# Dropped hook, roaming monologue

**1,352,619 views proved it** · 3 of Damon's swipes use this format

## What it is

One hook line lands on the opening beat and is gone from every frame after it; the rest is a person arguing straight to camera with no text, no product and no cutaway, while the framing roams — close, wide, low, a different corner of the same place, or a location that travels behind them. The performance is the entire payload.

## Why it works

The hook stakes the claim once so the viewer knows what they are staying for, and dropping it puts nothing between them and the face. The roaming framing is what stops two minutes of talking from reading as static — the cut has something to do even when the content does not.

## The beats, in order

1. the hook line lands over the first frame, stated once and never restated
2. the text is gone; the speaker argues the claim in a lean-in close
3. the framing jumps wide — the whole body, the room or the setting readable
4. back tighter as the argument turns
5. a final framing from a different vantage, or further along the location, still talking

## On-screen text

one hook line on the opening beat only — a PSA, a warning, a promise — dropped and never replaced or restated; most beats carry no text at all

## Camera

handheld on the speaker throughout with the framing jumping freely between beats — close, wide, low, a different corner of the same room, or a setting that travels behind them; no cutaway, no product, no second source

## Higgsfield — image prompt

```
vertical 9:16, {speaker described exactly} in {the real location described exactly}, leaning in toward the lens chest-up mid-word, one hand rising into frame, {light source}, phone-camera look, slight grain, no retouching, no on-screen text, no {product} in frame — this format never shows one
```

## Higgsfield — motion

```
handheld at chest height with the subject leaning into and away from the lens; between beats jump the framing — a full-torso wide, a tight close, a low angle from another corner of the same place — and never move the camera inside a beat
```

## Produce it

Paste those into the Higgsfield employee: https://higgsfield.ai/supercomputer/skills?employeeId=0d38d619-0ac2-45c9-bfd5-3371837ccad3

## The references in this folder

- **@maxbennettkelly** — 1,352,619 views — https://www.instagram.com/p/DWhoYZrknKg/
- **@robert.pitts.estates** — 150,116 views — https://www.instagram.com/p/DX7_xJpknzD/
- **@the_blackreign** — 131,639 views — https://www.instagram.com/p/DVACd7QDVEu/

Each `.md` beside this file is one reference torn down: its beats with
timestamps, what carries the value, how to shoot it, and its own prompts.
`frames/` holds the six beats of each as one picture.
