# Stunt funnel reveal

**11,690,197 views proved it** · 4 of Damon's swipes use this format

## What it is

The first act is an attention toll that has nothing to do with the offer — an absurd prop, an out-of-place stunt, a staged confrontation — carrying all the on-screen text and all the ugliness. Then a hard turn funnels it into the thing actually being sold, shot completely differently, carrying no text at all.

## Why it works

The stunt buys attention no product shot could earn, and the production-quality gap at the seam is itself the reveal — the viewer feels they have been let in on something rather than sold to.

## The beats, in order

1. the stunt or gag opens, unexplained, carrying the on-screen text
2. it escalates or draws real bystanders in
3. the funnel — a transition object, a map pin, a face-to-camera turn
4. hard cut into the offer, shot clean, no text
5. the offer runs out properly and closes

## On-screen text

all the text lives in act one — a POV line, a data card, an argument; act two carries none at all, and the switch lands on the cut

## Camera

act one is ugly and handheld — phone selfie, cut-out composite, real public location; act two is polished and stable — clean room, considered light, no visible phone look

## Higgsfield — image prompt

```
vertical 9:16, act one: {stunt described exactly} in {real public location}, overcast or plain phone-camera light, ugly and unstyled, no retouching, no on-screen text · act two: {offer described exactly} in {clean location}, {considered light source}, polished look, no on-screen text
```

## Higgsfield — motion

```
act one handheld and unstable through the stunt; hard cut to act two, stable and slow, camera settled — the change in camera quality is the transition
```

## Produce it

Paste those into the Higgsfield employee: https://higgsfield.ai/supercomputer/skills?employeeId=0d38d619-0ac2-45c9-bfd5-3371837ccad3

## The references in this folder

- **@rich_in_flow** — 11,690,197 views — https://www.instagram.com/p/DTQjYVVAZuk/
- **@ryan_ricepropertiesgroup** — 9,458,150 views — https://www.instagram.com/p/DU-hGtyDvCk/
- **@youlookgoodtoday.jpg** — 7,402,838 views — https://www.instagram.com/p/DUtKr5jDzaQ/
- **@donna1466yd** — 6,418,514 views — https://www.instagram.com/p/DaxmjBCKHNH/

Each `.md` beside this file is one reference torn down: its beats with
timestamps, what carries the value, how to shoot it, and its own prompts.
`frames/` holds the six beats of each as one picture.
