# Transparent-body process reveal — rebuild sheet

A 10.13s CGI shot of a cow rendered as clear glass in a field, grazing, while you watch the grass travel from its mouth into the rumen and out through the gut — no text, no voice, no person. 34,728,362 views · 285,667 likes · @vetdrsalmann.

**Why it works.** The body is see-through, so a specific green mass of grass becomes an object you can physically follow through a process that is normally invisible — the eye tracks a thing moving, not a claim being made. There is no cut and no text to break it: the camera makes one continuous trip along the body and the only reason to stay is wanting to see where the grass ends up.

## The beats

| Time | What happens | On-screen text |
| --- | --- | --- |
| 0.81s | Close on a black-and-white cow's head rendered as clear glass, grazing in a sunlit field. Skull, teeth, tongue and throat visible inside as pink anatomy; the tongue is wrapping a clump of grass. Trees, pasture, blue sky. | none |
| 2.43s | Camera pulled back and moved along the body. Mouth packed with green grass at the lips; the oesophagus reads as a pink tube down the transparent neck; the heart appears in the chest with red and blue vessels. | none |
| 4.05s | Same move continued. The green mass has travelled down the neck tube toward the chest; heart and great vessels centred. Backlit horizon behind. | none |
| 5.67s | Push in hard on the abdomen. One large pink chamber — the rumen — fills the frame with green grass and bubbles suspended in it, a honeycomb-textured chamber pressed against it. The field visible as refraction around the edges. | none |
| 7.29s | Pull back to the whole standing cow. Dark-green filled intestinal coils now visible through the flank; an udder underneath holding a pale white fluid. Birds in the sky. | none |
| 8.91s | Wider, slightly further along the body — the full glass cow held as the closing image. | none |

**No frame carries any on-screen text.** All the framing — the question, the "four compartments, not four stomachs" fact — lives in the caption, not the video.

Two things the frames do not settle, so don't build on them: whether the camera move is one unbroken take or three moves cut together (the six stills are consistent with either), and whether the white fluid at the udder is milk being made or just the udder rendered — the frames show a pale liquid in a rounded chamber and nothing more.

## What carries the value

The transparency plus the green. You can see one identifiable mass of material move through a body you would never otherwise see into. That's it — no product, no text, no talent, no sound cue visible in the frames. Take the transparency away and there is no video.

## Shoot it

**Straight answer: you can't shoot this on a phone.** There's no practical version — the whole mechanic is a body being see-through, which is a render, not a lighting choice. Rebuilding it for another brand means generating it. Anyone who wants a filmed cousin of it is shooting a different format.

The nearest real-world approximations, and they are approximations — a cutaway model or clear-walled rig with the material actually visible inside it, shot in flat daylight, camera travelling slowly along it in one move. It borrows the travel and the visible material, not the illusion.

The rules that carry over regardless of how it's made:

- **Camera:** one slow continuous travel along the subject, head end to tail end, with a single hard push-in at the payoff chamber. No cuts you can feel, no whip, no handheld shake.
- **Light:** outdoor daylight from behind and slightly above, so the transparent surface catches a rim and the interior stays readable. Plain sky, plain ground, nothing styled.
- **Wardrobe / dressing:** none. The subject is bare and the environment is real and unremarkable — a field, a room, a street. Anything decorative competes with the interior.
- **Text:** none on screen. Put the question in the caption.

## Or generate it

The single most important beat is 5.67s — the rumen close-up. That frame is the payoff and everything before it is travel toward it.

```
vertical 9:16 photoreal 3D render, extreme close-up on the midsection of
{SUBJECT} whose outer body is rendered as clear glass, the hide reading as
refraction and highlight only; inside, one large soft pink chamber fills the
frame with {PRODUCT} suspended in fluid and small bubbles, a second
honeycomb-textured chamber pressed against it; anatomical-illustration
colouring, wet subsurface sheen, natural outdoor daylight from behind so the
glass edges catch a rim; real environment visible distorted through the
transparent body; no on-screen text, no logos, no people
```

**Motion:** slow continuous push-in on the transparent midsection, no cut, the contents drifting inside while the camera moves — the same single travelling move that carries the whole video from head to tail.

**Text overlay pattern:** none in the source — the caption did the asking, not the frame. If you add one, keep it to a single question pinned in the same place for the whole runtime: `Ever wondered what happens inside {SUBJECT} when it {ACTION}?`

**Reference:** https://www.instagram.com/p/Dax6d4CAO7d/
