# Captioned steps, comment gate — rebuild sheet

A seated practitioner gives away a tea recipe straight to camera from one unchanging frame in a room walled with labelled apothecary jars, then raises the product in the last third and points at the link — 117.93s, 28,787 views, 583 likes.

**Why it works** — The routine is handed over for free by someone the room has already certified, so the viewer is receiving rather than being sold to, and the product arrives late as the thing already in the practitioner's own hand. The speech subtitles open mid-sentence and never restate, so there is no clean place to leave, and the ask lands only after the value: the link on screen at the end, the comment gate ("Comment 'Tea' and I'll personally send you the morning routine") in the post caption.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 9.43s | Fixed chest-up frame: subject seated at a wooden table talking to the lens. Behind them, floor-to-ceiling shelves of matching labelled glass jars, a human-anatomy poster on the left wall, potted plants, a window blowing out to white daylight top-right. No product, no hands in frame. | up |
| 28.3s | Same framing. Both hands now on the table around a short glass of amber liquid with plant matter in it. Still talking. | your |
| 47.17s | Same framing. The glass is lifted slightly, held in one hand, root or herb pieces visible in it. | This *recipe* |
| 66.04s | Tighter — subject larger, the anatomy poster out of shot, one hand open beside their face; a white tub with an orange lid ("Jupi") held up in the near foreground. | and |
| 84.91s | Back to the opening framing. Product tub held up beside the chest, label square to the lens. | and their *digestion* finally |
| 103.78s | Opening framing again. The tub is now set down on the table in the near foreground; subject still talking behind it. | the link is in the description |

Two things the frames do not show, and I am not filling them in: whether the recipe's ingredients and amounts are actually stated on camera between the sampled beats, and whether the tighter beat at 66.04s is a cut to a second size or simply the subject leaning in. There are no cutaways, inserts or second locations in any sampled frame.

**What carries the value** — The give-away itself, delivered by a room that does the credentialling. Nobody says "trust me": the wall of matching labelled jars and the anatomy chart say it, the glass of prepared tea is the free thing being handed over, and the product only enters after the value has already landed.

**Shoot it**

- **Camera:** phone on a tripod or propped shelf, vertical, chest-up, at seated eye height. Set it once and do not touch it — same distance, same angle, first frame to last. No cutaways, no B-roll, no second room. One take to camera; if you cut for pace, cut in place so the background does not move.
- **Light:** a window behind and above the camera side, allowed to blow out; soft even daylight on the face. No lamps, no fill, no colour.
- **Set:** the background is the argument, so it has to be real and dense — shelves of matching labelled jars, a reference chart, a few plants, a plain wooden table. Everything else stays out.
- **Wardrobe:** plain solid-colour t-shirt, no logos, no styling, no makeup.
- **Props:** the prepared drink in a plain glass, on the table from the second beat, picked up while talking about it. The product tub comes in only in the last third — raised beside the chest with the label square to the lens, then set down in the foreground for the close.
- **Text:** burn in your own speech as subtitles, one short clause per beat in the same spot, starting mid-sentence. Never pin a headline. Last card is the link line. The comment gate goes in the post caption, not on screen.
- **Talent:** this one needs a person on camera who reads as a practitioner. It does not work as a hands-only build.

**Or generate it**

```
vertical 9:16, {SUBJECT} seated at a wooden table talking straight to the lens, chest-up,
centred; both hands raised holding {PRODUCT} up beside their chest with the label square
to the camera; behind them floor-to-ceiling wooden shelves packed with matching labelled
glass apothecary jars, a printed human-anatomy poster on the left wall, small potted plants
along the shelves; a window at the top of frame blowing out to white daylight, soft even
light on the face from the front; plain solid-colour t-shirt, no styling; phone-camera look,
slight grain, no retouching, no on-screen text
```

*Motion:* camera fixed at the same distance and angle for the whole runtime — no push, no pan, no cutaway; only the subject's hands move as {PRODUCT} is raised into frame. Generate every beat from the same seed so the room does not shift.

*Text overlay:* running speech subtitles, one short clause per beat in the same centre-left position, opening mid-sentence and never restated — `"{clause}"` → `"{clause}"` → `"This {noun}"` → `"and their {benefit} finally"` → `"the link is in the description"`. One word per card set in an italic serif against the rest. The comment gate — `Comment "{word}" and I'll send you the {thing}` — lives in the post caption, never on screen.

**Reference:** https://www.instagram.com/p/DceciEPsFVN/ (itscooperwellness)
