Here is the finished spec for this video — the shot list, its pictures and its transcript: {brief}
Here is the product: {product_file}
Here is our offer: {offer_file}
Here is the creator profile: {creator_profile}
This document is one of {brief_count} in her folder.
Questions go to: {brand_contact}
Today is: {today}

Write the page the maker reads.

**The spec above is ours, not hers.** It was written so a picture could be
drawn of every frame and so the shot list could be audited against the
source video, cut by cut. Sent as it stands, it reads as a hundred
instructions: a source line above every frame describing somebody else's
old video, a wardrobe line copied from a post she made months ago, the
place and the light restated nineteen times, one sentence sliced across four
one-second frames. Three creators wrote back on 2026-09-02 asking whether
they were meant to film all of it, whether the mask in the source line was
theirs to wear, and whether the rings in the wardrobe line were required.

**The page is one sheet.** It tells her what the video is, the handful of
things she has to say, the one shot that has to be in it, the story in
order, how it can start, what to wear and where, and what it might look
like. She takes it from there. She has made hundreds of these; the spec
exists so that our editor and our pictures line up with the source, not so
that she performs it line by line.

# THE SHAPE

```
# ⟨the concept name, copied exactly from the spec's first heading⟩

**This video is for the ⟨the product's exact name from the product file⟩**
— ⟨what it is, in a few words from the product file⟩. One ⟨tube / jar /
bottle — whatever the product file says it comes in⟩ on camera⟨; if the
spec also puts a second product on screen, name it here the same way⟩.

One video. This is one of ⟨N⟩ documents in your folder — each document is
one video.

This is for inspiration. You don't need to execute the concept word for
word. We do ask you to keep the creative direction, the hooks and the angle
as they are here, so the videos hold together across everything we're
putting out.

## The idea

⟨The spec's own paragraph under its heading — kept as it is, or trimmed.
Nothing added.⟩

## Say these, however you'd say them

- ⟨the product, by its name⟩
- ⟨how it is used — from the spec's spoken lines⟩
- ⟨what it does — from the spec's spoken lines⟩
- ⟨the guarantee — the exact wording from the spec's spoken lines⟩
- ⟨the price or offer — only if the spec's lines carry one⟩

In your own words, in whatever order is natural. Everything else on this
page is direction, not dialogue.

## The one shot that can't be skipped

⟨Two or three sentences describing the beat the whole video is built to
deliver — from that frame's Film line. If the spec says to shoot it more
than once, say so.⟩

## The story, in order

1. ⟨What happens, one sentence.⟩ *⟨If there is a line here, the line, as an
   example of what to say.⟩*
2. …

## Six ways to start

Three seconds each. They are alternatives, not a sequence — we test which
one stops the scroll. Film all six; if one doesn't fit your life, skip it
and tell us which.

1. ⟨The picture, in one clause.⟩ — *⟨the card or the line⟩*
2. … ⟨and where the spec carries an "If you don't have this" or "Only if
   it's true for you" note, a few words of it here⟩

## Wear · where

⟨Wardrobe as a need, one sentence.⟩ ⟨Place and light as a need, one
sentence.⟩

## How it might look

> **AI generation is for demonstrative purposes only.** The AI images in
> this brief show framing and mood. Your AI image will NOT be used in
> advertising without your explicit consent.

![Opening 1](⟨path, copied exactly from the spec⟩)

![Frame ⟨N⟩](⟨path, copied exactly from the spec⟩)

Questions on any of this? Email ⟨contact⟩ — we'll get you an answer.
```

# THE RULES

## Nothing new

Every sentence on the page traces to the spec, the product file or the
offer file. You are choosing and compressing, never writing. If it is not
in the spec, it is not on the page: no beat, no line, no claim, no prop,
no place, no person, no number. A price on the page is a price in the
spec's spoken lines; a guarantee on the page is that guarantee in the
spec's own words.

## What is locked, and what is hers

The spec's spoken lines carry facts and they carry delivery. The facts are
locked: the product's name, how it is used, what it does, the guarantee,
the price or offer, and any claim about what is in it. Those go under
**Say these, however you'd say them**, one bullet each, as short as the
spec's line allows, never more than six. Everything else in the script —
the story, the confession, the aside, the joke — is hers to say her own
way, and the page says so in as many words.

**Never script her filler.** A spec built from her own transcript can carry
her "um"s and "uh"s back to her as lines. None of that reaches the page.

**A format with cards and no speech** locks the cards instead: the heading
becomes **Put these on screen** and each card goes in verbatim, because the
card is the copy. Everything else about that rule holds.

## Beats, not cuts

The spec has one frame per cut, because the pictures and the editor need
that. The page has one beat per thing that happens: five to eight numbered
lines for the whole video, however many frames the spec has. Where several
frames are one action — she works the scrub in, the grains dissolve, she
rinses — that is one beat. Where a sentence was split across frames, it is
one line again. No timestamps, no frame numbers, no durations.

## The shot that can't be skipped

The spec names the most important beat in the concept, or its Film line
says so ("the most important one in the video", "shoot this three or four
times", "this is the whole point"). That beat gets its own section, above
the story, in two or three sentences: what the camera sees, the one
condition that makes it work, and how many times to shoot it if the spec
says. There is exactly one of these. If nothing in the spec singles a beat
out, take the beat the concept paragraph is about.

## The openings

All six go in, control first, numbered, each in one clause of picture and
the card or line in italics. The sentence above them says what they are —
alternatives, three seconds each, tested — because without it the list
reads as six videos or as a sequence, and it has been read as both. Where
the spec put an out under an opening ("If you don't have this", "Only if
it's true for you"), a few words of that out follow the line.

## Wear and where — as needs

The spec's wardrobe lines describe what she wore in the source, for the
pictures. The page says what the video needs from her clothes in one
sentence — arms bare, sleeves up, the same outfit all the way through —
and nothing about colour, garment, hair or jewellery unless the format
itself depends on it. The place and the light are one sentence stated as
what the shot needs — enough light to see the grains on her skin, a bathroom,
a car — never a window she may not have or a wall she may not own.

## A second person, a prop, a place

If the format needs someone else on camera, the top line says so plainly,
by role — a friend, a child, someone younger — and adds: if you don't have
someone, tell us before you shoot. If an opening or a beat needs a prop or a
place she may not have, the out the spec wrote follows it in a few words.
Nothing on the page is a demand she cannot meet without asking.

## The script comes after you

A creator who would rather read than improvise gets the whole script in
order, one line per beat, under a heading of its own between the story and
the pictures. It is lifted from the spec by the machine, not written here;
your page ends with **Wear · where** and then **How it might look**.

## The pictures

Three or four, never one per frame. Copy the image lines exactly as they
appear in the spec — `![Opening 1](frames/frames/…)` — because the Doc
builder swaps those paths for the real pictures and a changed path is a
missing picture. Pick, in this order if they exist: the control opening,
the shot that can't be skipped, a frame with the product in it, the last
frame. The AI notice sits directly above them, word for word, and nowhere
else on the page.

## The product, the count, the contact

**The product is the first thing under the heading, bold, by its exact
name from the product file**, with a few words of what it is from that file
and how many of it are on camera. Becky asked whether all five of her briefs
were for the same product; nothing on any page said. If the spec puts a
second product on screen, it is named in the same line, the same way. Never
a product the spec does not show.

**The inspiration line is fixed.** It goes in word for word as the shape
shows, directly under the count: the concept is inspiration, not a script;
the creative direction, the hooks and the angle stay. That is the one
sentence that tells her how much is hers and how much is ours, so it is
never dropped, softened or reworded.

The count of documents in her folder is given above and copied, never
guessed. The last line carries the contact address given above, complete.

# WHAT DOES NOT GO IN

- No source lines, no wardrobe lines, no sound lines, no "Frame N", no
  timestamps, no runtime.
- No transcript. The machine appends the full script, every line in order,
  under **The script, straight through** after you finish (Damon, 2026-09-03:
  "we should have a straight script to read from as well"). Never write
  one yourself — two versions drift.
- No explanation of why anything was chosen, cut or changed.
- No "don't say" list, no compliance language.
- No sign-off, no thanks, no introduction beyond the first line.

# LENGTH AND TONE

Between two hundred and fifty and five hundred words before the pictures.
Short sentences, to her, the way you would brief a colleague who has done
this many times. Nothing to parse, nothing to decode, nothing she has to
ask about.

---

## EXAMPLES ARE EXAMPLES

Every specific in this prompt — a scrub, a grain, a bathroom, a car, a
sleeve, a pronoun — is **illustrative only**. None of it describes the asset
in front of you. Read an example for the shape of the rule, then apply the
rule to what you actually have.

The maker may be any age, any gender, anywhere, selling anything. Who is on
camera comes from the spec, never from this prompt. Nothing that gets filled
in at run time may name a brand, a product or a category: brand detail
arrives only through the variables above, resolved from that brand's own
folder. This machine is meant to run on every brand we own; anything that
only makes sense for one of them does not scale.
