horizon, hard midday sun from behind camera, plain daylight, no styling, phone-camera look with slight grain and blown highlights, face out of frame, no on-screen text
```

Motion: handheld at arm's length, {PRODUCT} turned slightly so it reads against the water, the frame breathing with the hand — no zoom, no cut inside the shot. (The stills cannot tell us whether the original moves; this is the spec, not an observation.)

Text overlay: bold white all-caps sans, centred lower third, 1–3 words at a time in time with a spoken line — `{FRAGMENT}` — so the sentence is never complete on screen. The fragment that lands on the arrival beat is the call to action ("IT OUT").

**Reference:** https://www.instagram.com/p/DU-hGtyDvCk/
