# Deadpan caption, evidence pile-up — rebuild sheet

A 15.12s post by kive.ai: one unchanging message card sits over three completely different studio portraits of the same woman, then the screen goes black for the whole back half with just a wordmark — 369,619 views, 1,460 likes.

**Why it works** — The card states the claim once and then never argues for it again, so the only thing left to judge is the pictures, and the pictures share nothing but the person in them: new backdrop, new wardrobe, new light every cut. Because the settings are visibly unconnected, the viewer generalises for you — "it can do all of these" — and the black end card arrives after the case is already made, so it reads as a place to go rather than a pitch.

## The beats

| Time | What happens | On-screen text |
| --- | --- | --- |
| 1.21s | Extreme close-up of a woman's face filling the frame — graphic green eyeliner, blunt black fringe — one hand raised toward the lens in soft focus, black leather jacket, dark background, hard frontal light | Emily / how the smartest shopify brands are getting content now: / go to https://**shot.new**, enter your url / calm yourself down |
| 3.63s | Full-length studio frame: same woman on a wooden stool, pale grey seamless backdrop, brown suede jacket over a deep red skirt, holding a long braid out to each side, soft even studio light, camera at eye level | the same card, word for word, same position |
| 6.05s | Medium shot: same woman, arms crossed, black leather jacket with brown shearling cuffs and collar, saturated blue backdrop with a lit circle behind her head, direct frontal light | the same card, word for word, same position |
| 8.47s | Hard cut to a full black frame — nothing in it but a small white wordmark, centred | shot.new |
| 10.89s | The identical black frame, unchanged | shot.new |
| 13.31s | The identical black frame, still unchanged, held to the end | shot.new |

**Where the frames don't tell us:** the six stills only sample one frame every ~2.4s, so I can't say whether the three portraits are stills held or shots with movement in them, whether there are extra cuts between the sampled beats, or whether anything animates on the black card. The frames also never show the product itself — no screen, no URL being pasted, no interface — and nothing in the picture proves the portraits are generated rather than photographed; only the card says so. The card's small round avatar is too low-res in the sheet to describe.

## What carries the value

The pile-up of finished looks. One recurring subject turning up in a completely different professional setup every beat, with backdrop, wardrobe and light sharing nothing — under a card that makes its claim once and then sits there refusing to sell. The variety *is* the argument; the text just names what you're looking at.

## Shoot it

- **Camera:** locked at eye level, no move at all inside a beat. Every beat is a still frame cut hard to the next. A phone on a cheap tripod is enough — do not handhold, and do not push or pan, because the stillness is what makes each new setup register as a separate piece of evidence.
- **Light:** soft, even, frontal studio light for the wide setups (one big source in front, slight falloff into the top corners); harder direct frontal light for the close-up. Nothing moody, nothing practical — it has to read as "a studio", not "a room".
- **Backdrops:** three that share nothing. In the source: pale grey seamless, saturated blue with a lit circle behind the head, and a dark unreadable background for the close-up. Any three will do as long as no two look related.
- **Wardrobe:** a full change every beat — the source runs brown suede over deep red, then black leather with brown shearling, then a plain black jacket in the close-up. Same person, nothing else carried over.
- **Framing ladder:** one extreme close-up, one full-length, one medium. Mix the scale so the beats don't read as one shoot.
- **Performance:** none. No dialogue, no address to camera, no expression work — the subject poses and holds. This is why it needs no talent in the performing sense.
- **The card:** one white message card, pinned in the identical lower-centre spot on every image beat, word for word unchanged. It never grows, never answers itself, never gets a second line. Then a hard cut to black with just the wordmark, held for roughly the last half of the runtime.

## Or generate it

The most important beat is the full-length studio frame — it is the one that has to look like a real professional shoot.

```
vertical 9:16 studio photograph, {SUBJECT} alone on a plain seamless paper
backdrop, {PRODUCT} worn or held clearly in frame, full-length framing with
the backdrop sweep and the floor edge visible, camera at eye level, soft even
frontal studio light with gentle falloff into the top corners, one plain
wooden stool as the only prop, clean commercial catalogue look, sharp,
unretouched, no on-screen text
```

**Motion:** camera locked at eye level with no push, pan or drift — the beat is one still studio frame held for its full duration, then a hard cut to the next setup. Generate the other beats from the same subject seed so the person is identical while backdrop, wardrobe and light change completely.

**Text overlay pattern:**

> A white message card with a small round avatar, pinned in the identical lower-centre position and word-for-word unchanged on every image beat:
> `{NAME}`
> `how the smartest {AUDIENCE} are getting {THING} now:`
> `go to {URL}, enter your {INPUT}`
> `{deadpan one-line aside}`
>
> Then a hard cut to a black frame carrying only `{BRAND}` in small white type, centred, held to the end.

**Reference:** https://www.instagram.com/p/DSVxiUMjLsg/
