# Silent build → placed reveal — rebuild sheet

A 27.8s wordless DIY build on a front lawn: concrete poured into rubber gloves and over a balloon, demoulded, assembled into a hand planter, planted and set on a brick pillar — 222,805,900 views, 2,134,866 likes, by greennook_.

**Why it works**
There is no text, no voice and no talking head — the retention device is the unfinished object, and you cannot tell what it is going to be until the last beat, so leaving early means never finding out. The persuasion is the demould: a rubber glove and a party balloon torn off to reveal something that looks bought, which is unfakeable in a way a claim never is.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 2.23s | Wide on a front lawn — she pours grey concrete slurry from a galvanised bucket into a white rubber glove; two gloves hang from a wooden dowel across frame | none |
| 6.68s | Close on the hands — the split white glove peeled and cut away from the set concrete hand inside, latex curling off in ragged strips | none |
| 11.14s | Wide — two finished concrete hands standing fingers-up on a wooden side table on the lawn, she leans in to position them | none |
| 15.59s | Medium — she lifts a concrete dome off a blue balloon in a tub of water, the shell separating as it comes away | none |
| 20.04s | Close on the hands — the concrete bowl, its rim torn into a wavy edge, lowered onto the two concrete hands to assemble the planter | none |
| 24.5s | Wide, full body — the finished planter, filled with soil and pink flowers, set on a brick pillar beside a paved walkway | none |

Not shown by the frames: there is no text in any of the six sampled beats, but six stills across 27.8s cannot rule out a caption appearing between them. Nothing in the strip shows whether there is voice-over or music, whether she ever speaks to camera, or how many cuts sit between beats. The only graphic in frame is a small round "Our Green Nook" channel watermark, bottom right, in every beat.

One thing worth flagging honestly: concrete needs hours to cure, yet the sun angle, the shadows, the wardrobe and the hair are identical in all six beats. The frames do not show how that was achieved — a fast-set mix, a staged reshoot, pre-made casts, or generation. Treat the continuity as a deliberate choice to copy, not as a record of a single afternoon.

**What carries the value**
The peel. Household junk — a rubber glove, a balloon — torn off to reveal a finished-looking object. Everything else is setup for that, and the final placement on the pillar is what tells you it was worth it.

**Shoot it**
- **Camera:** phone, vertical, handheld, at the height of whatever the hands are doing. Two distances only — a wide that shows the whole body and the location, and a close that crops the subject at the torso so the hands and the object fill the frame. Alternate them. No camera moves, no zooms, no whip transitions.
- **Light:** outdoors, open sun, one direction. Same time of day for every beat so the shadows match — if the build has a cure time, come back at the same hour or shoot two builds staggered.
- **Wardrobe:** identical head to toe in every beat — plain fitted top in one solid colour, plain shorts, plain trainers, hair tied back. No changes, no accessories, no logos. Nails in a single strong colour: they are the only bright thing in the close-ups and they lead the eye to the hands.
- **Location:** one spot, unchanged, recognisable in the wides — house, lawn, a table to work on, and a surface to put the finished thing on at the end.
- **Rules:** never speak, never look at the camera, never add text. Show the messy step, not just the clean one. End by placing the object where it will actually live.

**Or generate it**

The single most important beat is the demould at 6.68s.

```
vertical 9:16 close photograph at hand height, {SUBJECT}'s hands peeling a split
white rubber mould back off {PRODUCT} set inside it, the torn latex curling away
in ragged strips, red nail polish, {SUBJECT} cropped from mid-thigh to collarbone
in a dark green fitted tank top and black shorts, a sunlit green lawn and a
suburban house soft and out of focus behind, low warm daylight from camera left,
phone-camera look, slight grain, no retouching, no on-screen text
```

**Motion:** camera close and near-static at hand height, only the hands move as the mould tears away — no zoom, no cut inside the peel.

**Text overlay:** none. No beat carries on-screen text, and adding any would break the format. The only line to reuse is the platform caption: `DIY {object} {emoji}` — the source's is "DIY Concrete Hand Planter 🪴".

**Reference:** https://www.instagram.com/p/Db4Fxb5JO2A/
