# Clause-chain mechanism demo — rebuild sheet

A 20.4s skin-condition explainer from @mymagichealer: no person, no room, no
voice on screen — just clinical macro of the problem, one 3D cross-section, and
a written explainer that hands you one clause per cut. 1,563,159 views ·
9,897 likes.

**Why it works** — The first frame is the worst-looking thing in the video, so
the question caption ("What are…?") lands on evidence the viewer is already
staring at, and every cut after it pays off the clause before it, which means
there is never a beat where the sentence is finished and you can leave. Because
no face and no room ever appear, there is no one to distrust: the only things on
screen are the problem, a diagram of the problem, and the words naming it.

## The beats

| Time | What happens | On-screen text |
|---|---|---|
| 1.63s | Extreme macro on dark skin at a body fold — two raised inflamed lesions, one with a yellow head. No face, no hands, no room. | What are Groin Boils/Cysts? |
| 4.89s | Tighter macro: a bare thumb presses beside the lesion, a mass of yellow-green pus is extruded onto the skin. A drawn red arrow points at it. | They are painful, infected hair follicles, filled with pus |
| 8.16s | White gauze dressing taped over the site with two crossing strips of surgical tape; the lesion reads through the mesh. | Instead of struggling with them for months.. |
| 11.42s | Cut to a 3D render — skin cross-section, hair shafts on top, two inflamed follicle channels with pus at the surface, red dermis, yellow fat below. No labels on the render. | Women use Flare Care to calm inflammation |
| 14.68s | Macro of dark skin at a body fold, now clear. Plays as the after. | Comment "ROUTINE" if you deal with flare-prone skin |
| 17.94s | End card: plain skin filling frame, "MyMagicHealer" wordmark and a small stag mark over it. | — (logo only) |

**Where the frames don't tell us:** the light source is never visible in any
beat — it is flat and even, but no window or fixture is in shot, so I can't say
what lit it. Nothing confirms the clear-skin beat at 14.68s is the same person
or the same site as the opening beat; it plays as an after, but the frames don't
prove it. The stills also can't show whether the camera moved inside any beat —
every beat reads as static, so treat that as the safe read, not a confirmed one.

## What carries the value

The extruded pus at 4.89s. It is real, it is ugly, and it arrives before
anything is claimed. The clause chain only names what you are already looking
at and the cross-section only explains it — strip the macro evidence out and
this is a slideshow of sentences. Shoot the worst frame you honestly have, and
put it first.

## Shoot it

- **Camera.** Phone on a small tripod or braced against something, macro or
  close-focus mode, square-on to the site. Lock it and cut between beats — no
  pushes, no pans, no handheld drift. Every beat is its own held frame.
- **Framing.** Fill the frame edge to edge with the site. Nothing else may enter
  shot: no face, no room, no product packaging, no counter. One hand at most,
  and only where it is doing the work.
- **Light.** Flat, even, no hot spot and no visible source — a bright room or a
  soft lamp bounced off a wall. Hard directional light will read as styled and
  kill the clinical feel.
- **Wardrobe.** None, effectively. Nothing in frame but skin. If clothing edges
  into the shot, reframe tighter.
- **Beat order.** Worst-looking evidence first · the mechanism made physical
  (contact, extraction, application) · the interim state · one cutaway or
  diagram explaining what's happening under the surface · the clear result ·
  brand card. Five caption beats, then the logo.
- **Text.** One clause per beat, replaced on every cut, alternating top third and
  lower third. Bold white sans with a hard drop shadow so it survives any
  background. Highlight only the comment keyword, in yellow.
- **The gate.** The last caption is the only ask in the piece, and it asks for a
  comment, not a click. It arrives after the explanation, never before.

## Or generate it

The single beat worth generating is the extraction macro — that's the one doing
the persuading.

```
vertical 9:16 extreme macro photograph of {SUBJECT}'s skin at a body fold, the
frame filled edge to edge by skin texture and fine hair follicles, one bare
thumb entering from the lower right and pressing into the skin beside an
inflamed raised lesion, a mass of extruded yellow-green matter sitting on the
surface at the centre of frame, no face and no room anywhere in shot, flat even
indoor light with no visible window or fixture, shallow depth of field, clinical
but unstyled, phone-camera look, slight grain, no retouching of the skin, no
on-screen text — no {PRODUCT} in this beat, the product only enters at the
cross-section beat
```

**Motion.** Camera held very close and effectively still on the site — the only
movement is the thumb pressing and the matter lifting clear of the surface; the
stills show no camera move at any beat, so generate every beat locked and cut
between them.

**Text overlay.** One bold white sans clause per beat with a hard drop shadow,
alternating between the top third and the lower third, replaced on every cut and
reading in order as one written explainer:

`What are {problem}?` → `They are {plain definition of the problem}` →
`Instead of {the frustrating status quo}..` → `{who} use {PRODUCT} to {what it
does}` → `Comment "{KEYWORD}" if you {qualifying condition}`

The keyword sits in yellow inside quote marks; everything else stays white.

**Reference:** https://www.instagram.com/p/DV1mybSjQzs/
