# Sticky-line maker demo — rebuild sheet

A 14.6s hands-only demo of a wearable hand/wrist device, one unchanging caption pinned across the whole runtime — @calmorium.us, 2,072,911 views, 17,581 likes, caption "Totally life changing 🤩".

**Why it works**

The line names a specific sufferer in the first frame and then never moves, so it stops being an ad and becomes a question the viewer keeps re-reading while the hands work — every second of footage is evidence for or against it. Because the face never appears and nobody speaks, there's no personality to accept or reject: the only thing on trial is whether the object fits a real wrist and does something.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 1.17s | Seated subject, chest-down, face out of frame. Both hands hold the cream cuff-shaped device up to the lens with its opening turned toward camera — you can see the cavity the hand goes into. Wicker chair arm, pale cushion, daylight. | If you have arthritis and carpal tunnel you NEED this! 😱 |
| 3.5s | Wider, down to the lap. The device is already closed around the wrist, arm resting over the knee; jeans, wicker side table, cushioned seat. **The frames don't show the device being put on** — only that it's on by this beat. | (same, unchanged) |
| 5.84s | Tight end-on, the device filling the frame: raised oval control panel ringed in chrome, four round buttons in a column (heat/wave icon, "M", bars icon, power), cream banded cuff below. The free index finger enters from the right toward the lowest button. Plain cream wall behind. | (same, unchanged) |
| 8.18s | Identical framing, finger now on the top button. **No indicator light, screen or state change is visible in the frames** — nothing confirms the device turned on. | (same, unchanged) |
| 10.51s | Back out to a medium three-quarter on the lap, device seen from above and to the side, free hand laid flat across the top of it. | (same, unchanged) |
| 12.85s | Wider on the lap, device still worn, free hand resting beside it. Wicker chair, cushion, floor, and a pale shoe at the lower-right edge — **the frames don't show whose**. | (same, unchanged) |

Beat-to-beat the framing changes (medium → tight → medium → wide). Whether the camera moves *within* a beat isn't something six stills can tell you — shoot it handheld and you'll be right either way.

**What carries the value**

The diagnosis line held against a real device on a real wrist: the cuff closed around a hand, and a finger working a physical control panel in macro. That's it — no result, no before/after, no timer, no reaction, no measurement. The persuasion is entirely that a named sufferer watches the thing fit and get switched on. If you rebuild this, the fit and the mechanism close-up have to be genuinely good-looking, because nothing else in the piece is doing any work.

**Shoot it**

- **Camera:** phone, vertical, handheld at arm's length. No tripod, no gimbal, no cutaway to a face, no second location — everything happens over one lap in one chair. Four framings only: product to the lens → wide on the lap → macro on the controls → back out.
- **Framing rule:** the face never enters the frame at any point. Crop at the chest or lower. The maker is a pair of hands.
- **Light:** plain daylight from the front, a sunroom or a window seat. No lamps, no fill, no colour grade. The wall behind the macro shot should be plain and pale so nothing competes with the control panel.
- **Wardrobe:** ordinary and quiet — the source wears a blue-grey knit sweater and jeans. Nothing branded, nothing patterned, nothing that reads as styled. Sleeve pushed back so the wrist is bare where the product sits.
- **Set:** a real room, lived-in, not dressed. Wicker chair, cushion, side table in the source. Leave the ordinary clutter in.
- **The hero shot is the macro on the controls.** Get the panel filling the frame, buttons legible, and press one on camera. That's the single beat that has to be sharp.
- **Text:** one line, top third, set once and never touched again. Do not animate it, do not change it, do not add a second line later.

**Or generate it**

Image prompt for the hero beat (the macro on the controls, ~5.84s):

```
vertical 9:16 photograph, tight end-on close-up of {PRODUCT} worn on the hand of a
seated {SUBJECT}, the product's control panel filling the centre of frame with its
buttons legible, the free hand's index finger entering from the right toward one
button, a plain pale interior wall two feet behind and thrown slightly soft, soft
daylight from the front, phone-camera look, slight grain, no retouching, no
on-screen text, face entirely out of frame
```

**Motion:** handheld at arm's length, holding the control panel centred and steady while only the finger moves in to press — no zoom, no pan, no cut inside the beat.

**Text overlay pattern:**

`If you have {CONDITION} and {CONDITION} you NEED this! 😱`

Three lines centred in the top third, white with a thin dark outline, identical wording and identical position from the first frame to the last. Two named conditions, then the flat imperative, then one shock emoji.

**Reference:** https://www.instagram.com/p/DVZEJeoj01-/
