# Split-screen → mechanism → verdict — rebuild sheet

A 64.6s "honest review": a reviewer stitches someone else's viral clip about a face brush under his own reaction panel, then tests the product on a second person's face in his own room and closes holding it — 5,371,747 views, 75,020 likes, by mohitburad_.

**Why it works**
Someone else's clip asks the question and does the hooking for free — the borrowed caption ("Dont gift this to your Girlfriend") is a claim the viewer now wants settled, and settling it is the rest of the runtime. Because the answer arrives as the product physically worked into a real face rather than as an opinion, the closing verdict reads as earned, and the running speech captions hold the sentence open across every cut so there is no clean place to leave.

**The beats**

| Time | What happens | On-screen text |
|---|---|---|
| 5.17s | Stacked split screen — top: the reviewer in a dim, fairy-lit room holding his phone up and watching. Bottom: a different woman, different room, one hand over an eye, a small yellow object at the frame edge. Somebody else's clip, with its own grey-box caption. | Dont gift this to your Girlfriend🤯 |
| 15.51s | Cut to his own setup: chest-up against a pale pleated curtain with a plant behind, plain black tee, product in one hand (white body, yellow serrated bristle edge), a small black item in the other, talking to camera. | But |
| 25.85s | Same room, same framing, a second person: woman in a pale eyelet top, both hands at her face — one covering an eye, the other pressing a small yellow tool under the other eye. | And to compare we |
| 36.19s | Tighter on her face, the tool flat against the skin under the eye, worked into the cheek. Product in contact with skin, nothing hidden. | So we massaged it well |
| 46.53s | Same framing, hands down, she looks straight down the lens — the result beat. | and how round it |
| 56.87s | Back to the reviewer, product held up near his chest, looking down at it mid-sentence. | none visible |

What the frames do **not** show, and I have not invented: the audio, so what the claim actually is and what verdict he gives are unknown; the first 5 seconds and anything after 56.87s; whether there is a true before/after or a named product on screen; what the small black item in his second hand is; the light source in the review room. The emoji at the end of the borrowed caption is small on the sheet — it reads as 🤯 but the exact glyph is not certain.

**What carries the value**
The first-party test on a real face. The borrowed clip supplies the claim; the persuasion is the product visibly in contact with skin, applied by someone who is not the person selling it, so the closing call is a report on something the viewer just watched happen.

**Shoot it**
Two setups on one phone, vertical.
*Setup A (the panel):* film yourself watching the swiped clip — dim room, warm point lights behind you, phone visibly in hand, you in the top half. Stack it over the source clip with its original caption left on. That caption is not yours to rewrite; it is the quote.
*Setup B (the review):* a plain pale curtain wall with one plant just in frame, camera at seated eye height, subject chest-up and centred, roughly two feet from the lens. The frames show soft, flat, shadowless light — an even ambient room, not a hard key. Framing never changes between the reviewer and the demo person; that sameness is what makes the cut read as one room, one test.
*Wardrobe:* plain black tee on the reviewer, plain pale top on the demo person. Nothing patterned, nothing branded, no styled makeup — the face has to look like an ordinary face for the demo to count.
*Captions:* type your own speech as you say it, 2–4 words per beat, plain white sans, no box, centre-low. Never let a beat land without the sentence still being unfinished.
*You need two people on camera and a real face to apply to* — this one cannot be shot hands-only.

**Or generate it**
The beat worth generating is the mechanism (36.19s); the split-screen opener is swiped footage, not generated.

```
vertical 9:16 photograph, {SUBJECT} chest-up and centred against a pale pleated
curtain on a rod with a green houseplant just in frame behind, plain light top,
hair pulled back, no styling, one hand holding {PRODUCT} pressed flat against the
skin under one eye, soft even indoor light with no hard shadow, phone-camera look,
slight grain, no retouching of the skin, no on-screen text
```

*Motion:* handheld at seated eye height, almost still — only the working hand moves as it presses and drags across the cheek, no zoom, no cut inside the beat.

*Text overlay:* running speech chunks, 2–4 words per beat, plain white sans with no box, centre-low, wrapping to two lines — `{chunk of the sentence you are saying}`. The opener instead keeps the borrowed clip's own grey-box caption: `{Dont do this to your {person}}{emoji}`.

**Reference:** https://www.instagram.com/p/DVQ61kmiBSf/
