# Sticky-line maker demo — rebuild sheet

A 37s hands-only foot-care demo under one unchanging authority line, ending on the retail box held to the lens — 593,315 views, 16,983 likes (2.9% like rate) from @yourdailyswipedeals.

**Why it works**

One line — "Best advice from a Korean woman" — is pinned in the same white box from the first beat to the fifth, so it never competes with the footage and never argues; it just borrows someone else's authority and lets every second of hands-on demonstration read as evidence for it. The face is never in frame, so there is no personality to accept or reject before the demo starts, and the persuasion is carried by the box's own copy rather than by a result the video would have to prove.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 2.99s | Close low handheld on a bare lower leg and foot; two hands pull a fuzzy pink sock over the heel. Wood floor, a pale rug or bed edge below, warm dim indoor light. No face. | Best advice from a Korean woman |
| 8.97s | Same close distance, slightly reframed — sock on, one hand smoothing it up over the ankle. Same leg, same room, no cutaway. | Best advice from a Korean woman |
| 14.94s | Camera lifts to a top-down POV of both feet on the wood floor, both socks on. First time the product reads at full scale. | Best advice from a Korean woman |
| 20.92s | A hand holds the package front-on, filling the frame, held still long enough to read: "Dr. Frederick's ORIGINAL MOISTURIZING HEEL SOCKS / CRACKED HEEL REPAIR / SOOTHEFAST GEL LINING / Two pairs". | Best advice from a Korean woman |
| 26.9s | The package flipped to its back, held still and full-frame — "soften rough heels in as little as three days", a 30-day money-back guarantee panel, caution and materials lines. | Best advice from a Korean woman |
| 32.88s | Back to the opening framing: a hand presses and runs over a bare heel, skin only. | none visible in this frame |

Where the frames don't say: there is no audio, speech or music information in stills, so whether a voiceover runs is unknown. Whether the beat changes are hard cuts or one continuous reframe cannot be told from six samples. The last beat shows a bare heel with no sock in contact — nothing on screen states whether that is before wearing or after, and there is no before/after pair anywhere in the frames. The comment gate ("comment SOCKS and I will dm you the link") lives only in the post caption, never on screen.

**What carries the value**

The pinned borrowed-authority line makes the promise; the box does the arguing. Two of the six beats are the package held still and full-frame, front then back, long enough to read the claim off it — and since the frames show no visible transformation at all, that printed copy is the only claim in the piece. The demo's job is just to keep the viewer there while the line and the box do the work.

**Shoot it**

- **Camera:** a phone, vertical, handheld, held down at the level of the thing being treated. Start close on the hands working, lift once to a top-down POV for the scale beat, then hold the package still and full-frame front and back, then return to the opening close-up. Nothing is locked on a tripod; small drift is correct.
- **Face:** never in frame, at any beat. Crop above the knee or wherever the work is — the operator is a pair of hands.
- **Light:** whatever the room has. Warm, dim, single-source indoor light with a real floor visible. No lighting kit, no bounce, no colour correction.
- **Wardrobe:** nothing on the body reads in this format except the treated area — bare skin, no styled clothing entering frame. Product is the only colour that matters.
- **Room:** a real one. Wood floor and a rug edge at the bottom of frame are enough; do not dress a set.
- **Text:** one line in a small white box, top third, identical words and identical position on every beat. Never change it, never add a second line, never let it escalate.
- **Package beats:** hold the box completely still, filling the frame, for long enough to read the headline claim. This is the pitch — do not pan across it or cut away early.

**Or generate it**

```
vertical 9:16 phone photograph, close low handheld angle on {SUBJECT}'s own bare
lower leg and foot, {SUBJECT}'s hands pulling {PRODUCT} onto the heel, wood floor
and the edge of a pale rug below, warm dim indoor lamp light from off-frame,
phone-camera look, slight grain, no retouching, face entirely out of frame,
no on-screen text
```

**Motion:** handheld at the operator's own foot level, drifting slightly with the hands as they work, no zoom and no cut — the foot stays centred for the whole beat.

**Text overlay:** `Best advice from a {identity}` — one small white box, top third, same words and same position on every beat, never escalating and never answered.

**Reference:** https://www.instagram.com/p/DUyldcBDzje/
