# Split-screen mechanism verdict — rebuild sheet

A 10.12s 3D cutaway animation, no people and no camera, running two rival devices against two identical clogged pores at the same time — 12,556,357 views, 32,329 likes, by leilybeauty.clinic.

**Why it works**
Both halves start from a visibly identical state, so when one cavity empties and the other stays plugged there is nothing left to argue with — the viewer reaches the conclusion themselves instead of being told it. The cutaway does the second job: it makes the *mechanism* visible, so the win reads as a reason ("it goes in and pulls it out") rather than a claim, and the frozen comparison held over the last third is what the viewer actually leaves holding.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 0.81s | Locked frame, split by a thin light seam. Both devices hover at the top, angled inward. Below, two mirror-identical pores in cutaway — black plug at the surface, yellow sebum mass under it, vessels and fat beneath. Nothing has happened yet. | Full block (below), pinned |
| 2.43s | Left: blade lands flat on the surface, small pale flecks lift off, pore unchanged. Right: clear tip descends onto its pore and fills with pale blue fluid. | Unchanged |
| 4.05s | **The divergence.** Left: blade still skimming the surface, plug and yellow core untouched. Right: a blue spiral runs down into the pore and draws the sebum core up into the clear chamber, plug already lifted. | Unchanged |
| 5.67s | Left: blade lifts away — the pore has consolidated into one solid black mass, visibly worse than at the open. Right: tip lifts away, pore emptied to clean pink walls, a few droplets falling. | Unchanged |
| 7.29s | Both devices withdrawn. Pure held comparison: left still plugged black, right empty and smooth. | Unchanged |
| 8.91s | Identical to 7.29s. The verdict frame simply holds to the end. | Unchanged |

The text block, pinned and identical in all six frames:

> **WHICH DEVICE / REALLY REMOVES BLACKHEADS?**
> SKIN SCRUBBER · `SURFACE EXFOLIATION`  **VS**  HYDRAFACIAL · `DEEP PORE EXTRACTION`

Text architecture: headline in two lines, second line in a contrasting brown-gold. Under it, each side gets a name plus a small pill sub-label — the left pill is light gold, the right pill is dark navy, so the eye reads them as opposed before reading the words. Gold "VS" sits on the seam.

**What the frames do not show — do not fill these in**
- No audio, so whether there is a voiceover, music or a spoken script is unknown from the stills.
- Six samples across 10.12s cannot prove there are no cuts between them. The frame, the seam, the background and the text are pixel-consistent throughout, so it *reads* as one continuous animation, but that is an inference, not evidence.
- The right-hand pill sub-label is about eight pixels tall in the stills and its first letter renders ambiguously — it reads as either "DEEP" or "HEEP". The caption's "controlled suction" language supports DEEP. Treat the exact word as unconfirmed; the pattern (a shallow mechanism vs a deep one) is what matters for rebuild.
- The devices carry small "leilybeauty.clinic" branding on their bodies. That is modelled onto the 3D device, not an overlay.
- The caption is truncated mid-sentence in the record — it cuts off at "using Vortex-Fusion technology and controlled suction, he". There is no evidence of what the caption's closing line or CTA was.
- Nothing in the frames shows a real product, a real person or a real result. This is entirely illustration.

**What carries the value**
The divergence between two identical starting states, shown in cutaway and then held. Not the product, not the copy — the fact that the two halves began the same and did not end the same. Everything else in the frame is static scaffolding that exists to keep that comparison legible.

**Shoot it**
Say it plainly first: **this one was not shot.** It is a 3D medical render, so there is no camera, light or wardrobe to copy. The phone-shot equivalent of the same structure:

- **Camera:** phone on a tripod, locked, vertical, and it does not move for a single frame of the runtime. Frame once and never touch it. Shoot both halves in the same take if the two subjects can sit side by side; if not, shoot two takes from the identical locked position and split them in the edit — same height, same distance, same light, or the comparison breaks.
- **The setup that makes it work:** two subjects that are visibly identical at the start, in the same condition, in the same frame. That equivalence is the entire argument. If one side looks dirtier or better-lit at the open, the video is dead.
- **Light:** one soft source, flat and even across both halves. No side light, no shadow falling across one half only. Anything that treats the two halves differently reads as a rigged test.
- **Wardrobe / people:** none. No hands in frame if you can avoid it; if hands are unavoidable, plain skin, no jewellery, no sleeves, and identical on both sides.
- **Timing:** run both mechanisms simultaneously, not one after the other — the simultaneity is what makes it a race. Then stop and hold the outcome for the last third of the runtime, doing nothing. Resist cutting away; the hold is the payoff.
- **Text:** build the overlay once as a single static graphic and leave it up for the entire runtime. Nothing in the text animates, appears or changes.

**Or generate it**

The single most important beat is 4.05s — the moment the two halves diverge. Leave `{PRODUCT}` and `{SUBJECT}` as literal placeholders.

```
vertical 9:16 3D medical-illustration render, one frame split down the middle by a
thin vertical light seam, warm beige-to-gold gradient across the upper half and a
cutaway cross-section of {SUBJECT} across the lower half, the same cross-section
mirrored identically on both sides of the seam so the two halves start from the same
state; on the left half a plain surface-level tool rests flat on the top of {SUBJECT}
lifting only small pale flakes while the cavity below it stays full and dark; on the
right half {PRODUCT} is pressed onto the matching cavity with a translucent blue
spiral running down into it, drawing the dark mass up out of the cavity into the
device's clear chamber; soft even studio lighting, glossy clinical render, saturated
interior detail, no photographic grain, no people, no hands, no faces, no on-screen
text
```

**Motion:** Camera absolutely locked for the entire beat — the frame, the seam and the cross-section never move; only the two tools descend and the extraction animates inside the right-hand cavity, both halves playing at the same time in one continuous take.

**Text overlay pattern:** Pinned for the whole runtime, never changing —

> **WHICH {CATEGORY} / REALLY {DOES THE JOB}?**
> {OPTION A} · `{SHALLOW MECHANISM}`  **VS**  {OPTION B} · `{DEEP MECHANISM}`

Second headline line in a contrasting colour. Left pill light, right pill dark — the colour opposition does work before the words are read. "VS" centred on the seam.

**Reference:** https://www.instagram.com/p/Dbbii2fPY2i/
