# Glowing hazard, object chain — rebuild sheet

A fully-rendered 24s explainer that shows fungal spores as glowing yellow specks living on a barber's clippers, then traces them from the tool to the next person — 1,950,944 views, 17,853 likes, by @mr.brainboost.

**Why it works** — The threat is invisible in real life, so painting it in as glowing particles on a tool the viewer already lets touch their head converts a warning into something they can see happening. The word swapping under the frame is stressed narration, not a sentence, so the eye keeps checking back for the next word while the pictures do the arguing.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 1.94s | Rendered rear three-quarter of a seated person, thick dark hair, a shaved circular patch at the crown down to bare inflamed skin. Grey chair back at the bottom, flat blue gridded room behind, out of focus. | clippers |
| 5.82s | Extreme macro of that bare patch: pale skin, about a dozen raised round pink lesions, short hair stubs, dark hair walls at both edges. | scalp |
| 9.7s | Macro on a rendered hand holding a clipper up into frame, blade to the upper left, a dense cluster of glowing yellow spheres massed on the blade with loose hairs caught in them. | spreads |
| 13.59s | The same clipper, rotated slightly and framed a touch wider, spores still on the blade. | clients |
| 17.47s | Rendered man, chest-up, eyes wide and brows up, pale collared shirt, holding a hair-clogged brown comb toward the lens. | too |
| 21.35s | Rendered bald man in a grey t-shirt and jeans, hand to his chin, a clipper in the other hand, an armchair edge beside him, the blue room now readable behind. | items |

Three things the frames do not show, and I am not filling them in: **(1)** the words change far faster than the six sampling points — at roughly one word a second against a 3.9s sample, these six are every fourth or so word of a running karaoke track, so the full on-screen text is not visible here; **(2)** stills cannot show whether the camera moves inside a beat — the framing plainly changes between beats, but a push or a drift within one is unreadable; **(3)** beat 4 may be a new shot or the same shot continuing, and whether the two men in beats 5 and 6 are meant to be the same person as beat 1 is not determinable.

**What carries the value** — The glowing spores on the blade. The lesion macro says what they do to you, and the two closing characters say who passes them on, but the whole piece rests on one moment where an ordinary object the viewer trusts is shown coated in something they can suddenly see. Everything else in the video is set-up for that.

**Shoot it** — Say plainly: this one was not shot. Every frame is a 3D render, and the glow is the format — you cannot photograph it. The nearest live version is: a phone locked at macro distance on the tool held in one hand against a plain seamless backdrop, one soft even light from the front so the working end reads sharp and the background falls off, no window and no room detail in frame; plain unbranded wardrobe on anyone who appears, nothing patterned; a second macro on the affected surface, and a third on a person holding the same object. The contamination is then added in post as a particle overlay on the working end. If you shoot it and skip that step, you have a product video, not this format.

**Or generate it** — The hero beat is 9.7s, the clipper with the spores.

```
vertical 9:16 photoreal 3D render, macro on a bare hand holding {PRODUCT} up into
frame with its working end pointing to the upper left and filling most of the frame,
a dense cluster of small glowing yellow spheres massed over the working end and the
shaft behind it with a few loose hairs caught among them, background a flat saturated
blue studio room with a faint ruled grid thrown far out of focus, soft even render
light with no visible fixture, shallow depth of field with only the working end sharp,
no on-screen text, no logos, no face in frame
```

*Motion* — slow macro push toward the working end of {PRODUCT} while the glowing cluster shimmers in place; the stills cannot show whether the source moved inside this beat, so keep it to one slow push and let the framing change land on the cut.

*Text overlay* — one stressed word of the narration per beat, centre-low, lowercase italic serif, white with a bright cyan outline, in the identical position every beat and swapping far faster than the beats themselves: `"{word}" → "{word}" → "{word}"`. It is voiceover karaoke, never a written sentence — do not try to make the words read as one line.

**Reference:** https://www.instagram.com/p/DUoJqPnldXT/
