# Sticky-line maker demo — rebuild sheet

A 10.2s hands-only bathroom clip: one person fits a filter housing to a bathtub spout, runs it, and turns it to show the filter face — with a single confession line pinned on screen the whole time. 7,801,254 views · 190,421 likes · @dealhunteraz.

**Why it works**
The line pre-empts the eye-roll before the viewer can have it ("call me extra…") and then spends its second half on a real outcome, so the objection and the payoff arrive in the same breath and nothing else on screen competes with them. Because the line never changes and there is never a cut to a face, the viewer re-reads the promise while the footage quietly does the only job it has — proving the object is real, fits an ordinary fixture, and actually runs.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 0.82s | Handheld close on a white tub; a hand enters from the left holding the cream filter housing beside the chrome spout. White tile, chrome valve trim above, chrome drain below. No face. | call me extra for filtering my toddlers bath water but it's the only thing that actually helped his eczema… |
| 2.45s | Closer and higher; the hand — dark scrunchie on the wrist — is up at the spout fitting the housing onto it. | same line, unchanged |
| 4.08s | Hands gone. The unit sits mounted on the spout on its own and a thin stream of water starts running from it into the tub. | same line, unchanged |
| 5.72s | Near-identical framing, water still running from the mounted unit. | same line, unchanged |
| 7.35s | Unit off the spout and in the hand, rotated to camera so the speckled filter media behind its square screen is visible. A blue pump bottle is now on the tub ledge. | same line, unchanged |
| 8.98s | The unit held side-on very close to the lens, filling the frame, chrome fixture soft behind. | same line, unchanged |

The line is identical in all six frames — white serif type, centred, lower third, three lines, ending on an ellipsis. It is not the caption; the caption underneath the post is separate copy.

Not shown by the frames, so not claimed: whether there is a voiceover or music, whether the run is one unbroken take or several takes cut together (frames 3 and 4 are near-identical, consistent with either), and whether the child or anyone's face appears at any point between the stills.

**What carries the value**
The pinned line. A pre-empted "call me extra" objection landing on a real outcome, held unchanged over hands-only footage whose entire job is to be evidence — the object exists, it fits a normal fixture, water comes through it. Nothing argues; the line promises and the footage confirms.

**Shoot it**
Phone, vertical, handheld, held just above the tub rim and moving in closer as the hands work — small natural drift, never a zoom, never a cut to a face. Whatever room the product lives in, shoot it in a real one: no styling pass, damp surfaces and existing clutter left in (the blue pump bottle sitting on the ledge is fine and helps). Light is whatever is overhead in that room, flat and slightly warm — no ring light, no window setup. Wardrobe is invisible by design: a forearm and a wrist, one everyday detail on it (hair tie, watch), sleeves out of the way. Order the beats: hold it → fit it → let it run with your hands out of frame → take it off and turn the working part to camera → one close hero hold. Type the line once and leave it up for the whole runtime, lower third, centred.

**Or generate it**

```
vertical 9:16 photograph, close on a white bathtub in a small ordinary bathroom,
white square tile wall and chrome fixture, one hand of {SUBJECT} entering frame
with a dark elastic hair tie on the wrist, fitting {PRODUCT} onto the tub spout,
no face in frame, flat overhead bathroom light with a slight warm cast, no window,
damp unstyled surfaces, phone-camera look, slight grain, no retouching,
no on-screen text
```

Motion: handheld from just above the tub rim, small natural drift and breathing movement as the hands work, no zoom and no cut — the product stays centred in frame throughout.

Text overlay pattern: `call me extra for {ordinary-thing they do for someone} but it's the only thing that actually {outcome}…` — one line, lower third, unchanged from first frame to last.

**Reference:** https://www.instagram.com/p/DUKVHX7DMvK/
