# Spoken caption, applied demo — rebuild sheet

A 67-second eye-wash pitch: one continuous voice, chopped into a caption clause per beat, running over an opening macro of the liquid foaming on an eye and then a string of hand-held product beats and self-applications. 2,424,400 views · 26,157 likes · @aq001_store.

**Why it works**

The narration never finishes a sentence inside a beat — each cut lands mid-thought, so the viewer is carried across six unrelated setups by the voice rather than by the picture. The picture only has to do one job, and it does it in the first frame: a macro of the liquid actually sitting and foaming on an eye, which is unpleasant enough that you have to keep watching to see whether it is fine.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 5.4s | Extreme macro, outdoors — a face lying on its side on grass, one closed eye filling the frame, a foaming pool of pink liquid on the lid and lashes, liquid running down the cheek | *(none)* |
| 16.1s | A hand holds the pink bottle up in a bedroom / dressing-table setting, a yellow rubber duck perched on the cap | 试试这个清洁加护眼 |
| 26.8s | Two hands — the pink liquid being poured from the bottle into a champagne glass, curtains and dried flowers behind | 里面是添加对眼睛很好的 |
| 37.5s | A young woman, head tilted back in a plain room with a mirror behind, the small eyecup pressed over one open eye | 然后呢左右哎晃动一下 |
| 48.2s | Hands hold the full bottle to camera, label readable, eyecup being lifted off the top; a big Hello Kitty plush and a desk behind | 还是500毫升的大容量 |
| 58.9s | A woman in a marble bathroom, black headband, striped tank, bottle in one hand and eyecup in the other | 这个小粉水上眼温和不辣眼 |

The clause chain runs: *try this* → *what's added inside* → *how you move it* → *the size* → *the verdict*. Nothing is ever pinned; every beat's text is new and none of it completes a sentence.

**Not shown by the frames, so not claimed here:** there is no audio in a contact sheet, so "spoken narration" is inferred from the caption style, not heard. Whether the camera moves inside any beat is invisible in stills. The six beats are in six different places, and small different-looking watermarks sit at the bottom of the last three frames — that points to footage compiled from more than one source rather than one shoot, but the stills cannot prove it. It is also not visible whether the woman at 37.5s and the woman at 58.9s are the same person.

**What carries the value**

The opening macro of the liquid foaming directly on the eye. It is the shot nobody expects to be shown and the only one the viewer has to judge for themselves; everything after it is a shopping list held in a hand.

**Shoot it**

- **Camera:** phone, vertical. Beat 1 is the only one that matters technically — get the lens as close to the eye as it will focus, locked, and let the foam and the run-off be the only movement. Every other beat is a plain hand-held hold of the product at chest height; no tripod, no matched framing, and deliberately no continuity between rooms.
- **Light:** whatever the room has. Beat 1 outdoors in daylight, the rest indoor domestic light. Do not match them — the mismatch is what makes it read as collected rather than produced.
- **Wardrobe:** ordinary at-home clothes; a headband for the bathroom beat. No styling, no makeup for the macro — an unretouched eye is the whole credential.
- **Rooms:** use six different ones on purpose (bed, table by a window, mirror, desk, bathroom). One prop with personality per beat — the duck on the cap, the plush behind the desk — costs nothing and reads as a real home.
- **Voice:** record one continuous take of yourself pitching it — try it, what's in it, how to use it, the size, the verdict — then cut the footage to the clauses, not the other way round.

**Or generate it**

The single most important beat is 5.4s, the macro:

```
vertical 9:16 extreme macro photograph of {SUBJECT}'s eye filling the frame,
head resting on its side, lashes and brow sharp, a foaming pool of {PRODUCT}
sitting over the closed lid with liquid running down toward the temple,
out-of-focus green grass behind the head, plain daylight, phone-camera look,
slight grain, no retouching, no on-screen text
```

*Motion:* camera locked in macro on the eye with no reframe — the only movement in frame is the foam spreading and the liquid running down the skin.

*Text overlay pattern:* one clause of the narration per beat, bottom-centre, bold sans with a heavy outline, changing on every cut and never completing a sentence —
`try this {benefit}` → `inside it there's added {ingredient}` → `then {how you use it}` → `and it's {size / spec}` → `this {pet-name for the product} is {verdict}`

**Reference:** https://www.instagram.com/p/Da2RhmCBuxg/
