# Filth-extraction montage — rebuild sheet

A 61-second exfoliating-gel review by @mohitburad_ that opens on a fake complaint and then rubs the gel over three different body areas so you can see the dead skin roll off — 43,041,975 views, 412,366 likes.

**Why it works** — The transformation is the *debris*, not the skin: every proof beat is shot close enough that the pale rolled flakes are the biggest thing in frame, and extracted gunk is the one kind of before-and-after nobody can fake. Running the same gel over an arm, then a second person's neck, then a pair of hands turns one demo into a verdict on the product, while the opening "I hate this Gel" buys the seconds needed to get to the first flake.

## The beats

| Time | What happens | On-screen text |
|---|---|---|
| 4.9s | Split screen. Top third: him in a printed shirt, room strung with fairy lights, looking down at his phone. Bottom two-thirds: a different room — a bare torso side-on, bed and a wall poster behind, a pale patch on the skin. | "I hate this Gel" + two face emojis |
| 14.7s | Talking head, medium close-up. Black sleeveless tee, cream curtains and a white radiator behind. He holds an orange-and-white bottle up beside his chin, mid-sentence. | "your" |
| 24.5s | His own bare shoulder and upper arm, frayed light-blue denim sleeve pushed back. Wet gel and pale rolled flakes across the skin; his other hand rubs in from the bottom of frame. White wall and cabinet behind. | "Plus I will tell you" |
| 34.3s | Shot from behind a second person — woman, hair in a bun, block-print top. His hand flat on the back of her neck, gel droplets on the skin. Green plant in a white pot behind. | "And now we will try it on the neck" |
| 44.1s | Extreme close-up on the side of her neck and jaw, fingers mid-rub, small dark specks of rolled debris sitting on wet skin. | none in this frame |
| 53.9s | Top-down on a wooden floor: one hand, frayed denim cuff at the wrist, being rubbed by the other. Gel sheen on the skin, one speck of debris on the floor. | "It is quite" |

**What the frames don't show** — say this out loud so nobody builds on a guess:
- No frame shows a rinse, a wipe-off, or a clean final result. Whether the video ends on a payoff shot is not knowable from these six stills.
- The bottle label is not readable in any frame. Colour only: orange and white.
- Whose footage the lower half of the opening split screen is — his own or a reposted clip — is not visible.
- There is a large pale letterform low in the 14.7s frame, cut off by the edge and not legible. Don't reproduce it; we don't know what it is.
- The stills carry no audio. Assume voiceover, because the captions read as speech, but that's an inference, not evidence.

## What carries the value

The debris. Pale rolled pills of gel and dead skin left sitting on wet skin, shot at rubbing distance three separate times on three separate areas. Everything else is scaffolding — the complaint hook holds attention, the bottle beat names the product, and neither one persuades. If a rebuild loses the flakes, it has lost the video.

## Shoot it

- **Camera** — a phone, handheld, no tripod. Every proof beat is held close enough that a palm fills a third of the frame. Get in at rubbing distance and stay there; no zooms, no cuts inside a shot, let the frame drift with the hand. The last beat is the only overhead — camera looking straight down at a hand on the floor.
- **Light** — plain flat indoor daylight, white walls, nothing warmed or gelled. The residue reads because the light is even and the skin is wet; a hard key or a ring light will blow the sheen out and you lose the flakes.
- **Wardrobe and rooms** — sleeveless or a sleeve you can push back, so the skin is bare and the arm is unobstructed. No styling. Real rooms with real things in them — a cabinet, a houseplant, a wooden floor. The one deliberate wardrobe choice worth copying: a frayed light-blue denim cuff appears at the top of one beat and again at the wrist of the last one, which quietly tells you it's the same person, same session.
- **Three areas, one product** — pick an area on yourself, an area on a second person, and a close third on yourself again. The second person is what turns a demo into evidence.
- **Talent** — the two face beats are the only part that needs a performer, and both are swappable. The value beats are hands and skin only, no personality, no delivery.

## Or generate it

The hero beat is the first extraction at 24.5s — the moment the flakes become visible. Generate that one.

```
vertical 9:16 phone-camera close-up, {SUBJECT}'s bare upper arm and shoulder filling
the frame at rubbing distance, a frayed light-blue denim sleeve pushed back at the top
of the shoulder, a wet sheen of {PRODUCT} across the skin with pale rolled flakes of
residue gathered in it, {SUBJECT}'s other hand entering from the bottom of frame with
the fingers mid-rub, plain white wall and the edge of a white cabinet behind, flat even
indoor daylight from the side, unretouched skin with visible hair and texture, slight
grain, no on-screen text
```

**Motion** — handheld at arm's length, held tight on the contact point; the frame drifts only as the rubbing hand moves, no zoom, no ramp, no cut inside the shot.

**Text overlay** — pin the hook line at the top of the opening beat: `I hate this {PRODUCT} {emoji}{emoji}`. After that, white sans-serif spoken captions centre-low, one short clause per beat, with a fresh line at every area change: `And now we will try it on the {body area}`.

**Reference:** https://www.instagram.com/p/DU5iewICL7f/
