# Running caption over borrowed cutaways — rebuild sheet

A 53s conspiracy-framed health explainer built entirely from footage the poster did not shoot — endoscopic throat footage, a stock actor, a dental-surgery clip, a kitchen macro — under one unchanging yellow banner. 2,632,841 views · 34,706 likes · @taichiflow365.

**Why it works.** The white caption box never completes a sentence: every card is cut off mid-clause, so there is never a clean place to leave, and the viewer reads their way to the end. Meanwhile the borrowed clinical footage supplies authority the poster could never film, and the yellow banner — pinned identically from first frame to last — tells the viewer the whole time that they are being let in on something withheld from them.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 4.27s | Extreme clinical macro: wet pink throat interior filling the frame, yellow-white deposits in the folds, lit by the scope's own light. No room, no person. Borrowed medical footage. | Yellow banner: **THE SECRET BIG PHARMA DOESN'T WANT YOU TO KNOW** · caption box: "persistent bad breath that never Goes away" |
| 12.82s | Chest-up of a woman in a coral high-neck top on a plain pale-grey backdrop, soft even frontal light, hand to her nose and mouth checking her own breath. Stock-studio look. | Same banner · "they're literally rotting there right Now" |
| 21.37s | Dental surgery: patient reclined in a blue bib, mouth open, masked clinician leaning in with an instrument, overhead lamp and wall posters behind. | Same banner · "help because the Smell comes from the throat not the mouth" |
| 29.92s | The same dental clip still running — framing near-identical to the beat before it. One borrowed source stretched over two beats. | Same banner · "but there's an Old trick they never mention" |
| 38.47s | Kitchen macro, shallow depth: a hand squeezing a lemon half over a glass of clear liquid on a pale counter, soft side daylight. | Same banner · "Half a Spoon of baking soda" |
| 47.02s | Warm interior, textured wall: a woman in a beige robe in profile, drinking a glass of yellow-green liquid. Different person, different place again. | Same banner · "It Will clean everything out" |

Two things the frames do not show, and I am not going to guess at them: whether the camera moves inside any of these borrowed clips, and what happens in the roughly 8-second gaps between stills. Note also that **no product appears in any frame** — the payoff is a kitchen remedy (lemon, baking soda), and the post sells the follow instead: the caption ends "Follow for part 2."

**What carries the value.** The borrowed clinical footage — the endoscopic throat interior and the dental-surgery clip. That is where the authority comes from; the poster shot none of it. The narration that never finishes a sentence is what keeps anyone there long enough to receive it.

**Shoot it.** There is almost nothing to shoot, which is the point. Source five or six clips that have no relationship to each other: one clinical or macro clip of the problem in close-up (the ugliest, most interior-looking one you can license), one stock person visibly suffering it against a plain studio backdrop, one professional-in-a-clinic clip, one kitchen or countertop macro of the remedy being prepared, one person consuming or applying it in a warm home interior. Cut hard between them — no transitions, no attempt to match light or grade, and one clip is allowed to carry two beats. If you do shoot the remedy beats yourself: phone on a counter, shallow-ish macro on the hands, soft daylight from the side, hands only. Wardrobe rules are stock-plain — a solid high-neck top, a plain robe, nothing branded, nothing that reads as a creator's personal style. No creator face, no talking head, no panel anywhere. Then weld the two text layers on top and never move them.

**Or generate it** — the opening clinical macro, the beat doing the work:

```
vertical 9:16 extreme clinical close-up of the affected interior area of {SUBJECT},
wet tissue filling the entire frame with visible deposits in the folds, lit only by
a scope or examination light, shallow depth, medical-footage look, no room and no
person visible, no {PRODUCT} in frame, no on-screen text
```

*Motion:* no camera of its own — the borrowed clinical source plays full-frame with whatever movement it came with, and the banner and caption box stay welded in place over it.

*Text overlay pattern:* a yellow bar pinned across the top third in bold black caps, identical every beat — `THE SECRET {AUTHORITY} DOESN'T WANT YOU TO KNOW` — plus a white rounded caption box, low centre, same position all runtime, its words changing every beat as one continuous narration cut off mid-sentence:

`{problem} that never goes away` → `they're literally {ugly mechanism} right now` → `{the real cause} comes from {the overlooked place} not {the obvious place}` → `but there's an old trick they never mention` → `{the remedy, stated as a dose}` → `it will {payoff}`

The sloppy mid-word capitals ("never Goes away", "It Will clean") are auto-transcription left uncorrected. Keep them — they are what makes it read as a real person talking rather than a written script.

**Reference:** https://www.instagram.com/p/DTNrLIhE8DL/
