# One product, unrelated worlds — rebuild sheet

A 43.8s body-scrub video that opens on one person scrubbing another's rough knees in a motel room, then hard-cuts through four completely unrelated places — a towel on a tiled floor, a bulb-mirror dressing room, a locker room, an outdoor deck — each with a different body. 2,109,336 views · 4,718 likes.

**Why it works**
One demonstration proves a use case; five in unrelated worlds proves a verdict, and because none of the settings share a room, a person or a light, the only constant left on screen is the jar — so the viewer generalises on their own. Nothing is claimed in words at any beat, which leaves nothing to argue with; the accumulation *is* the argument.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 3.5s | Wide from bed height in a plain motel-style room, tan walls, a door and a table lamp. A woman lies face-down on a patterned bedspread in a teal tee and orange shorts, bare legs toward camera, a dark rough patch visible on one knee. A man in a pale polo stands in the background by the door. | none visible |
| 10.51s | Same room, camera closer and lower. The man kneels at the bedside spreading a yellow-orange scrub across her knee and thigh; she looks back over her shoulder, mid-speech. An orange jar reading TURMERIC and its open lid sit on the bed beside them. | none visible |
| 17.52s | Hard cut to an unrelated place. Low close on a person's lower legs standing on a white towel on a tiled floor, black ankle socks pushed down, dark shorts above. The shins read wet-looking and even-toned. | none visible |
| 24.52s | Hard cut again. A dressing room with a bulb-lit vanity mirror behind; a woman in profile, hair in a slicked low bun, bare shoulder and collarbone catching the light, holding a towel to her chest. | none visible |
| 31.53s | Hard cut. A locker room — wooden lockers, benches, a green jersey at the top of frame. Close on a seated person's lower leg with both hands working it over, white ankle socks. | none visible |
| 38.54s | Hard cut. An outdoor wooden deck, railing and trees behind. A seated person works product into their own lower leg, the orange jar balanced on their knee, sandals on. | none visible |

Where the frames are silent: **no on-screen text appears in any of the six stills.** Six stills across 43.8s cannot rule out text that lands and drops between them, so treat "text-free" as what was sampled, not as proven for every frame. The frames also do not show whether the people in beats 3–6 are the same person in different places or four different people — four different bodies is the reading the wardrobe and skin tone support, but the sheet does not settle it. And beats 3, 4 and 5 show only the finished, evenly-lit skin; the jar itself is visible only in beats 2 and 6.

**What carries the value**
The pile-up. The same jar turning up on unrelated bodies in unrelated places, with even, lit, even-toned skin as the only thing every world has in common. No line is spoken on screen and nothing is explained — the repetition does all of the persuading.

**Shoot it**

- **Camera.** One tight, near-static phone shot per world, held at the level of the body part being worked on. Nothing moves inside a beat except the hands. Cut hard on every location change — no establishing shot, no transition, no dissolve. The opening world gets two beats (a wide that shows the untreated problem, then a closer one on the application); every world after gets one.
- **Locations.** Four or five places that visibly have nothing to do with each other — a bedroom, a bathroom floor, a dressing room, a gym or locker room, a porch. Different flooring, different walls, different light in each. If two of them could be the same building, replace one.
- **Light.** Whatever is already in the room, one source per world: a window, the vanity bulbs, overhead strip light, open daylight. Skin should read wet-looking and evenly lit at the end of every beat — that shine is the only thing carried across the cuts, so it has to be consistent even when the rooms are not.
- **Wardrobe.** Ordinary and specific to each world — ankle socks and shorts, a towel and a slicked bun, a jersey, sandals. Nothing styled and nothing branded. Different clothing in every world is what proves the worlds are separate.
- **People.** Different bodies, different skin tones. Faces are incidental — most beats are legs, shoulders and hands. Nobody performs to camera and nobody speaks a line the edit depends on.
- **Product.** The jar is in frame open in at least the first and last worlds. Do not label it, do not hold it up as a hero shot, do not cut to packaging.

**Or generate it**

```
vertical 9:16 photograph, tight on {SUBJECT} seated outdoors on a wooden deck with a slatted railing and green trees behind, one hand working {PRODUCT} into their own lower leg, {PRODUCT} balanced open on their knee, sandals on their feet, plain daylight from the open side, phone-camera look, slight grain, unstyled, no retouching of the skin, no on-screen text — recompose this same shot in each of the other worlds, changing only the location, the body and the light
```

**Motion:** one tight, near-static shot per world with only the hands moving, no reframe inside the beat, hard cut on every location change.

**Text overlay:** none on screen at any beat. The words live in the post caption — `🔗Link in bio. {problem}? {one-step promise}. {emoji}` — and if anything is burned in, it is at most a fixed disclaimer sitting in the same spot all runtime.

**Reference:** https://www.instagram.com/p/DcG5QnSiCW0/
