# Instruction-card routine — rebuild sheet

A man does an eye-muscle exercise on his own face in his kitchen for 16 seconds, under a rep count and a set of anatomy diagrams — 1,920,411 views, 41,483 likes, from @locdwithp.

**Why it works**

The overlay does the selling, not the performance: a rep count that never leaves the screen plus a named muscle diagram turns a man touching his face into a prescription you can save and do tonight. The borrowed before/after card in the first second states the result up front, so every beat after it reads as the instructions for getting there rather than a claim you have to be argued into.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 1.28s | A built card on black: title, small subtitle, then a BEFORE \| AFTER photo pair of a woman's under-eye area, arrows drawn under the eyes in the AFTER panel. She is not the creator and never appears again. | Day 14 of fixing ya face · Get rid of bags, engage eye muscles, crows feet, stay youthful · BEFORE / AFTER |
| 3.83s | Cut to a real kitchen. Chest-up on the creator in a grey ribbed tank, two fingers pressed at the outer corner of his eye. An anatomical cutaway of the eye socket is pasted over his chest. | 2 x 25 |
| 6.39s | Same frame, mid-speech, fingers still at the eye. No diagram this beat. | 2 x 25 · TRY ISOLATING EACH EYE |
| 8.94s | Slightly tighter, fridge behind him. Both hands up, fingertips at both temples, straight down the lens. A red muscle-over-skull illustration pasted lower right. | IMPORTANT: Refrain from engaging forehead · 2 x 25 |
| 11.5s | Same frame. One hand at the brow, pressing above the eye, eye squinting under it. A labelled line-drawing diagram pasted across the lower centre. | Lift from mid brow to tail · 2 x 25 |
| 14.05s | Same frame, holding the brow lift. Diagram and instruction both gone — only the rep badge is left. | 2 x 25 |

Caption on the post, verbatim: *"Restructuring my face after breaking my orbital bone / How, you ask? / The skin and bone connect to the muscle. By refining and defining the muscle, we can lift the bone, and plump the skin / #looksmax #eyebags #crowsfeet"*

Two things the frames genuinely do not show, so don't build them in: whether the camera drifts inside a beat (the framing is near-identical across beats with small shifts, but stills can't prove it was locked), and whether there is any product anywhere — there is none in any of the six frames.

**What carries the value**

The prescription. A rep count pinned all runtime, one technique correction per beat, and a named muscle diagram sitting beside the move. That is what makes it a saveable routine instead of a video — the before/after card at the top only supplies the result it's promising, and it is borrowed footage of someone else, not the creator's own face.

**Shoot it**

- **Camera:** phone at eye height, arm's length, chest-up, subject slightly off-centre so the lower half of the frame stays empty. That empty half is not a composition choice — it is where the diagrams go. Lock it, and reframe only between beats.
- **Room:** a real kitchen or any lived-in domestic room, counter and cabinets visible, nothing tidied or dressed.
- **Light:** flat warm overhead indoor light, no window, no fill. The plainness is what makes it read as a real person rather than a brand.
- **Wardrobe:** plain ribbed tank or tee, one thin chain. Nothing branded, nothing styled.
- **Performance:** none required — the hands do the move, the overlay does the talking. Shoot four takes of the same move from the same mark and cut between them.
- **The overlay build:** a rep badge that never moves, one instruction card per beat, and a labelled anatomy diagram dropped into the empty lower half on the beats that name a muscle. Open on a black card with a before/after pair.

**Or generate it**

```
vertical 9:16 phone photograph at eye height and about arm's length, {SUBJECT} chest-up and slightly left of centre in a real domestic kitchen, facing the lens, two fingers of one hand pressed flat against the outer corner of the eye, wearing a heather-grey ribbed sleeveless tank and a thin gold chain, hair worn loose to the shoulders; behind them a counter with bottles and containers, a dark wall-mounted panel at frame left and cabinet and appliance edges at the right, flat warm overhead indoor light with no window in frame, phone-camera look, slight grain, no retouching, no on-screen text; there is no product in this frame — the source video shows none at any beat, so leave {PRODUCT} out of shot unless the rebuild adds one on the counter behind
```

**Motion:** camera fixed at eye height on the chest-up frame for the whole beat, only the hand and face move — shoot it locked and reframe only between beats.

**Text overlay pattern:**

- Opening card on black: `{DAY N} of {plain-language goal}`, small subtitle listing the outcomes, over a `BEFORE | AFTER` photo pair.
- Pinned in the same corner all runtime: `{SETS} x {REPS}`.
- One instruction per beat, changing on every cut: `{technique tip in caps}` → `IMPORTANT: {what not to do}` → `{direction of the movement}`.
- A labelled anatomical diagram of `{the muscle being worked}` pasted into the empty lower half on the beats that name it.

**Reference:** https://www.instagram.com/p/DULrF7pAIu1/
