# Word-per-beat procedure — rebuild sheet

A 21.7-second top-down scalp treatment answering a viewer's comment, with one word of a six-word sentence landing per step — 3,287,860 views, 86,460 likes, by domepeace.co.

**Why it works**

The sentence is not finished until the last beat, so the read itself holds the viewer — you cannot leave at seven seconds without leaving mid-sentence. The camera stays overhead on the same area the whole time, so the before-state never leaves the screen while the fix happens in front of you, and a pinned comment-reply sticker gives the whole thing a reason to exist that isn't an ad.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 1.74s | Top-down from standing height over a person seated low in a salon chair, black tank top, teal padded headrest. The bare scalp fills the middle of the frame — shiny, reddish, visibly irritated. A hand at the right edge holds a mint-green tool or bottle. Dark carved wooden cabinet along the top edge, concrete floor and stool legs behind. | `bald` |
| 5.21s | Same overhead position. The whole scalp is now evenly coated in a terracotta-brown mask — the colour change reads across the entire area at once. Client now in a black salon cape. | `simple` |
| 8.68s | An open black tub of coarse dark-brown grainy scrub held up into the lens, filling most of the frame, the caped shoulder below it. | `this` |
| 12.15s | Closer top-down. Scalp under a thin whitish gel or lather. One hand with pink manicured nails steadies the head, the other works a yellow-and-tan sponge across it. | `before` |
| 15.62s | Top-down, pulled back slightly. A white towel wipes across the scalp, product coming away. | `we` |
| 19.09s | Closest frame of the video. Both hands flat on the finished scalp — clean, matte, even-toned, no shine, no visible irritation. | `heal` |

Held across every single frame, pinned top-centre: a comment-reply sticker reading **"Bro wth hapoend to the skin at the beginning"** above **"Replying to felix.tpkr"** — typo and all, exactly as it appears.

**What carries the value**

The unfinished sentence, paid off by the state change. Six words that only resolve on the final beat, laid over one uninterrupted overhead view that goes shiny-and-inflamed → fully coated → clean and matte. Nobody speaks, no face appears, and the product is on screen for about three seconds out of twenty-two.

*What the frames do not show, and I have not invented:* there is no readable label or brand name on the tub at any point — it is shown open from above, contents only. There is no before/after split, no date stamp, and no claim text of any kind beyond the six words. Whether there is voiceover or music is not knowable from stills. The client's face is never visible.

**Shoot it**

- **Camera.** Phone, vertical, held directly overhead while the subject sits low — a barber or salon chair, or any low stool. Same angle for all six beats. Distance tightens gradually across the video (widest at beat 1, closest at beat 6); it is handheld, not tripod-locked, but nothing pans or swings. Do not cut to a face at any point.
- **Light.** Flat, even, ordinary indoor light. No ring light, no softbox, no colour grade. The irritation in beat 1 and the matte finish in beat 6 have to be believable, so do not light for flattery.
- **Wardrobe.** Practitioner is hands only — plain skin, no sleeves in frame, nothing branded. Client wears whatever they walked in wearing, then a plain black cape from beat 2 on. Room stays as it is: real cabinet, real concrete floor, cords visible. The mess is credibility.
- **Text.** One lowercase word per beat, bold white with a dark shadow, same lower-third position every time, six words that read as one sentence. Write the sentence first, then shoot a step per word — not the other way round.
- **The sticker.** This was posted as a reply to a comment, and the sticker sits there the entire runtime. If you have a real comment asking the question, use it; if you don't, shoot the format without it rather than faking one.

**Or generate it**

The single most important beat is 5.21s — the fully coated surface, where the whole-area colour change does the work.

```
vertical 9:16 top-down phone photograph shot from standing height over {SUBJECT}
seated low in a salon chair, the treated area filling the centre of the frame and
fully, evenly coated in {PRODUCT} so the entire surface has changed colour, a black
salon cape over the shoulders, a dark carved wooden cabinet running along the top
edge and bare concrete floor with stool legs behind, flat even indoor light,
unstyled working room, phone-camera look, slight grain, no retouching of the skin,
no on-screen text, face not visible
```

**Motion:** camera held still directly overhead at the same distance as the previous beat — no pan, no zoom, no ramp; only the hands move as the coat is spread.

**Text overlay pattern:** one lowercase word per beat, bold white with a dark drop shadow, centred in the lower third, same position every beat, reading as one sentence in order — `{word 1}` / `{word 2}` / `{word 3}` / `{word 4}` / `{word 5}` / `{word 6}`. Plus the sticker pinned top-centre for the whole runtime: `"{viewer question}"` / `Replying to {handle}`.

**Reference:** https://www.instagram.com/p/DVE8cWqiT1R/
