# Wordless POV procedure — rebuild sheet

A 35s silent self-demo: one woman puts a whole-face patch on, wears it, peels it off and holds the used piece to camera — 2,579,799 views, 62,694 likes, by patchfacelabs.

**Why it works**

The caption does all the talking, so the viewer reads the promise once and then spends the rest of the runtime checking it against the footage — nobody has to be given permission to keep watching, and nobody has to like the presenter. The pull is the gap between the opening scale reveal (a tiny familiar product blown up to cover an entire face) and the close-up of what came off, which is unfakeable and arrives only at the end.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 2.8s | Chest-up, subject-height, plain warm-white wall with a small framed botanical print behind her. She holds the full-face patch up in front of her face, one eye visible through the eye hole, both hands raised and open either side. The scale reveal. | pov you try a pimple patch but for your ENTIRE face 🤯 |
| 8.41s | Same framing. The patch is on her face as a matte film with visible edges along the jaw and mouth. Both palms pressed to her cheeks, eyes cut sideways, mouth closed, deadpan. A towel on a rail enters at frame left. | same line, unchanged |
| 14.02s | Same framing. Eyes closed, one hand holding the patch at the forehead, the other peeling it away from the chin and mouth — it comes off in one piece. | same line, unchanged |
| 19.63s | Slightly wider, waist-up. Patch fully off, held in both hands, she looks down at it. Bare face, no makeup. | same line, unchanged |
| 25.24s | Same framing. She holds the peeled patch open in front of her face at full spread, its eye/nose/mouth holes lined up with her own, now translucent and wet-looking. | same line, unchanged |
| 30.85s | Macro — hands only against a plain tiled wall. The used patch stretched open toward camera, gelled and translucent, opaque white blooms and specks scattered across it. | same line, unchanged |

The caption is identical in all six frames. It never escalates, never changes, never leaves.

**What carries the value**

The used patch held to camera at the end: one intact piece, gone see-through, with visible white blooms of what it pulled out of the skin. The opening scale reveal buys the attention; the debris pays it off. Nothing else in the video is doing persuasion — no voice, no claim, no before/after cards.

**Shoot it**

- **Camera:** phone, vertical, one setup at subject height, chest-up. Framing barely changes for five of the six beats — the only real move is the final push to a hands-only macro. Whether the original is one unbroken take or cuts between beats can't be told from the stills; either works, as long as the room and the framing don't change.
- **Light:** soft even daylight from the front, no hard shadow, no ring-light look. A plain warm-white wall is the whole set. One small framed print and a towel rail are the only dressing.
- **Wardrobe:** cream ribbed tank, cream skirt, thin gold chain, hair pulled back off the face, no makeup. The bare face matters — the product is going on it and coming off it, so anything on the skin reads as a cheat.
- **Performance:** no dialogue, mouth closed in every frame. One reaction beat (palms to cheeks, deadpan) is the entire acting requirement — this needs someone willing to be on camera, not a creator with range.
- **The rule:** the last beat has to be shot close enough that the debris in the used product is legible at phone size. If it isn't visible, the video has no payoff.

**Or generate it**

The beat to nail is the opener — the scale reveal.

```
vertical 9:16 phone photograph, {SUBJECT} standing in a plain domestic room, holding
{PRODUCT} raised at full scale directly in front of their face with one eye visible
through it, both hands lifted and open either side, plain warm-white wall behind with
a small framed botanical print on the wall to one side, soft even daylight from the
front, no makeup, cream ribbed tank top, hair pulled back off the face,
phone-camera look, slight grain, no retouching, no on-screen text
```

**Motion:** handheld at chest height, framing static and subject-height with no zoom — the product is lifted into frame and held there while the open hands stay either side of it.

**Text overlay:** `pov you try {familiar small product} but for your ENTIRE {body area} 🤯` — two lines pinned unchanged for the whole runtime, centred at the lower third, white with a soft dark shadow, all lowercase except the scope word in caps.

**Reference:** https://www.instagram.com/p/DVbrnWrjdJS/
