# Word-per-beat internal reveal — rebuild sheet

A 24.4s fully-rendered CGI piece from thikfilms: one word per beat builds a sentence over photoreal 3D of a body, cutting inside the skin to show fibres fouled with deposits. 1,009,644 views · 23,939 likes · caption "Stop Eating Sugar If You Want Clear Skin".

**Why it works**
The sentence is never finished — at the last sampled beat it is still mid-thought, so there is no clean place to leave, and the viewer reads their way to the end. Meanwhile the camera goes somewhere no phone can follow: under the skin, onto the fibre strands themselves, so the damage is shown rather than asserted.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 1.95s | Photoreal 3D male figure, shirtless in yellow tropical-floral swim shorts, flat blue gridded studio background. Hand up on his own jaw, concerned. A second copy of the same figure stands behind him seen from the back — the still cannot tell if it's a mirror or a duplicate. | older |
| 5.85s | Camera in to head-and-shoulders. A white web-like fascia/collagen structure is painted over his cheek, jaw and neck, orange glowing lines through the jawline. Same background. | attaches |
| 9.75s | Macro inside a translucent vessel: beige rope-like fibre strands twisted together, brown crystalline deposits clinging to and wedged between them. No body, no room. | your |
| 13.65s | Extreme close-up of an older person's eye and cheek — deep crow's feet, creped skin, visible pores. Rendered, and a different subject from the young figure. | instead |
| 17.55s | Split frame, hard vertical divider: left a smooth cream ribbon curving flexibly, right a dry brown stick snapped mid-frame with fragments flying. | it's |
| 21.45s | Back to the full figure, same shorts, same grid, now holding a plain white cosmetic jar with a silver-rimmed lid, wincing at it. | expensive |

Six stills across 24.4s is one sample every ~3.9s, so **these are not all the words** — the video certainly carries more between the sampled beats. Rebuild the pattern, not this exact sentence. The frames also never show the product label, never show a brand, and never show a face speaking, so nothing here tells you what the jar is or what the voiceover says.

**What carries the value**
The interior render — fibre strands seen up close with brown deposits stuck all over them, then the same material as a flexible ribbon against a brittle snapping stick. It's damage shown inside the body, in a place no camera could go, which reads as observed instead of claimed. The figure and the jar are bookends; the middle three beats are the argument.

**Shoot it**
Be straight about this: you cannot shoot this format. Beats 1, 2 and 6 are CGI characters and beat 3 is an interior view — there is no phone version of them. What a phone *can* do is two of the six:

- **The aged-skin macro (beat 4)** — real macro lens or a phone in macro mode, tight enough that only skin texture fills the frame, flat even light, no retouching, subject holding still. No background visible.
- **The flexible-vs-brittle split (beat 5)** — genuinely practical: a ribbon of cream or a soft cord on one side, a dry twig snapping on the other, both against the same plain coloured card, hard vertical line added in the edit.

Rules that hold across every beat if you do rebuild it: one flat single-colour background with a fine grid, used identically in every non-macro beat; even, shadowless, clean studio light throughout; wardrobe stripped back to nothing that dates or brands the figure (bare torso, one plain graphic short); and the camera free to reframe hard between beats — full figure, portrait, macro, split — with no attempt to match angles. Nothing is locked.

**Or generate it**

The beat that carries the whole thing is the interior macro at 9.75s. Generate that one first — if it doesn't land, the rest is decoration.

```
vertical 9:16 photoreal 3D medical render, extreme macro inside a translucent
capsule: several thick beige rope-like fibre strands of {SUBJECT}'s internal
structure twisted around one another, hard brown crystalline deposits clinging
to and wedged between the strands, shallow depth of field, flat mid-blue
background with a fine white grid, even clean studio light, no camera
perspective change, no on-screen text
```

*Motion:* camera drifts slowly along the twisted strands while the brown deposits build up on them — one continuous interior move, no cut inside the beat, then a free reframe to a completely different angle for the next beat.

*Text overlay:* one lowercase word per beat, white bold sans, centre-low, identical position every beat, building a single sentence across the runtime and still unfinished at the end — `{word 1}` → `{word 2}` → `{word 3}` → `{word 4}` → `{word 5}` → `{word 6}`.

For the bookend beats, hold {SUBJECT} identical across every generation (same seed) so beat 1 and the closing beat read as the same person, and put {PRODUCT} in hand only on that closing beat.

**Reference:** https://www.instagram.com/p/DUeWa19E39_/
