# One product, three worlds — rebuild sheet

A 27.8s body-scrub video that shows the same jar being used in three unrelated places — a Walmart forecourt, a salon chair, a styled bathroom — on what look like three different people. 32,883,069 views · 200,326 likes · @corywilkinsonis453.

**Why it works**

It never argues, it just keeps happening: the same tub turns up in a third world, on a third body, before you've decided whether you believe the first one. The settings climb from candid street to salon to clean bathroom, so the product gets read as something that is already everywhere rather than something being sold to you.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 2.23s | Walmart forecourt, overcast daylight. Woman in a mint top, denim shorts, gold hoops, face screwed up, mouth open mid-speech. An off-camera hand has smeared yellow paste on her upper arm. A man walks up behind her past the cart bay. Handheld, close, chest height. | Results may differ from person to person |
| 6.68s | Same forecourt, slightly wider. The man is now beside her; she holds a folded white wipe and is wiping the arm. | Results may differ from person to person |
| 11.13s | Cut to a small salon — shelf of amber bottles, posters of feet, backwash basin, someone else's bare feet at the edge. Shot from above and behind a person sitting forward on a black leather chair, bare back to camera, white towel over the shoulders, hair in a ponytail. A large dark patch of discoloured skin on one shoulder blade. Hands hold the open yellow tub up to the lens, lid off to the side. | Results may differ from person to person |
| 15.58s | Same frame. A hand spreads the pale yellow scrub across the shoulder in a wide circle; the dark patch is still visible beside it, not covered. | Results may differ from person to person |
| 20.03s | Cut to a clean styled bathroom — vessel sink, backlit round mirror, wood vanity, bamboo tray, towel on a ring. First-person view down at the person's own hands tipping the tub; loose grains fall out. Warm light. | Results may differ from person to person |
| 24.48s | Same bathroom, same downward view. Tub and lid open on the counter, both hands working a pale mass of scrub between the palms. Bare feet on the floor below. | Results may differ from person to person |

Two things the frames do not show, so don't assume them: whether there are extra cuts inside any of the three scenes, and whether there is a result or after shot — there is no after in these six stills. There's no audio evidence either; the woman in beat 1 is clearly speaking, but nothing tells us what she says.

**What carries the value**

The repetition. The same tub in three unrelated worlds, on different bodies, is the whole argument — plus the untreated mark left plainly in frame while the scrub goes on over it. There is no before-and-after doing the work here. What persuades is "this is happening everywhere, to people like you."

The only on-screen text in the whole video is a legal disclaimer that never changes. Nothing else is written. Whatever the hook is, it is in the audio and the caption — the caption on the post is: "🔗Link in bio. Strawberry legs? This turmeric scrub says bye. 🍓".

**Shoot it**

- **Three locations, in this order:** somewhere public and unglamorous, somewhere that looks like a treatment room, somewhere clean and styled at home. The rise in polish is the structure — don't shoot three bathrooms.
- **Camera:** phone, vertical, handheld throughout. Scene 1 chest height and close on the person. Scene 2 standing over and behind a seated subject, held on the back. Scene 3 first-person, looking down at your own hands on the counter. No zooms, no tripod, no cuts inside a shot.
- **Light:** whatever the room has. Scene 1 flat overcast daylight outdoors. Scene 2 plain flat indoor light. Scene 3 the warm mirror light of a nice bathroom. No lamps brought in.
- **Wardrobe:** normal clothes in scene 1 (bright top, denim, everyday jewellery). Scene 2 is a white bath towel over the shoulders, hair tied back, back bare. Scene 3 shows only hands and feet.
- **Bodies over performers:** you need skin with a real visible mark you're willing to show, and you need it to stay uncovered in frame while the product goes on. Nobody has to deliver a line — one reaction face in scene 1 is the only performance in the whole thing.
- **Text:** one small line pinned centre-bottom for the entire runtime, and nothing else. If your product makes a claim, that line is where the hedge lives.

**Or generate it**

The beat to generate is 11.13s — the mark and the open jar in one frame.

```
vertical 9:16 phone photograph, shot from standing height over and slightly behind {SUBJECT}, who sits forward on a black leather salon chair with bare back and shoulders to camera, a white bath towel draped over the shoulders and wrapped around the front, hair pulled up into a loose ponytail, a large dark patch of discoloured skin across one shoulder blade, skin unretouched; in the lower foreground a second person's hands hold {PRODUCT} open and tilted toward the lens with its lid held off to one side; behind them a small salon — pale wall, a shelf of amber pump bottles, framed posters on the wall, a white backwash basin at the left edge; plain flat indoor light, mild handheld softness, phone-camera look, no on-screen text
```

**Motion:** handheld from over the subject's shoulder, roughly still on the back while the open jar is lifted into the bottom of the frame — no zoom, no push, no cut inside the shot.

**Text overlay pattern:** one small white line, centre-bottom, identical from first frame to last and never animated — `{disclaimer}`. In the source: "Results may differ from person to person". Nothing else appears on screen at any point.

**Reference:** https://www.instagram.com/p/DbsTcDpC8bT/
