# Spoken-caption applied demo — rebuild sheet

A woman is filmed in a public cosmetics aisle talking to camera, then stands still while two other people apply a thick mask treatment to her face on the spot, then talks again with her face clean — 99.8s, one location, 12,023,605 views and 182,464 likes for `luminance_red`.

**Why it works**
The treatment happens to a real person, in public, in an unbroken location, with other people's hands doing it — there is no cutaway or before/after card, so there is nowhere for it to have been faked. The captions are a transcript of her own speech rather than a written claim, so the persuasion arrives as something she said, and the post caption ("What did she say???😱😱😱") sends you back to hunt for the line.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 8.0s | Chest-up handheld on her in the aisle, talking to camera. A dark grey smear on her cheek, untouched skin texture, sunglasses up on her head, a second woman beside her. | GIRL FROM TIKTOK |
| 24.0s | Slightly wider, further down the aisle, still mid-sentence to camera. Smear still there. | REALLY INTERESTED |
| 39.9s | She goes still — eyes closed, hands folded. An arm reaches in from the side with a white cylindrical applicator, held to her nose and upper lip. A third woman watches. | *none* |
| 55.9s | Thick opaque grey mask now across forehead, cheeks and chin in uneven patches. A second person holds the applicator raised beside her head; a third watches. | *none* |
| 71.9s | Mask gone, face clean, the cheek smear gone too. She is talking again, looking off toward a hand holding a product package out at the shelf. | EVERYTHING LOOK SUPER |
| 87.8s | Chest-up at a different product wall, face clean, eyes down, mid-word. | MY GOSH |

Captions are all-caps white with the word being spoken at that instant in yellow — an auto-transcript, not written lines. **They stop entirely through the two treatment beats**, which is the structural move: while the product is going on, nothing competes with the face.

**What the frames do not show** — flag these before you plan a shoot:
- No audio, so what she actually says is unknown; only the four caption phrases above are evidence.
- The product is never legible. It reads as a white cylindrical wand/applicator plus a grey mask; no label, no name, no category claim can be made from the frames.
- The mask removal is not in the sheet — it happens somewhere between 55.9s and 71.9s.
- The dark smear on her cheek in the opening beats could be pre-applied product or could be a mark on her skin. The frames cannot tell you which, and it is gone by 71.9s.
- Six stills across 100 seconds cannot tell you how many cuts there are. Treat "one continuous take" as unproven — what is proven is one continuous location.

**What carries the value**
Her own face changing in public while other people do it to her. The mask going on thick, the mask coming off, and her live reaction in transcript — that's the whole persuasion. There is no claim on screen, no product hero shot, no demo of the mechanism.

**Shoot it**
- **Camera:** a phone, vertical, held at the subject's chest/eye height by a person walking with her. Reframe as she moves; never lock off, never zoom. Stay in one place for the whole runtime — the aisle, the shop floor, wherever — and don't cut away to anything.
- **Light:** whatever the room has. This is flat overhead fluorescent retail light and it is doing you a favour: it shows pores and texture, which is the honesty the format runs on. Do not add a light. Do not shoot golden hour.
- **Wardrobe:** her own clothes — plain tank, sunglasses on her head, bag on her shoulder, hair as it is. No makeup styling on the subject; the whole point is skin you can read.
- **Cast:** three people. The subject (talks, then stands still), one pair of hands to apply, one bystander who just watches. The bystander matters — an audience in frame is what makes it read as public and unstaged.
- **Direction:** the subject narrates in her own words to camera at the top and bottom. She says nothing during the application; she closes her eyes and folds her hands and lets it be done to her.
- **Captions:** auto-transcribe her audio. 2–4 words per card, all caps, bold white, low-centre, the currently spoken word in yellow. Kill every caption during the application beats.
- **Permission:** you need a real willing subject and permission to film in the location. That is the only hard cost here — no talent, no set, no kit.

**Or generate it**

The single most important beat is 55.9s: the mask fully on, in public, someone else's hand in frame.

```
vertical 9:16 phone photograph, {SUBJECT} standing still in a brightly lit retail aisle,
hands folded in front of them, a thick opaque {PRODUCT} mask covering their forehead,
cheeks and chin in uneven hand-applied patches, a second person's bare arm reaching into
frame from the side holding {PRODUCT} raised beside their head, a third person standing
behind watching, shelves of packaged product either side and a painted ceiling bulkhead
overhead, flat overhead fluorescent store light, everyday clothes, no retouching, visible
pores and skin texture, phone-camera look, slight grain, no on-screen text
```

**Motion:** handheld at subject height, small drifting reframes as the second person works, no zoom and no cut — the face stays centre while the mask goes on.

**Text overlay pattern:** `{2-4 SPOKEN WORDS}` — all caps, bold white, low-centre, the single word being spoken at that instant in yellow; a new card per phrase, and no caption at all through the application beats.

**Reference:** https://www.instagram.com/p/DSAsIODDSf1/
