# Wordless unbox self-demo — rebuild sheet

A 36-second face-to-camera product demo with no on-screen text at all: a borrowed close-up opens it, the product comes out of its sealed box, then the maker puts it on his own face and wipes it off. By mayconvni — 2,903,196 views, 23,651 likes.

**Why it works**

The claim is parked in the caption, so the video never has to argue — it only has to show a coloured product going onto a real face and coming off, which the eye reads instantly with no words. The two beats of packaging before that do the trusting: you watch a sealed box become a bare stick in a hand, so by the time it hits skin it is an object that exists, not an ad.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 2.9s | Extreme close-up of a lower face — lips and chin only — wiped with a white cotton pad. Warmer light and smoother skin than the maker's own frames, so this reads as borrowed or stock footage; a small vertical inset of the maker sits bottom-left over it. | none |
| 8.71s | Two hands hold the product still sealed in its clear plastic box, raised against a plain white wall. | none |
| 14.52s | Product out of the box and uncapped, held to the lens in one hand, label turned to camera. | none |
| 20.33s | Maker to camera, chest-up, grey wall behind, dragging the stick along his chin; a pale green stripe already across cheek and jaw. | none |
| 26.14s | Same framing. Mask now a solid coat over cheeks, chin and upper lip; fingers up working it in, mouth open mid-speech or mid-reaction. | none |
| 31.95s | Same framing. He wipes the coat off with a white cloth, half the green gone, bare skin showing, eyes wide. | none |

**What carries the value**

The green coat on a real face. The colour is the whole mechanism — it makes application and removal legible without a single word — and the sealed-box-then-bare-stick reveal beforehand is what makes the object credible.

Say plainly what the frames do not show: there is no audio in a contact sheet, so whether a voiceover or a spoken hook carries part of this is unknown — his mouth is open at 26.14s and 31.95s, so he is very likely talking. The label small print is not legible at this resolution. Nothing is visible between the six sampled beats, so a brief text card in a gap cannot be ruled out — but none of the six frames carries any. There is no before/after shot of the skin in any sampled frame; the wipe-off at 31.95s is where it ends.

**Shoot it**

- **Camera:** phone, vertical, handheld, at face height. Same framing held for the whole back half — chest-up, arms free. No zoom, no cuts inside a beat. The two product beats are the same phone held out at arm's length against a blank wall.
- **Light:** flat even indoor light, no visible window or lamp, no shadow shapes on the wall. Plain and unlit-looking is correct here — this must not read as a set.
- **Wardrobe / room:** one plain t-shirt, no styling, bare grey or white wall. Nothing in frame but the person and the product.
- **Rules:** no on-screen text anywhere. Put the claim in the caption. Show the product sealed before you show it bare. Whatever goes on the skin must be a colour that contrasts hard against it, or the format has nothing to carry it. End on the removal, not on a result shot.
- **Opening beat:** the first shot is a close-up of a face being wiped, and it appears to be someone else's footage with the maker inset in the corner. If you don't want to borrow, shoot the same extreme close-up yourself — the beat's job is a skin-level close-up before any wide shot exists.

**Or generate it**

The single most important beat is the application at 20.33s.

```
vertical 9:16 phone photograph, {SUBJECT} chest-up and facing the lens in a plain
t-shirt, standing in front of a bare grey interior wall, holding {PRODUCT} up to
their own jaw and dragging it across the skin so a coloured stripe of the product
is visible on the cheek and chin, flat even indoor light with no visible window or
lamp, camera at face height, handheld, slight grain, no retouching of the skin, no
on-screen text
```

**Motion:** handheld at face height, no cuts and no zoom — only the hand and the product move across the face while the framing stays put.

**Text overlay:** none. This format runs with zero on-screen text; the claim goes in the caption instead, patterned as `{outcome}: the {product descriptor} that {mechanism}` — the source caption was "Goodbye Blackheads: The Green Mask That Deep Cleans Your Pores".

**Reference:** https://www.instagram.com/p/DUv9xvhkSm9/
