# Word-per-beat internal reveal — rebuild sheet

A 29s skin-education post that opens on a man squeezing his own blackheads, cuts inside the skin to show the follicle rupturing under his fingers, then comes back out to a gentler method — 664,349 views, 5,232 likes, by mr.brainboost.

**Why it works** — One stressed word of the voiceover is burned into the centre of every beat, so the eye is pinned to the frame while the ear carries the argument, and the words never finish a sentence on screen. The persuasion then lands somewhere no camera can go: the viewer watches their own habit tear something open beneath the surface, which reads as observed rather than claimed.

## The beats

| Time | What happens | On-screen text |
|---|---|---|
| 2.33s | Extreme close-up on a man's face, flat blue background, both index fingers pressed into the creases either side of his nose, squeezing. Eyes wide, mouth open, dark specks visible across the nose. | this |
| 7.00s | 3D cutaway cross-section of skin — hair shafts on top, pink layered surface, dark follicle channels, red dermis with capillaries, yellow fat globules at the bottom. Two giant fingertips press down from above. | you |
| 11.66s | Extreme macro inside the render: a red inflamed surface torn open, a bright glow at the split, capillaries around it. This is the payoff shot. | that |
| 16.33s | The same cross-section, same camera, fingers still pressing — the tissue now flares hot red and pink outward from the pressure point. | at |
| 21.00s | Wide: a man in a plain olive-grey shirt bent over a dark bowl of steaming water on a small wooden folding table, hands on the rim, steam rising into his face. Same flat blue behind. | trap |
| 25.66s | Close on the same man's face against the blue, eyes squeezed shut, mouth pulled into a wince. | blackheads |

Read the six words in order and they do not make a sentence — this is karaoke captioning of a spoken narration, one stressed word at a time, not a written line being built. **The stills carry no audio, so everything the voiceover actually says between those six words is unknown.** Two other things the frames do not show: whether any of this was filmed or generated (it is photoreal throughout, and the flat blue backdrop has no room detail anywhere to settle it), and whether the closing wince is meant as a before or an after.

## What carries the value

The rendered interior. The follicle wall splitting open with a glow at the tear, and the dermis flaring red under the pressing fingers — a view of the damage that no phone could shoot, attached to a habit the viewer already has. The face at either end is the frame around it; the cross-section is the argument.

## Shoot it

Three of the six beats cannot be shot — a cross-section of the inside of skin is a render, full stop. What a phone can cover is the wrapper:

- **Camera** — locked on a tripod, square-on at face height, for both the opening close-up and the closing reaction; keep those two framings identical so the wince reads against the squeeze. One wider locked shot at table height for the remedy beat. No handheld, no pushes, no reframes inside a beat.
- **Light** — flat and even from the front, no visible fixture, no shadow on the backdrop. The source has zero moodiness in it and that matters: the render is the drama, the live footage is deliberately plain.
- **Backdrop** — flat saturated blue seamless, nothing else in frame. The whole video lives in that one blue void, which is what lets the live beats and the CGI beats read as one world. Bare props only: the source uses a small wooden folding table and a dark bowl, nothing dressed around them.
- **Wardrobe** — plain, unbranded, mid-tone; olive-grey in the source. Nothing patterned, nothing that competes with the blue.
- **Performance** — two expressions, both big: wide-eyed strain on the habit beat, a hard wince on the close. No talking to camera in any frame.

## Or generate it

The hero beat — the cross-section with the fingers pressing and the inflammation spreading:

```
vertical 9:16 photoreal 3D medical render, a cutaway cross-section block of
{SUBJECT} filling the lower two-thirds of the frame — the surface across the
top with hair shafts standing out of it, a pale pink layered upper skin, dark
follicle channels running down into a deep red dermis threaded with fine
capillaries, a bed of yellow-orange fat globules along the bottom edge — with
two oversized photoreal fingertips pressing down onto the surface from above
and the tissue flaring hot red and pink around the pressure point, a flat
saturated blue studio background filling the space above the block, soft even
render light with no visible fixture, shallow depth with the pressed follicle
sharpest, clinical but cinematic, no {PRODUCT} in this frame (the product
belongs in the remedy beat, not the harm beat), no on-screen text, no logos
```

**Motion** — camera locked square-on to the cross-section, holding the identical framing it held before the inflammation started; the only movement is the fingertips pressing down and the red flaring outward through the tissue under them, so the change of state is the only event in frame. Generate the harm beat and the calm beat from the same seed so the block matches exactly.

**Text overlay** — one stressed word of the spoken narration per beat, centre-low, bold italic, cyan with a heavy outline, in the identical position every time, swapping with the voice rather than with the cuts: `"{word}"` → `"{word}"` → `"{word}"`. It is voiceover karaoke, never a written sentence — do not try to make the words read as a line on their own.

**Reference:** https://www.instagram.com/p/DUTVKsKlaYJ/
