# Sticky-line maker demo — rebuild sheet

A pair of hands slides a driver's licence into a wallet on a desk, and the ID photo lands inside the embossed mask on the front — 10.56s, one pinned line, no face, no talking. 8,056,357 views · 102,954 likes · @batpoket.

**Why it works**

One line is pinned top-third for the entire runtime and never changes, so nothing competes with the demonstration and the viewer re-reads the promise while the hands work — and the line is cut off mid-word ("doesn't exi."), which reads as a joke the product is about to finish. The benefit is physically invisible until the card is nearly all the way in, so the reveal is the reason to stay: the last two seconds are the only place the payoff exists.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 0.84s | Dark wood desk. Left hand holds the wallet flat, mask embossed on the front; right hand holds a Georgia driver's licence up beside it, photo to camera. Blurred home-office shelf behind — plants, earbud case, chargers. | The perfect wallet for a batman fan doesn't exi. |
| 2.53s | The licence's top edge enters the card slot. Most of the card is still outside. | The perfect wallet for a batman fan doesn't exi. |
| 4.22s | Wallet lifted off the desk, tilted toward the lens. Card about half in, holographic edge sticking out at right; light begins showing through the mask's eye cut-outs. | The perfect wallet for a batman fan doesn't exi. |
| 5.91s | Held higher, wallet near-frontal. The photo's eyes now read through the cut-outs. Card edge still protruding. | The perfect wallet for a batman fan doesn't exi. |
| 7.6s | Thumb presses the card the last of the way. The photo's eyes and nose sit where the mask's face would be. | The perfect wallet for a batman fan doesn't exi. |
| 9.29s | Payoff hold: wallet alone in one hand, card invisible, the ID photo's face framed inside the mask. | The perfect wallet for a batman fan doesn't exi. |

Not shown by the frames: whether there are cuts between these beats (the desk, shelf and light are identical throughout, which is consistent with one unbroken take, but stills can't prove it), what happens in the final ~1.3 seconds after 9.29s, and the audio — there is no way to tell from the contact sheet whether this runs on a voiceover, a trending track or silence.

**What carries the value**

The alignment reveal. The persuasion is not the wallet and not the line — it's a face the viewer already knows is the owner's own ID photo sliding into register behind the mask cut-out. Nothing in the first half explains what the product does; the card travelling *is* the explanation.

**Shoot it**

- **Camera:** phone, vertical, handheld, held close and slightly above a desk. The frame is the hands and the product — nothing else needs to be in focus. Start with the product flat on the surface, finish by lifting it toward the lens for the reveal. One continuous take is the safe build; if you cut, keep the desk and background identical.
- **Light:** soft, flat, frontal — the source is in front of the hands, and the background falls off darker. An ordinary window or a desk lamp bounced at the hands does it. No coloured light, no bounce card, no styling.
- **Surface and background:** dark wood or another dark matte surface so a black product reads. Background is a real, mildly cluttered shelf left out of focus — plants, small tech, a monitor edge. Lived-in, not staged.
- **Wardrobe:** nothing visible in any frame except a hand and a wrist. No sleeve, watch or clothing enters the shot at any point, so the rule is simply: keep the frame below the wrist. The frames show no face and no other person.
- **Text:** one line, top third, white with a thin dark outline, burned in from frame one and never changed.
- **Timing:** roughly 10 seconds, with the mechanism only becoming legible after the 6-second mark and a final hold of about 1–2 seconds on the completed state.

**Or generate it**

```
vertical 9:16 photograph, one hand holding {PRODUCT} up toward the camera just above a dark wood desk, {SUBJECT}'s ID card fully seated inside it so the card's photo shows through the cut-out in the front panel, a cluttered home-office shelf out of focus behind — small green plants, a white earbud case, chargers, the black edge of a monitor — soft flat daylight from the front, phone-camera look, slight grain, no retouching, no face or body above the wrist, no on-screen text
```

**Motion:** handheld, the hand lifts {PRODUCT} off the desk and rotates it a few degrees toward the lens so the reveal comes into register — no zoom, no cut.

**Text overlay:** `The perfect {product category} for a {identity} doesn't exi.` — top third, white with a thin dark outline, identical from first frame to last, cut off mid-word on purpose and never completed.

**Reference:** https://www.instagram.com/p/Db3TadsuuWV/
