The tools · for the people who make our ads

Make ads
at will.

Take any video that already worked and rebuild it for a brand you're making ads for. You get the script, the shot list and a prompt for every frame — then you generate the shots and cut it. The clip on the right was made exactly this way.

Point it at whatever you want. Nobody has to brief you.

Start here — the brand folder How it works
Works in Claude chat or Cowork · nothing to install · MIT licensed
Made with these tools — no camera, no actors, no studio.
7
steps, start to finish
48
formats, done for you
10
paid angles that work
$0
for all of it

01 — how it works

Seven steps,
start to finish

Nothing gets installed and nothing runs on your computer. If you can save a file to Google Drive and paste into a chat box, you can do this.

Where you areWhat you doWhat it produces
Google Drive
01Fill in the brand folder Once per brand — who you're selling to, how they talk, what the product looks like.
A folder that every tool reads
set up once · then never again
Anywhere
02Find a video that worked A competitor's ad, an organic post, anything with proof behind it.
One source video
Supercomputer
03Let it be watched Upload it and ask for every scene. The one thing a chat window cannot do.
The scene record
Claude
04Tear it down Paste the chain files in order. It names the structure, then writes the spec.
Structure + replication spec
Claude
05Put your brand in Point it at your brand folder. The structure stays; everything on camera becomes yours. ↑ your brand folder feeds in here
The brief — scenes, hooks, prompts
Supercomputer
06Make the scenes An image prompt and a motion note per shot. Frame first, then the movement.
Every shot, generated
Your editor
07Cut it to the beats The brief's scene list is the edit order.
A finished ad
01 / 07
↻  Then do it again — the folder is already done, so the next one is about twenty minutes.

01  Watch it happen

A source goes in.
Your version
comes out.

One real example, start to finish: somebody else's ad, what the machine reads in it, your brand going in, and what came out the other side. Press a step to jump to it.

The source video
Somebody else's ad — a woman confessing that her husband cheated on her. Drop it into Supercomputer and ask it to describe every scene. That's the one thing a normal chat window cannot do.
What comes back
0:01Lying in bed at night, eyes closed. Grey top, dark room. On screen: “I found out my husband was cheating on me”.
0:03Awake now, turned toward the lens, not blinking. Same caption still held.
0:05Sitting on the edge of the bed, sheets pushed back, wide. Caption moves on: “three weeks after I refuse to be intimate with him”.
0:07Hard cut to a tight close-up. Eyes down, no expression played for camera.
0:09Standing in a lamplit living room, wide again. “and the only reason I'm still standing here”.
0:11Closer on her, looking down. The sentence still isn't finished.
Every scene written down — not summarised. That record is what everything below works from.
Six moments, pulled from the source
What does the camera do?Documentary distance. Wide, then a hard cut to a close-up. It never moves.
What does the text do?One fragment at a time, never finishing the sentence.
What order are the beats in?Confession → the detail that stings → where she is now.
What is doing the persuading?The unfinished sentence. You cannot leave mid-admission.
So the format is
Unfinished confession
one of 48 formats in the pack · each with the post that proved it

Someone admits something costly, straight down the lens, in caption fragments that never complete. The room is ordinary and the performance is flat — nothing is played for camera.

Why it works — a confession creates an obligation to hear the end of it, and the captions make sure the end never quite arrives.
Those same four questions on any video. That's why a scalp treatment and a countertop demo come back as the same format.
Your brand folder
producta matte black tin, gold lettering, “KETTLE & CO · SEASONING OIL”
avatarthe guy whose pan keeps sticking
their words“I've re-seasoned this thing four times”
offerone tin, $24, lasts a year
Filled in once, in your Drive. Read fresh on every run, by every tool.
The script, filling itself in
ON SCREEN, ALL RUNTIME  …
SCENE 1  hands lift … out of the box
SCENE 3  spread flat on the counter, one unbroken take
SCENE 5  close on the seasoned surface — the proof detail
SPEAKING TO  …
CAPTION ENDS  …
The structure stayed exactly as it was. Only what is yours changed — and none of it was invented.
The brief hands you this
One image prompt and one motion note per scene. Paste them into Supercomputer.
The outcome
ours — same bones, new world
Same structure as the confession: a costly admission, flat performance, captions that never finish. Different century, different genre, different medium — and nobody filmed anything.
Step one — the brand folder Then the teardown kit

02 — the four tools

Start with
the folder

Fill in the folder first. Everything after it reads that folder, so nothing you build later makes you re-explain your brand.

01 — start here

Your brand folder

Do this one first, for each brand you work on. Put it in your Google Drive and fill it in once.

  • Who you're selling to — the person, not the age bracket
  • Their actual sentences, and words you'd never say
  • What your product looks like to a camera
  • Offers, objections, and what's allowed on screen
Download
02 — then this

Video teardown

Any video in, your brief out. Written for someone who has never done this.

  • What to upload, and where
  • What to paste into Claude, in order
  • The finished brief, ready for whoever makes your videos
  • The exact models and settings to use
Download
03 — ready to use

Organic swipe pack

48 formats already taken apart, from 377 posts that really worked — some past a hundred million views.

  • What each format is, and why it works
  • Every beat, with its timestamp
  • Prompts to make each one, ready to paste
Download
04 — ready to use

Paid ad swipe pack

2,626 live competitor ads across 223 pitches, boiled down to the ten shapes that keep working.

  • Ten angle shapes, as fill-in-the-blank templates
  • What the spending pattern tells you to copy
  • A prompt to make a video version of each
Download

03 — the one tool you need

What is
Supercomputer?

What it is. A chat where you make things. You type what you want — or drop a file in and ask about it — and it does the work: images, video, edits.

Why you need it. Two of the seven steps happen in it: it's where the video gets watched, and where your scenes get made.

The models to use — don't leave it on Auto

reading the videogemini-3-flash-preview
making the framestext2image_soul_v2
frames → videoseedance_2_0
voice, if you need itseed_audio

Settings matter as much as names — portrait 1536×2048, prompt-enhance off, a fixed seed per character, 9:16 in 4-second beats. Every kit ships a WHICH-MODELS sheet with all of it.

Get Supercomputer →
Affiliate link. Costs you nothing extra, and everything here works without it.

04 — how to use it

Is this
for you?

If you can save a file to Google Drive and paste text into a chat box, you can run this. No experience needed.

Pick a brand you make ads for, fill in its folder once, then go as hard as you want. Every video you turn around is one they didn't have to brief, storyboard or shoot.

  • The loopFind a video that did well. Feed it in. Get back a script and a shot list. Make the shots, cut it, send it. Then do it again.
  • What you needClaude (the free chat is fine), Higgsfield Supercomputer, and a Google Drive.
  • Where people go wrongSkipping the brand folder. If it doesn't know what the product looks like, it says so instead of guessing — that's it working, not breaking.
  • The one ruleCopy the shape, not the content. A hair product and a frying-pan oil can use the exact same video structure.
  • How fastThe brand folder is one afternoon per brand. After that, about twenty minutes per ad plus generating time.
  • What it costs youNothing. All four downloads are free.

05 — for anyone who wants the whole machine

Run it the
way we run it

The four kits are the hand-operated version — paste a file, get a result. If you use Claude Code, you can point it at the whole repo instead and have it drive the chain for you, the same way we do here.

Everything is in there: the prompts, the format library, the angle shapes, the brand-folder template, and this site.

Clone it

git clone https://github.com/daemnapps/outlier
cd outlier
claude

Then tell it: “Read the README and set me up with a brand folder.”

Open the repo → Or just the folder
MIT licensed. Fork it, strip it, run it on your own brands.
Affiliate disclosure. Links to Claude, Higgsfield and other tools used by this system are affiliate links. If you sign up through them I receive a percentage of your spend at no additional cost to you. The software here is free, unaffected by whether you use those links, and works identically if you sign up directly. This is the only way this project makes money.